Director of Strategic Communications - Police

City of Burlington NC; Burlington (NC); On-site; USD 50,000 - 80,000; Full time

Job summary

An innovative city department is looking for a dynamic Director of Strategic Communications to shape the public image of the Burlington Police Department. This role involves crafting compelling communication strategies, engaging with the community, and managing media relations. You will be pivotal in developing a strategic communication plan that enhances public trust and transparency. If you have a passion for storytelling and a knack for digital media, this is your chance to make a significant impact in a rewarding environment. Join a team dedicated to keeping the community informed and connected!

Qualifications

• Excellent verbal and written communication skills are essential.
• Proficiency in digital content creation and management tools is preferred.

Responsibilities

• Develop and communicate public information programs and services.
• Engage with the community and manage media relations effectively.

Skills

Verbal Communication

Written Communication

Adobe Creative Suite

Canva

Video Production

Customer Service

Organizational Skills

Education

Bachelor’s Degree

Tools

Microsoft Office

Premiere Pro

After Effects

Job description

Director of Strategic Communications

Are you ready to take on a dynamic role that shapes the public image of the Burlington Police Department? We're seeking a creative, driven, and adept individual with strong writing and technology skills to join our team. In this exciting position, you'll develop and communicate public information programs, services, and activities, ensuring the community stays informed about the incredible work of the Burlington Police Department.

About the Role:

As the Director of Strategic Communications, you will be at the forefront of communicating our department's programs, activities, accomplishments, and positions on current issues. This role demands creativity, initiative, and the ability to handle sensitive information with discretion. You'll work closely with internal staff, other city departments, external agencies, and community members to ensure our messages are clear, accurate, and impactful. You’ll be responsible for developing a strategic communication plan for internal and external audiences that enhances public trust and transparency. The general work schedule will be Monday-Friday, 8 am-5 pm, with some variation depending on departmental events, significant emergencies, and other departmental needs.

• Media Liaison: Develop news releases and respond to media requests related to events of public interest. Work directly with the Chief and command staff, using sound judgment to shape communications.
• On-the-Scene Reporting: Respond to crime scenes, disasters, and critical law enforcement operations to assist in media dissemination.
• Community Engagement: Organize public appearances for the Chief and staff, attend community events, which may involve night and weekend work.
• Content Creation: Design graphics, layout print materials, create content and copy, take and process photographs, and assist in video production.
• Digital Media Management: Monitor and maintain social media accounts and digital platforms to keep the community informed and engaged.
• Team Collaboration: Work with the City’s Community Engagement Department to align communication strategies and leverage digital platforms effectively.
• Emergency Operations: Collaborate within an Emergency Operations Center during severe weather and critical incidents.
• Relationship Building: Establish and maintain effective relationships with City officials, media, employees, neighboring agencies, and the public.
• Daily Reports: Prepare and distribute daily reports to media, following public record laws, under the Chief of Police's guidance.
• FOIA Point of Contact: Serve as a contact for public data requests related to law enforcement activities, including warrants and photos, in compliance with FOIA.

Qualifications:

• Excellent verbal and written communication skills.
• Proficiency in Adobe Creative Suite, Canva, Premiere Pro, After Effects, Microsoft Office, and video production equipment is preferred. Willingness to learn on the job is essential.
• Ability to handle confidential information with tact and discretion.
• High level of courtesy and customer service skills.
• Strong organizational and time management skills, with the ability to prioritize tasks under pressure.

Education and Experience:

• Bachelor’s degree from an accredited institution.
• Four years of responsible communications or public information experience.
• Equivalent education and experience may be considered.

Additional Requirements:

• Valid North Carolina Driver's License.

Physical Requirements and Working Conditions:

• Primarily sedentary work, requiring minimal physical exertion.
• Basic tasks include walking, talking, and hearing.
• Must be capable of operating equipment like computers, telephones, and copiers.
• This role is considered essential during severe weather conditions.