Director of Strategic Communications - Police

City of Burlington, NC; Burlington (NC); On-site; USD 50,000 - 90,000; Full time

Job summary

An innovative city department is looking for a Director of Strategic Communications to enhance public trust and transparency. In this pivotal role, you will shape the public image of the Burlington Police Department through strategic communication plans and community engagement initiatives. Your creativity and strong communication skills will be essential in developing impactful messages and managing media relations. This role offers a unique opportunity to work closely with city officials and community members, ensuring that vital information reaches the public effectively. If you're passionate about public service and communication, this is the perfect opportunity to make a difference.

Qualifications

• Strong verbal and written communication skills are essential.
• Experience in public information and media relations is crucial.
• Proficiency in digital media tools and platforms is preferred.

Responsibilities

• Develop and communicate public information programs for the Police Department.
• Respond to media requests and assist in on-the-scene reporting.
• Organize community engagement events and manage digital media.

Skills

Verbal Communication

Written Communication

Adobe Creative Suite

Canva

Video Production

Time Management

Customer Service

Education

Bachelor’s degree

Four years of communications experience

Tools

Premiere Pro

After Effects

Microsoft Office

Job description

Director of Strategic Communications

Are you ready to take on a dynamic role that shapes the public image of the Burlington Police Department? We're seeking a creative, driven, and adept individual with strong writing and technology skills to join our team. In this exciting position, you'll develop and communicate public information programs, services, and activities, ensuring the community stays informed about the incredible work of the Burlington Police Department.

About the Role:

As the Director of Strategic Communications, you will be at the forefront of communicating our department's programs, activities, accomplishments, and positions on current issues. This role demands creativity, initiative, and the ability to handle sensitive information with discretion. You'll work closely with internal staff, other city departments, external agencies, and community members to ensure our messages are clear, accurate, and impactful. You’ll be responsible for developing a strategic communication plan for internal and external audiences that enhances public trust and transparency. The general work schedule will be Monday-Friday 8am-5pm, with some variation depending on departmental events, emergencies, and needs.

• Media Liaison: Develop news releases and respond to media requests related to events of public interest. Work directly with the Chief and command staff, using sound judgment to shape communications.
• On-the-Scene Reporting: Respond to crime scenes, disasters, and critical law enforcement operations to assist in media dissemination.
• Community Engagement: Organize public appearances for the Chief and staff, attend community events, which may involve night and weekend work.
• Content Creation: Design graphics, layout print materials, create content and copy, take and process photographs, and assist in video production.
• Digital Media Management: Monitor and maintain social media accounts and digital platforms to keep the community informed and engaged.
• Team Collaboration: Work with the City’s Community Engagement Department to align communication strategies and leverage digital platforms effectively.
• Emergency Operations: Participate in the Emergency Operations Center during severe weather and critical incidents.
• Relationship Building: Establish and maintain effective relationships with City officials, media, employees, neighboring agencies, and the public.
• Daily Reports: Prepare and distribute daily reports to media, following public record laws under the Chief of Police's guidance.
• FOIA Point of Contact: Serve as a contact for public data requests under the Freedom of Information Act, handling warrants, photos, and law enforcement information.

Qualifications:

• Excellent verbal and written communication skills.
• Proficiency in Adobe Creative Suite, Canva, Premiere Pro, After Effects, Microsoft Office, and video production equipment is preferred, with a willingness to learn.
• Ability to handle confidential information with tact and discretion.
• High courtesy and customer service skills.
• Strong organizational and time management skills, with the ability to prioritize tasks under pressure.

Education and Experience:

• Bachelor’s degree from an accredited institution.
• Four years of responsible communications or public information experience.
• Equivalent education and experience may be considered.

Additional Requirements:

• Valid North Carolina Driver's License.

Physical and Working Conditions:

• Primarily sedentary work with minimal physical exertion.
• Capable of operating computers, telephones, and copiers.
• Essential during severe weather conditions.