Director of Social Commerce (TikTok Shop & Creator Growth)

Freebird; United States; Remote; USD 100,000 - 150,000; Full time

Job summary

Freebird seeks a Director of Social Commerce to lead the scaling of its TikTok Shop as a revenue-generating channel. This role involves strategic oversight, creator management, and performance analysis to support a rapidly growing e-commerce initiative. Candidates should bring experience in influencer strategy and a data-driven mindset to achieve ambitious growth targets.

Benefits

Competitive salary + performance-based bonuses

Health, dental, and vision insurance

401(k) with company match

Unlimited PTO & flexible work hours

Fully remote team

Qualifications

• 3–6+ years in growth marketing or affiliate marketing.
• Deep understanding of TikTok Shop and creator marketing.
• Experience recruiting and managing creators.

Responsibilities

• Build and scale TikTok Shop from $0 to $1M+/month.
• Recruit and activate 500–1,000+ creators.
• Manage performance metrics like CAC and GMV.

Skills

Growth marketing

Influencer strategy

Affiliate marketing

Data analysis

Community building

Job description

Freebird is building the smoothest, fastest, and most effortless shaving experience on earth — and we’re just getting started. We’re a profitable DTC-first and soon-to-be omnichannel brand with 50,000+ 5-star reviews, obsessive customers, and an all-star team focused on unlocking our next wave of growth.

Now, we’re launching one of our biggest growth bets yet: TikTok Shop + Creator-Led Affiliate Commerce.

We’re looking for a scrappy, strategic, performance-obsessed Director of Social Commerce to build and scale this channel from $0 to $1M+/month.

The Role

This is a rare chance to own and scale a top-priority growth channel with full leadership backing. You'll be responsible for building our TikTok Shop engine, recruiting and activating 500–1,000+ creators and affiliates, and turning short-form content into a revenue-generating flywheel. You’ll lead strategy, ops, and team-building to grow this into a major revenue channel for Freebird.

What You'll Do

Launch & Scale TikTok Shop

• Own GMV, CAC, and contribution margin targets for TikTok Shop
• Build the playbook from scratch and optimize for speed, scale, and ROI
• Coordinate Spark Ads with paid team to boost winning content

Build & Lead the Creator Affiliate Engine

• Recruit, onboard, and activate hundreds of TikTok creators and affiliates
• Create and manage a tiered affiliate system with commissions, bonuses, and performance unlocks
• Build a tight-knit community (Slack/Discord) with weekly updates, incentives, and content sharing

Drive Content & Creative Flywheel

• Oversee 100–500+ videos/week across creator network
• Identify top-performing content and amplify through Spark Ads
• Feed learnings into Paid Media and Creative Strategy teams

Run Ops, Systems, and Performance

• Build backend systems for tracking, reporting, payouts, and product seeding
• Set up dashboards by creator, content, spend, and GMV
• Hire and manage offshore team to scale operations (e.g. outreach, sample shipping, reporting)

• 3–6+ years in growth marketing, influencer/creator strategy, or affiliate marketing
• Deep understanding of TikTok Shop, creator marketing, and short-form video performance
• Proven experience recruiting and managing hundreds of creators
• Strong operator: organized, systems-driven, excellent at execution and scale
• Obsessed with numbers: CAC, ROAS, GMV, CVR, retention
• Clear communicator and natural community builder

Bonus Points

• Experience running Spark Ads or TikTok Shop directly
• You've scaled an affiliate program or TikTok creator engine from scratch
• You’ve worked at a fast-growing DTC brand
• Rolodex of creators, affiliates, or past UGC partnerships

Why Freebird

• Be part of a rocketship brand in growth mode with massive untapped opportunity
• Own a critical growth channel with full executive support and budget
• Work with a world-class growth, product, and creative team that moves fast and executes at a high level
• Shape the future of how creators drive commerce and build a first-of-its-kind engine
• Uncapped growth opportunity — this role can evolve into a senior leadership position

Compensation & Benefits

• Competitive salary + performance-based bonuses
• Health, dental, and vision insurance
• 401(k) with company match
• Unlimited PTO & flexible work hours
• Fully remote team