Director, Oncology Value & Access Marketing

Boehringer Ingelheim GmbH; Ridgefield (CT); Hybrid; USD 200,000 - 316,000; Full time

Job summary

Boehringer Ingelheim is seeking a Director of Value & Access Marketing (Oncology) to lead the overall Value & Access strategy in its assigned therapeutic areas. The role focuses on developing value propositions, pricing, sections of contracting, and training customer-facing teams across payer and health system channels.

The role oversees brand messaging, tactical plans, and budget management while coordinating with Marketing, Medical, Regulatory, Analytics, and Global Market Access teams to

Qualifications

• Ten (10) years of experience in the pharmaceutical industry, including six (6) years pharmaceutical marketing experience.
• Minimum of three (3) years successful leadership experience, or equivalent.
• Previous experience working with National Accounts and Payors.
• Previous experience working with Health Systems.
• Experience working directly with digital partners to develop and execute initiatives.
• Experience in guiding and integrating digital analytics and driving metrics-based optimization.
• Demonstrated people management and leadership.
• Demonstrated project management skills.
• Demonstrated ability to manage budget and resources.
• Demonstrated ability to achieve results in a highly matrixed organization.
• Oncology market experience needed

Responsibilities

• Develops overall brand/TA account strategy to support the Brand’s strategic objectives.
• Ensures close collaboration with other Value and Access colleagues to capture relevant account insights and develop value propositions.
• Provides direction to Account sales training initiatives.
• Collaborates with Contracting and Payor teams to develop contracting options and affordability strategies.
• Approves TA and brand business cases prior to PTC submission and inputs into planning for brands by channel.
• Aligns with Marketing leadership to develop IAP and integrated customer planning tactics.
• Creates a performance-based culture with accountability and urgency.
• Leads the Value & Access team with leadership and competencies.
• Models Behaviors, provides feedback, and reviews MAG plans.

Skills

Leadership experience

Budget management

Cross-functional collaboration

Market access knowledge

Digital analytics

Job description

Boehringer Ingelheim is seeking a Director of Value & Access Marketing (Oncology) to lead the overall Value & Access strategy in its assigned therapeutic areas. The role focuses on developing value propositions, pricing, sections of contracting, and training customer-facing teams across payer and health system channels.

The role oversees brand messaging, tactical plans, and budget management while coordinating with Marketing, Medical, Regulatory, Analytics, and Global Market Access teams to