Director, Paid Media (Social)

VaynerMedia LLC; New York (NY); Hybrid; USD 135,000 - 160,000; Full time

Benefits offered by this job

Employer-sponsored 401k with match

Medical, Dental, and vision coverage

Unlimited PTO

Caregiver (Parental) Leave

Health and Wellness benefits

Job summary

VaynerMedia LLC seeks a Media Director, Buying in New York to lead a team of media buyers/planners, partner with clients and platforms, and drive high‑quality investment strategies. You will oversee plans, provide strategic guidance, and push for best‑in‑class omnichannel results across large brands.

The role involves mentoring teams, shaping client expectations, and collaborating with HR to grow talent within the agency. Hybrid work arrangement applies.

Responsibilities

• Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise
• Act as the key contact for client and platform partners, operating as a go‑to voice and leader
• Lead check-ins with key account and media counterparts to ensure projects are moving ahead and high quality
• Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting
• Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients
• Collaborate across agency disciplines to craft best‑in‑class, omnichannel media strategies rooted in driving tangible business outcomes
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases
• Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution
• Manage up to senior leadership corresponding the most crucial aspects of a client\'s business, keeping them abreast of any pertinent developments and urgent client needs
• Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence
• Forge new relationships with clients, and ultimately maintain account/s for the well‑being of the immediate team and the larger agency
• Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment.

Job description

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

The Media Director, Buying will be tasked with high level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports into a S/VP, Media and will work on a cohesive team consisting of buying, planning and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends. We look for Directors that embody a true leadership mentality. We love seeing leaders that devote their days to making their teams successful, working for them, not above them, providing thought leadership, guidance and fostering their growth within VaynerMedia.

What You’d Do:

• Oversee a team of media buyers/planners providing leadership, mentorship, vision and technical expertise. As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.
• Act as the key contact for client and platform partners, operating as a go‑to voice and leader.
• Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
• Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
• Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
• Collaborate across agency disciplines to craft best-in‑class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
• Manage up to senior leadership corresponding the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
• Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
• Forge new relationships with clients, and ultimately maintain account/s for the well‑being of the immediate team and the larger agency.
• Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment.

What You’ve Got:

• A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
• A proven track record of large‑scale media buying proficiency across major paid social, SEM, and other biddable platforms. Emphasis on paid social.
• Fluency with analytics, attribution and measurement systems
• Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
• You live for today’s digital & mobile consumer and is passionate about developing brand‑specific strategies and constantly seeks out innovative partners/platforms to identify new opportunities.
• An individual who demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gain an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
• A person that is well versed in media who can utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in‑office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

Base Salary

$135,000 — $160,000 USD