Director, Paid Social — Reddit Ads Lead

Siege Media; Northern (KY); Hybrid; USD 115,000 - 155,000; Full time

Benefits offered by this job

Health, dental, and vision benefits

Unlimited PTO

Remote-friendly environment

Job summary

Siege Media, a full-service GEO agency, is expanding its paid social practice with a senior Reddit ads lead. You’ll own Reddit ads as a new client service line, strategize campaigns, and write client reports while building a small team.

You’ll work directly with clients, run campaigns across Reddit, Meta, and LinkedIn, and develop repeatable processes to scale the service. This is hands-on leadership with sales involvement and room to shape the practice brand.

Qualifications

• 5+ years running paid social campaigns in an agency environment.
• Hands-on Reddit Ads Manager experience (Conversation Ads, Promoted Posts, custom audiences).
• Proven B2B and B2C experience in SaaS, e-commerce, and fintech.
• Strong client-facing communication; able to present to senior leadership.
• Builder energy and ability to scale a service line from scratch.

Responsibilities

• Reddit Ads (Primary): Own strategy, setup, optimization, and reporting for Siege clients; build playbook, pricing scaffolds, and reporting cadence from zero.
• Siege's Paid Social: Retarget engaged leads and run Meta/LinkedIn campaigns that feed our sales pipeline.
• Sales Support: Join prospect calls to scope and sell paid social engagements with the growth team.
• Team Building: Hire your first associate when Reddit ads revenue justifies it, then train and manage them to Siege's senior-led standard.
• Service Infrastructure: Develop templates, QA processes, attribution approach, and reporting standards to turn paid social into a repeatable service line.

Skills

Paid social management

Reddit Ads

Client facing

SaaS/fintech experience

Sales support

Team leadership

Communication

Job description

Siege Media, a full-service GEO agency, is expanding its paid social practice with a senior Reddit ads lead. You’ll own Reddit ads as a new client service line, strategize campaigns, and write client reports while building a small team.

You’ll work directly with clients, run campaigns across Reddit, Meta, and LinkedIn, and develop repeatable processes to scale the service. This is hands-on leadership with sales involvement and room to shape the practice brand.