Director, Paid Search New York, New York

GroupM; New York (NY); Hybrid; USD 100,000 - 230,000; Full time

Job summary

An established industry player is seeking a Director of Paid Search to lead innovative strategies that align with client goals. This role involves managing client expectations, enhancing team performance, and delivering high-quality search products. With a focus on data analytics and strategic thinking, you will build strong relationships with stakeholders and guide your team to achieve KPIs. Join a collaborative environment that values diversity and offers a hybrid work model, competitive health plans, and opportunities for personal growth. If you're passionate about shaping the future of media, this is the perfect opportunity for you.

Benefits

Competitive Health Plans

Retirement Options

Paid Time Off

Discounts

Mental Health Days

Qualifications

• 7+ years of experience in analytical and search engine tools.
• Strong leadership and mentoring skills with a strategic mindset.

Responsibilities

• Lead delivery and testing strategies for key accounts.
• Analyze performance data to generate insights for reviews.
• Train and develop team members while fostering teamwork.

Skills

Analytical Tools

Google Analytics

Google AdWords Editor

Bing Ads Editor

Strategic Thinking

Data Analytics

Leadership

Interpersonal Skills

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Analytics

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Advertising

Tools

Google Analytics

Omniture

Google AdWords Editor

Bing Ads Editor

Job description

Role Summary & Impact

As a Director of Paid Search, you will develop and execute effective delivery strategies aligned with client business objectives, manage client expectations, and ensure comprehensive delivery of search products with insights and recommendations. You will also work on process improvements to enhance team performance and operational efficiency.

Key Responsibilities

1. Lead the development of delivery and testing strategies, forecasts, and plans for key accounts, ensuring high-quality and timely deliverables.
2. Build and maintain strong relationships with the search community, vendors, and internal stakeholders.
3. Analyze performance data and analytics to generate insights for quarterly and annual reviews.
4. Manage project and launch plans, scope, and timelines to meet specifications and schedules.
5. Guide the team to meet KPIs, providing support through optimizations and troubleshooting.
6. Train and develop team members, fostering teamwork and motivation.
7. Participate in agency initiatives, projects, and new business development.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent experience.
• 7+ years of experience with analytical tools (Google Analytics, Omniture) and search engine tools (Google AdWords Editor, Bing Ads Editor).
• Strategic client-facing experience, preferably with Fortune 100 clients.
• Strong strategic thinking, data analytics, and results-driven mindset.
• Proven leadership experience managing and mentoring teams.
• Excellent interpersonal skills across organizational levels and a passion for industry participation.

Life at GroupM & Benefits

We invest in our employees' growth and foster a collaborative environment. Benefits include competitive health plans, retirement options, paid time off, discounts, and mental health days. We promote a hybrid work model, with accommodations available for those who need them. GroupM is committed to diversity and equal opportunity, welcoming applicants regardless of background.

Our mission is to shape the next era of media, leveraging global scale and innovation to deliver value for our clients. Learn more at www.groupm.com.

The salary range for this position is $100,000 to $230,000, with compensation based on experience and qualifications. Additional benefits details are available at WPP Benefits.