Director, Park Media & Growth Strategy

SeaWorld Parks & Entertainment; Williamsburg (VA); On-site; USD 90,000 - 105,000; Full time

Benefits offered by this job

Paid Time Off

Complimentary Park Tickets and Passes

Park Discounts on Food and Merchandise

Medical, Dental, and Vision Insurance

401K Retirement plan

Voluntary Insurance

Life Insurance

Disability Benefits

Tuition Reimbursement

Dependent and Health Care Flexible Sp:

Employee Assistance Program

Legal Assistance Plan

Job summary

SeaWorld Parks & Entertainment, overseeing Busch Gardens Williamsburg, seeks a Director of Media to lead paid media strategy across digital and traditional channels, driving attendance, revenue and brand awareness. Reporting to the VP of Marketing, you will guide a multidisciplinary team and partner with agencies to optimize investments.

Responsibilities include building forecasting models, implementing measurement frameworks, and delivering data-driven insights to senior leadership.

Qualifications

• 7-10+ years in integrated media and performance marketing.
• 5+ years managing and developing high-performing marketing teams.
• Proven experience managing multi-million-dollar budgets and delivering growth.
• Experience with marketing analytics, attribution, forecasting, and measurement frameworks.
• Theme park, hospitality, or entertainment industry experience preferred.

Responsibilities

• Lead the annual paid media strategy, budget, and investment across TV, radio, OOH, print, direct mail, paid search, social, CTV/OTT, streaming, digital audio, programmatic, and emerging platforms.
• Balance upper-funnel brand building with lower-funnel demand generation across the full customer journey.
• Partner with agency teams on planning, negotiation, and performance optimization.
• Build forecasting models and measurement frameworks (attribution, incrementality, MMM) to guide investment decisions.
• Lead a team responsible for the full range of marketing execution that supports media performance — content and social channels, promotional partnerships, and creative production.
• Present strategic recommendations and results to senior leadership.

Skills

Omnichannel media

Budget management

Strategic thinking

Analytics & reporting

Communication skills

Education

Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or related field

MBA or Master's degree preferred

Job description

SeaWorld Parks & Entertainment, overseeing Busch Gardens Williamsburg, seeks a Director of Media to lead paid media strategy across digital and traditional channels, driving attendance, revenue and brand awareness. Reporting to the VP of Marketing, you will guide a multidisciplinary team and partner with agencies to optimize investments.

Responsibilities include building forecasting models, implementing measurement frameworks, and delivering data-driven insights to senior leadership.