Associate Director, Paid Search New York, New York

GroupM; New York (NY); Hybrid; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking an Associate Director of Paid Search to lead day-to-day operations and strategic direction for digital marketing initiatives. This role involves managing a talented team, fostering client relationships, and ensuring effective communication plans. The ideal candidate will have significant experience in analytical tools and search engine management, with a passion for developing talent and improving operational efficiencies. Join a dynamic company that values creativity and collaboration, offering a hybrid work environment and a commitment to employee growth and well-being.

Benefits

Competitive medical insurance

Group retirement plans

Vision and dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• 5+ years experience in analytical tools and search engine desktop tools.
• Significant client-facing experience with a proven track record in team management.

Responsibilities

• Lead day-to-day management of search team workflow and performance.
• Develop relationships with clients and vendors for optimal service.

Skills

Analytical Tools

Client Relationship Management

Team Management

Google Analytics

Google AdWords

Bing Ads

Education

Bachelor's Degree in Business

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Tools

Google AdWords Editor

Bing Ads Editor

Job description

Role Summary & Impact

As an Associate Director, Paid Search, you will be accountable for all day-to-day Paid Search operations and be the main point of contact for an account. You will provide strategic direction and leadership inside the digital group to deliver the most effective and advanced communication plans. You will manage the career paths of supporting staff within the Paid Search team and will be expected to function at a highly efficient level, manage teams on multiple accounts, and maintain a strong client relationship.

Key Responsibilities

• Lead and own the day-to-day management of search team workflow and oversight of search recommendations, execution details, budgets/accounting and performance.
• Develop positive relationships with the search community, vendors and Directors for optimal service levels and results.
• Study and understand the client’s product, marketing objectives and digital goals with an emphasis on paid search, ensuring your recommendations are insightful and consistent.
• Interface and present to senior clients on a regular basis.
• Train, motivate and develop Search Managers, Senior Associates and Associates, performing as a leader with minimal supervision. A key result will be developing talent. We need you to elevate the practice by developing your own team members to be strategic about the role of paid search in the media mix.
• Develop and write up standard methodologies for improving operational efficiencies within the team and the group.
• Keep senior management apprised of key client opportunities, potential risks and other key nuances which affect the health of the business.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Significant client-facing and relationship management experience.
• Prior experience managing a team; demonstrating a proven track record in training and growing junior team members.
• Exhibit passion through appropriate participation in team, agency, and industry initiatives.
• Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail.

Life at GroupM & Benefits

Ourpassion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more atwww.groupm.com.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to GroupM Leave Administration at [e-mail] or call [phone] and let us know the nature of your request and your contact information.

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