Director - Paid Media

HYPE10; United States; On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Health Insurance

Dental Insurance

Vision Insurance

HSA/FSA

401k

Health and Wellness Stipend

Unlimited PTO

Job summary

HYPE10 is seeking a Director of Paid Media to own a focused set of strategic accounts and elevate the overall quality, consistency, and scalability of the Paid Media function. This true player-coach role blends strategic direction with hands-on execution, client leadership, and mentoring of the team.

You will guide growth strategy across Meta, Google, TikTok, and Pinterest, while maintaining hands-on accountability for select launches and urgent optimizations.

Qualifications

• 7+ years of paid media experience, with agency leadership and multi-client oversight.
• Deep expertise across Meta, Google Ads, TikTok, and broader paid media channels for DTC/eCommerce.
• Proven ability to own client relationships while elevating team performance.
• Strong technical fluency and willingness to stay hands-on when needed.
• Experience setting onboarding standards, testing frameworks, and reporting practices.

Responsibilities

• Directly own a focused portfolio of strategic paid media accounts with growth plans.
• Lead cross-channel strategy across Meta, Google, TikTok, Pinterest, and emerging channels.
• Stay hands-on for assigned accounts and key launches or troubleshooting.
• Lead, coach, and develop Paid Media Managers and Senior Managers.
• Ensure clear ownership, staffing, escalation paths, and onboarding quality.
• Partner with Creative and Influencer teams to align strategy with content and learnings.
• Support new business through audits, planning, and live pitches.
• Establish and enforce standards for pacing, roadmaps, and reporting quality.

Skills

Paid media leadership

Client relationship management

Strategic account planning

Team coaching & mentorship

Cross-channel strategy

Hands-on platform work

Process & standards improvement

Executive communication

Tools

Meta Ads

Google Ads

TikTok Ads

Pinterest Ads

Job description

HYPE10 is a creative-first growth marketing agency that partners with forward-thinking brands to scale through performance media, storytelling, and digital experimentation. We build and execute campaigns that break category molds and drive measurable results.

Our team is dedicated to delivering exceptional Paid Media services to clients across a range of industries. We partner with exciting brands such as Neuro, Phlur, Bandit Running, and many others.

We’re hiring a Director of Paid Media to own a focused book of strategic accounts while also helping lead the day-to-day quality, consistency, and scalability of HYPE10’s Paid Media function.

This is a true player-coach role: part strategist, part account lead, part team leader, and part builder. The right person is still close to the work, comfortable in-platform, confident with clients, and able to lead strategy directly, while also raising the standard for how the broader Paid Media team operates.

This role is ideal for someone who can balance hands-on account ownership with team coaching, delivery standards, onboarding quality, staffing clarity, and first-line escalation support across the department.

Responsibilities:

• Directly own a focused book of strategic paid media accounts, including client communication, growth strategy, media planning, optimization, and roadmap development.
• Lead cross-channel paid media strategy across Meta, Google, TikTok, Pinterest, and emerging channels, with a focus on eCommerce, DTC, and brand-first performance.
• Stay hands-on in-platform for assigned accounts and select high-impact launches, testing phases, or urgent troubleshooting needs.
• Lead, coach, and support Paid Media Managers, Senior Managers, and Associate Directors across account strategy, execution quality, and client communication.
• Ensure every account has clear ownership, staffing, support structure, and escalation paths.
• Own onboarding quality for new Paid Media clients, including first 30/60/90-day priorities, access readiness, initial optimizations, and early client confidence.
• Set and enforce standards for pacing, roadmaps, testing plans, reporting quality, account hygiene, and client-ready recommendations.
• Review account work regularly to ensure strategic direction is being translated into strong execution.
• Act as the first-line leader for Paid Media delivery issues before they become partner-level escalations.
• Partner with senior leadership on high-risk accounts, enterprise strategy, retention risks, and major client escalations.
• Partner cross-functionally to ensure account communication, workflows, documentation, and delivery expectations are consistent.
• Partner closely with Creative and Influencer teams to ensure Paid Media strategy is connected to creative testing, content needs, and performance learnings.
• Support new business efforts where needed, including audit support, media planning, forecasting, pitch strategy, and in-room storytelling.
• Identify team skill gaps and lead training, upskilling, and development plans for the Paid Media team.
• Help evolve HYPE10’s Paid Media offering by improving systems, standards, team capability, and delivery consistency.
• Identify and vet new channels, partners, and tools to keep HYPE10 on the leading edge of media innovation.

Requirements:

• 7+ years of paid media experience, preferably in an agency environment, with experience managing teams and overseeing multiple client accounts.
• Deep expertise across Meta, Google Ads, TikTok, and broader paid media channels, with a strong understanding of DTC/eCommerce performance.
• Proven ability to own client relationships and lead strategic accounts directly, while also supporting and improving the broader team.
• Strong technical fluency and willingness to stay close to platform work when needed.
• Proven ability to lead managers and strategists, not just personally execute high-quality media buying.
• Strong judgment around account health, client expectations, staffing needs, escalation risk, and delivery quality.
• Experience creating or enforcing account management standards, onboarding processes, testing frameworks, and reporting practices.
• Strong client-facing presence and ability to communicate performance strategy clearly to senior stakeholders.
• Experience supporting new business pitching, including audits, media planning, decks, and live presentations.
• Comfortable balancing executional detail with department-level leadership.
• Strong partnership skills across Paid Media, Creative, Influencer, and senior leadership.
• Able to operate in ambiguity while creating clarity, structure, and accountability for the team.
• High ownership mindset: sees problems early, flags risk quickly, and takes responsibility for improving the system.
• Balances brand-building instincts with performance-driven decision-making.

Benefits: Health Insurance, Dental Insurance, Vision Insurance, HSA/FSA, 401k, Health and Wellness Stipend, Unlimited PTO

If the above resonates with you and you’re excited about joining a fast-growing agency, we encourage you to apply for this opportunity! HYPE10 is an equal opportunity employer - we encourage candidates from all backgrounds to apply!