Director, Omni-Channel Client Growth

Publicis Groupe; Chicago (IL); Hybrid; USD 121,000 - 174,000; Full time

Benefits offered by this job

Paid family care

Adoption & fertility support

Pet adoption support

Wellness reimbursements

Tuition assistance

Flexible time off

Matching gifts

Work Your World program

Job summary

Publicis Commerce, a unit of Publicis Groupe, seeks a Director of Client Leadership to guide integrated omni commerce campaigns for a CPG client. The role requires deep brand and shopper marketing knowledge, strong client management, and ability to drive growth.

Hybrid work is expected with a Chicago base. The candidate will lead a team of account professionals, oversee strategic plans, manage budgets and vendor relations, and identify incremental opportunities to expand business.

Qualifications

• Bachelor’s degree in advertising, marketing, business, or related field.
• 8+ years experience in the CPG industry or Shopper Marketing background.
• CPG food experience preferred.
• Strong business acumen.
• Proven team leader with experience managing teams of 2 or more individuals.

Responsibilities

• Provide client leadership as a primary contact and build trust-based relationships with mid-senior clients.
• Develop annual scopes of work and oversee contracted deliverables.
• Oversee omnichannel marketing plans across brand, promotions, shopper marketing, and retail media to meet objectives.
• Lead and mentor a team of account managers/account executives.
• Ensure timely, on-budget delivery with high quality and forward-looking insights.
• Manage assigned P&Ls, forecasts, and vendor relationships to ensure profitability.
• Identify opportunities to expand business with existing clients.
• Stay informed on industry trends and competitive landscape.

Skills

Analytical rigor

Strategic thinking

Leadership

Communication

Decision making

Attention to detail

Influence

Business acumen

Education

Bachelor’s degree in advertising, marketing, business, or related field

8+ years experience in CPG

Job description

Company description

About Publicis Commerce: Informed by data, our passionate team strives to deliver Hero Moments for our clients’ brands in the final mile of the retail customer journey. We pride ourselves on being able to provide winning client solutions delivered across 7 core capability areas: Data & Consumer Insights; Shopper Marketing & Integrated RTM; Field Marketing; Events & Activations; Promotional, Risk, Reward & Loyalty and Retail POS Strategy.

Overview

Publicis Commerce is seeking a Director, Client Leadership to lead a large-scale e-commerce program for a major CPG client, with a focus on product detail page (PDP) strategy, digital shelf excellence, and content activation across major retailer platforms.

This role serves as a key client partner, overseeing the development, execution, and optimization of e-commerce assets that support visibility, conversion, and business performance across retailer ecosystems. The ideal candidate brings experience in e-commerce account management, digital shelf strategy, CPG marketing, financial stewardship, and cross-functional leadership.

Candidates must reside within commutable distance of Chicago. This hybrid position will primarily work from the Wacker Drive office, with occasional visits to the client office, typically one to two times per month.

Responsibilities

Client Leadership

• Serve as a primary point of contact for client stakeholders, building trusted relationships and acting as a strategic advisor across e-commerce initiatives.

• Lead day-to-day account management and maintain alignment among client objectives, agency teams, scopes, timelines, and program deliverables.

E-Commerce Strategy & Digital Shelf Leadership

• Lead the development and execution of e-commerce strategies that improve digital shelf performance and support retailer-specific objectives.

• Oversee large-scale PDP and e-commerce content programs, ensuring assets are optimized for discoverability, conversion, shopper engagement, and retailer requirements.

• Provide strategic guidance on online content best practices, retailer platforms, and evolving e-commerce trends.

Asset Development & Program Management

• Partner with project management, creative, strategy, analytics, production, and client teams to deliver high-quality e-commerce assets on time and within budget.

• Manage multiple brands, initiatives, and asset workflows simultaneously while maintaining operational excellence and client satisfaction.

• Ensure deliverables meet quality standards and support established program and business objectives.

Financial Management

• Partner with agency leadership to oversee account financials, including forecasting, budget management, reconciliations, vendor management, and overall program profitability.

• Monitor project performance, scopes, and resource allocation to support financial health across assigned workstreams.

Team Leadership

• Lead and mentor account team members, fostering collaboration, professional growth, accountability, and strong client service practices.

• Coordinate effectively across distributed teams and contribute to a culture of continuous improvement.

Market & Commerce Insights

• Stay current on e-commerce, retailer.com, retail media, and digital shelf trends to inform recommendations and identify opportunities to expand the program.

• Apply commerce insights and performance learnings to strengthen strategic decision-making and client outcomes.

Qualifications

Education & Experience

• Bachelor's degree in marketing, advertising, business, communications, or a related field.

• 5+ years of experience in client leadership, account management, shopper marketing, e-commerce, digital commerce, or a related marketing discipline.

• Experience working with CPG brands and/or CPG-focused agencies.

• Demonstrated experience leading retailer.com, e-commerce content, PDP, digital shelf, or online merchandising initiatives.

• Experience managing client budgets, scopes of work, complex programs, and cross-functional teams.

• Experience leading and developing account team members.

Skills

• Strong understanding of e-commerce ecosystems, major retailer platforms, and digital shelf best practices.

• Proven ability to manage complex programs involving multiple stakeholders, brands, assets, and deliverables.

• Strategic and conceptual thinker with strong analytical rigor and creative problem-solving skills.

• Excellent client relationship, verbal, written, presentation, listening, and interpersonal skills.

• Strong financial acumen and experience managing account budgets and profitability.

• Detail-oriented with exceptional organizational and project-management capabilities.

• Ability to influence cross-functional teams, make sound decisions, and drive alignment with a bias for action.

• Passion for commerce, innovation, and continuous improvement.

• All other duties as assigned by the manager.

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.

Publicis Commerce is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $121,315.00 - USD $174,300.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/1/2026.