Director of Visual Presentation

Buck Mason; Los Angeles (CA); On-site; USD 125,000 - 150,000; Full time

Job summary

Buck Mason is seeking a Director of Visual Presentation in Los Angeles to lead and execute the brand’s in-store visual direction across existing and new retail locations.

The ideal candidate will balance creative leadership with operational execution, translating brand concepts into cohesive retail experiences that engage customers and drive sales.

Qualifications

• 8+ years of experience in brand guidelines, visual merchandising, store openings, and team management.
• Storytelling, styling, and spatial design skills with a strong aesthetic sense.
• Deep knowledge of American vintage and contemporary apparel.
• Strong brand communication and ability to set visual standards.
• Background in color and texture theory.
• Experience scaling visual merchandising programs across multiple locations.
• Proven leadership, communication, and organizational abilities.
• Detail-oriented with high aesthetics and brand consistency; thrives in fast-paced environments.
• Willingness to travel as required.

Responsibilities

• Develop and communicate a seasonal and monthly visual merchandising strategy aligned with brand identity and business goals.
• Collaborate between design, merchandising, and retail teams to translate vision from concept to customer experience.
• Lead design and development of fixtures and furnishings for new store builds.
• Create and maintain visual standards, guidelines, and training materials for retail teams.
• Partner cross-functionally with retail, marketing, product, and creative teams for cross-channel consistency.
• Oversee new store openings, remodels, and special retail projects from concept to execution.
• Analyze store performance and customer behavior to refine merchandising strategies.
• Manage and train a team of visual merchandisers and freelancers.
• Conduct regular store visits to ensure visual standards are upheld and identify opportunities for improvement.

Skills

Brand guidelines

Visual merchandising

New store openings

Team management

Storytelling

Styling

Spatial design

Apparel knowledge

Brand communication

Color theory

Texture theory

Multi-location merchandising

Leadership

Communication

Organization

Attention to detail

Aesthetics

Brand consistency

Travel

Education

Bachelor’s degree in Design or related field

Job description

We are on the lookout for a Director of Visual Presentation. The perfect candidate will lead the creative and strategic direction of all in-store visual presentation across Buck Mason's existing and new retail locations. This role is responsible for translating the brand's design and merchandising concepts into compelling, cohesive retail experiences that drive engagement, storytelling, and sales. The ideal candidate is both a creative visionary and a hands-on leader who understands how to balance creativity with operational execution.

Responsibilities

• Develop and communicate a comprehensive visual merchandising strategy aligned with brand identity and business goals on a seasonal and monthly basis
• Collaborate between design, merchandising, and retail teams to effectively communicate vision from concept through customer experience
• Lead the design and development of effective fixtures and furnishings for new store builds
• Create and maintain visual standards, guidelines, and training materials for retail teams
• Partner cross-functionally with retail, marketing, product, and creative teams to ensure consistency across all touch-points
• Oversee new store openings, remodels, and special retail projects from concept through execution
• Analyze store performance and customer behavior to refine merchandising strategies
• Manage and train a team of visual merchandisers and freelancers
• Conduct regular store visits to ensure visual standards are upheld and identify opportunities for improvement

Required Skills

• 8+ years of experience in brand guidelines, visual merchandising, new store opening, and team management
• High taste demonstrating storytelling, styling, and spatial design
• Excellent understanding of American vintage and contemporary apparel
• Excellent communicator of brand concept, merchandising ideas, and visual standards
• Background in color and texture theory
• Proven ability to develop and scale visual merchandising programs across multiple locations
• Proven leadership, communication, and organizational skills
• Highly detail-oriented with a strong sense of aesthetics and brand consistencyAbility to thrive in a fast-paced, entrepreneurial environment
• Willingness to travel as needed

Founded in 2013 by Sasha Koehn and Erik Allen Ford, Buck Mason makes simplified clothing for the modern man. At the heart of everything we do is the unclouded California ethos of quality, restraint, and integrity. We take iconic pieces and reconstruct them in hard-wearing fabrics, with timeless details, and the perfect fit. Our goal is to offer fashion that is less complicated, building pared-down essentials that live beyond a single season. With its corporate offices headquartered in Los Angeles, Buck Mason's retail footprint extends from sea to sea, through e-commerce and brick-and-mortar locations in Los Angeles, San Francisco, New York, Brooklyn, and more.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Here at Buck Mason, we're all about transparency and fairness, especially when it comes to compensation. While the base salary range for this role is $125k-$150k, your total compensation package may include bonuses and other perks tailored to your role.