Director, Paid Social

Publicis Groupe; Chicago (IL); Hybride; USD 121 000 - 174 000; Plein temps

Avantages offerts par ce poste

Paid Family Care

Adoption & Fertility support

Pet adoption support

Wellness programs

Tuition Assistance

Flexible working

Work Your World program

Résumé du poste

Starcom Worldwide, Inc. in Chicago, IL, seeks a Director of Paid Social to lead strategy, activation, and performance for a major client within the Platform Investment Group.

You will be the senior strategic lead, guiding outcomes and team excellence while aligning paid social with broader business objectives. You will mentor a paid social team, partner with clients and internal teams, define KPIs and measurement frameworks, and advocate advanced platform features and AI-enabled capabilities to

Qualifications

• 7+ years of experience in digital media and marketing with client-facing responsibility.
• 4+ years of people management experience including leading managers.
• 3+ years hands-on experience managing campaigns on Facebook and Instagram with TikTok experience required; API-based and self-serve buying.
• Proven experience applying paid social to drive brand and direct-response KPIs.
• Strong analytical capability to translate data into strategic recommendations.
• Deep understanding of paid social best practices and measurement.
• Executive presence with comfort presenting to senior client leadership.
• Proficiency in Excel; Bachelor’s degree preferred.

Responsabilités

• Lead and develop a paid social team to meet performance goals within budget and timeline.
• Design paid social strategies across Facebook, Instagram, and TikTok to meet brand and performance objectives.
• Foster relationships with clients and cross-functional teams as a senior strategic partner.
• Define KPIs, measurement frameworks, and optimization strategies for social campaigns.
• Educate clients and teams on emerging capabilities and AI-enabled tools for performance.
• Provide strategic direction on optimization approaches, testing, and new platform features.
• Present clear strategies and performance insights to senior stakeholders.
• Share viewpoints on emerging social tech trends and opportunities.

Connaissances

Digital media

People management

Paid social

Analytics

Client facing

Executive presence

Excel skills

Communication

Formation

Bachelor’s degree

Outils

Facebook Ads Manager

Instagram Ads

TikTok Ads

API-based buying

Description du poste

Company description

Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands.

Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation.

From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value.

In an AI era, we remain "Guided By Humanity," a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology.

With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands.

Overview

The Director, Paid Social is a highly motivated, technically savvy, and detail‑oriented leader responsible for the day‑to‑day ownership of paid social strategy, activation, and performance for a dedicated client within the Platform Investment Group. This role serves as a senior strategic lead, guiding both client outcomes and team excellence while ensuring paid social efforts align to broader marketing and business objectives.

The Director is a data‑driven, thoughtful decision‑maker who fosters a culture of creativity, collaboration, and continuous learning. This individual acts as a primary client contact and strategic advisor, providing leadership across complex initiatives and partnering closely with senior stakeholders.

Our social team works across a diverse range of industries on some of the largest and most dynamic clients in the agency. We are looking for an enthusiastic paid social expert and people leader who is eager to drive innovation, mentor leaders, and immerse themselves across multiple high‑impact projects.

Responsibilities

• Lead, motivate, and develop a paid social media team, ensuring the successful creation, execution, and optimization of campaigns that meet or exceed performance goals while staying within budget and timeline parameters
• Design and oversee paid social strategies across key platforms (including Facebook, Instagram, and TikTok) to deliver against brand and performance objectives
• Foster strong, trusted relationships with clients and internal cross‑functional teams, serving as a senior strategic partner
• Develop and own action plans for achieving and measuring social media success, including KPI definition, measurement frameworks, and optimization strategies
• Champion the value of paid social by educating clients, partners, and internal teams on emerging capabilities, best practices, and platform innovation
• Apply deep paid social expertise and creativity to brainstorming, planning, and strategic working sessions, contributing to integrated media solutions
• Provide strategic direction to teams on advanced optimization approaches, testing frameworks, and the adoption of new platform features and capabilities
• Deliver clear, compelling presentations to senior client stakeholders and internal leadership that communicate strategy, performance, and future opportunities
• Develop and socialize points of view on emerging technologies, trends, and opportunities within the social media ecosystem, including the responsible use of AI‑enabled tools to enhance performance, insights, and operational efficiency

Qualifications

• 7+ years of experience in digital media and marketing, with progressive responsibility within an agency or media environment and significant client‑facing experience
• 4+ years of people management experience, including leading managers and/or senior practitioners
• 3+ years of hands‑on experience managing and optimizing campaigns across Facebook and Instagram, with experience in TikTok required; expertise in both API‑based and self‑serve buying environments
• Proven experience applying paid social to drive results across brand‑building and direct‑response KPIs
• Strong analytical capability, with the ability to interpret complex performance data and translate insights into strategic recommendations and optimization roadmaps
• Deep understanding of best practices for social media brand communication and performance marketing
• Demonstrated executive presence with comfort presenting to and influencing senior client leadership
• Comprehensive knowledge of paid social platform mechanics, optimization methodologies, and measurement best practices
• Excellent relationship‑building, diplomacy, and decision‑making skills, paired with creative and strategic thinking
• Proficiency in Microsoft Office, with intermediate to advanced Excel skills (e.g., formulas, pivot tables, data analysis)
• Bachelor’s degree preferred

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best‑in‑class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/7/2026.