Director of Social Growth for Families

Age of Learning, Inc.; Glendale (CA); On-site; USD 120,000 - 145,000; Full time

Benefits offered by this job

Health benefits

401(k) with employer match

Paid vacation and holidays

Sick days and volunteer time

Job summary

Age of Learning, Inc. is seeking a Director of Social Media to drive organic growth across Instagram, TikTok, Facebook, and emerging priority channels. You’ll own strategy, content, and creator partnerships, turning parenting conversations into engaging content and measurable growth.

You’ll lead a hands-on, creative team, set a compelling social voice, and align social with broader marketing and performance goals to boost brand awareness, engagement, and subscriptions.

Qualifications

• 7+ years of social media experience, with a track record of growing brand audiences and engagement.
• Strong creative point of view and ideas that earn attention and sharing.
• Understanding of Instagram, TikTok, and Facebook audiences and behaviors.
• Hands-on content creation skills for short-form video, copy, and visuals.
• Experience using social analytics tools to guide decisions and report results.
• Ability to own strategy and daily execution while coordinating cross-functional partners.
• Excellent communication and judgment; adaptable to fast-changing trends.

Responsibilities

• Lead social strategy: define voice, direction, and channel plans to connect parenting interests with brand priorities.
• Develop distinctive ideas: create culturally relevant concepts for everyday posts and major campaigns.
• Create and publish content: produce platform-native videos, copy, and visuals; manage calendar; oversee production.
• Grow and engage our community: build an active audience of parents, especially moms; guide daily conversations and feedback.
• Activate creators and partnerships: manage creator/UGC collaborations from concept to publication.
• Connect social with broader marketing: partner with brand, creative, SEO, lifecycle, and performance teams.
• Measure and improve performance: set goals, test formats, and translate results into insights.
• Maintain brand standards: ensure voice consistency and coordinate with Legal/Communications for disclosures.
• Stay ahead of trends: monitor platform developments and cultural moments; turn them into timely content.

Skills

Brand storytelling

Audience growth

Content creation

Community management

Creator collaborations

Analytics and measurement

Strategic thinking

Education

Bachelor’s degree in marketing, communications, or a related field

Tools

Social media management platforms (e.g., Sprout Social, Meta Business Suite)

Job description

Age of Learning, Inc. is seeking a Director of Social Media to drive organic growth across Instagram, TikTok, Facebook, and emerging priority channels. You’ll own strategy, content, and creator partnerships, turning parenting conversations into engaging content and measurable growth.

You’ll lead a hands-on, creative team, set a compelling social voice, and align social with broader marketing and performance goals to boost brand awareness, engagement, and subscriptions.