Director, Paid Media

Zeno Group; New York (NY); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

Headspace mental health subscription

401(k) plan with company match

Paid time off and holidays

ZenoFit wellness program

Job summary

Zeno Group in New York is seeking a Director of Paid Media to helm paid media programs across social, search, and programmatic channels for a diverse client roster. You’ll work with account teams, strategists, creatives, and analytics partners to craft strategies and drive performance.

You will mentor junior teammates, lead integrated campaigns, and help advance Zeno's paid media capabilities with emerging tools and best practices.

Qualifications

• 6+ years of experience in paid media, digital marketing, or media strategy in an agency.
• Experience leading paid media across social, search, programmatic and other digital channels.
• Hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager.
• Strong understanding of campaign performance, audience targeting, and budgeting.
• Experience interpreting data to drive recommendations.
• Ability to mentor junior team members and lead cross-functional teams.

Responsibilities

• Develop and lead integrated paid media strategies across social, search, programmatic, video and other channels, aligning insights with client objectives.
• Oversee campaign execution, budgets, pacing and optimization while staying hands-on in paid social and search.
• Analyze campaign and website performance, translating data into actionable recommendations.
• Serve as a trusted media advisor to clients, presenting strategic recommendations and performance.
• Evaluate media partners and platforms, guiding vendor selection and sharing best practices across the agency.
• Partner with strategy, creative, analytics and account teams to connect paid media with broader communications programs.

Skills

Paid media

Digital marketing

Media strategy

Agency experience

Social advertising

Google Ads

Tools

Meta Ads Manager

Google Ads

TikTok Ads Manager

LinkedIn Campaign Manager

Job description

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description

Do you enjoy developing paid media strategies that connect brands with audiences and deliver measurable business results? Are you energized by combining data, creativity and audience insights to optimize campaigns and help clients make smarter media investments?

As a Director, Paid Media at Zeno, you will lead paid media programs across social, search and other digital channels for a diverse portfolio of clients. Working closely with account teams, strategists, creatives and analytics partners, you will develop media strategies, oversee campaign execution and use performance insights to improve results.

This role is ideal for a paid media professional who enjoys both strategic thinking and hands‑on leadership. You'll have the opportunity to counsel clients, lead integrated media programs, mentor team members and help advance Zeno's paid media capabilities.

About The Role

• Paid Media Strategy & Planning: Develop and lead integrated paid media strategies across social, search, programmatic, video and other channels, aligning audience insights and investment recommendations with client objectives.
• Campaign Leadership & Optimization: Oversee campaign execution, budgets, pacing and optimization while maintaining hands‑on involvement in paid social and search to ensure effective delivery and performance.
• Measurement & Performance Insights: Analyze campaign and website performance, translating data into actionable recommendations that inform optimization, future planning and client decision‑making.
• Client Leadership & Strategic Counsel: Serve as a trusted media advisor to clients, presenting strategic recommendations, communicating campaign performance and identifying opportunities to strengthen media programs.
• Media Partnerships & Innovation: Evaluate media partners, platforms and emerging technologies, guiding vendor selection and negotiations while sharing insights and best practices across the agency.
• Integrated Communications & Collaboration: Partner across strategy, creative, analytics and account teams to connect paid media with broader communications programs and ensure content and channel strategies work together.
• Team Leadership & Talent Development: Lead and mentor junior team members while fostering a collaborative environment where people can learn, grow and do their best work.
• Business Growth & Capability Development: Contribute to new business opportunities, identify ways to expand client engagements and help strengthen Zeno's paid media capabilities through emerging trends, tools and strategic thinking.

About You

• 6+ years of experience in paid media, digital marketing, media strategy or related fields within an agency or similar environment.
• Experience developing and leading paid media strategies across social, search, programmatic and other digital channels.
• Hands‑on experience with advertising platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager and LinkedIn Campaign Manager.
• Strong understanding of campaign performance, audience targeting, budget management and optimization strategies.
• Experience interpreting media and website performance data to develop actionable recommendations.
• Understanding of programmatic media, digital partnerships and how different channels support client objectives.
• Experience managing client relationships and presenting media strategies, performance insights and recommendations.
• Strong project and account management skills, including experience overseeing multiple campaigns, budgets and priorities.
• Experience collaborating across strategy, creative, analytics and integrated account teams.
• Experience mentoring and developing junior team members.
• Strong communication and presentation skills, with the ability to translate complex media concepts into clear recommendations.
• Collaborative and adaptable leadership style with curiosity about emerging media, technology and evolving audience behaviors.

Preferred Qualifications

• Experience with additional paid media platforms, including Pinterest, Snapchat or emerging channels.
• Familiarity with media planning and financial management platforms such as Prisma.
• Experience using audience research and intelligence tools such as Resonate.
• Experience supporting healthcare or other regulated industries.
• Experience contributing to new business pitches, organic client growth or agency thought leadership.

Pay Range

$90,000 to $125,000/year USD.

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

Level 06

An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is just one component of DJEH’s total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits.

About Our Benefits

• Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. We offer a variety of medical, dental and vision insurance with prescription plans, as well as short and long‑term disability.
• Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best‑in‑class employee assistance program.
• Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support.
• And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self‑care time.
• Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
• And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
• These and other benefits are available to non‑temporary employees in the US.

Zeno Group, Inc. provides equal employment opportunities to applicants and employees. Employment decisions are made on the basis of job‑related criteria without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, marital status, age, genetic information, national origin, disability, military, or veteran status, or any other classification protected by applicable law. We invite all applicants to voluntarily self‑identify their race, ethnicity, and gender. Submission of the information on this form is strictly voluntary and refusal to provide it will not subject you to any adverse treatment. Information obtained will be retained in a confidential file and separate from personnel records. This information may only be used in accordance with the provision of applicable federal laws, executive orders, and regulations. If you want more information about any of the sections, please check with a company representative.