Director of SEO

Croud; New York (NY); On-site; USD 150,000 - 210,000; Full time

Benefits offered by this job

Free home office chair

Medical cash plan

Annual performance bonus

Full Paid Medical Insurance (including

Gym Membership contributions

Job summary

Croud in New York, NY seeks a senior SEO leader to partner with the SEO Director and VP Organic Performance to drive best-in-class strategies for key clients. You will manage SEO scopes, develop ADPs, mentor a growing team, and ensure execution of SEO best practices across client portfolios.

The role emphasizes strategic leadership, client service excellence, and cross-team collaboration. Strong organizational and communication skills, with a track record in digital marketing and SEO

Qualifications

• Excellent knowledge of all SEO components (technical, content and PR).
• Able to articulate SEO strategy to a senior audience, both externally and internally.
• Proven track record in digital marketing and SEO advertising.
• Highly organized with the ability to multitask and meet deadlines.
• Demonstrated line-management, mentoring and training experience.

Responsibilities

• Lead on delivering a unified Organic Search strategy for clients with specialist teams.
• Articulate strategy to senior stakeholders and cross-channel partners.
• Mentor and manage SEO Executives and Managers; conduct 1:1s and performance reviews.
• Drive cross-channel processes and knowledge sharing across teams.
• Identify opportunities, generate ideas and formulate strategies to grow client performance.

Skills

SEO Leadership

Strategic Planning

Line Management

Client Service

Communication

Analytical Mindset

MS Office

Education

Degree or equivalent experience

Tools

Microsoft Office

Excel

Job description

• The overall purpose of this role is to support the SEO Director and VP Organic Performance and a team of Senior Account Managers, Managers and Associates in implementing a best in class SEO strategy for key clients
• You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets
• You will be responsible for the build and effective implementation of client Account Development Plans (ADPs) in order to achieve client's annual business objectives and targets as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft
• Development and execution of client strategy to increase profit, and provide great customer service to clients
• Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
• Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service
• Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department
• Pioneer direction of department across the team
• Develop, mentor and train team members, both remotely and in person
• Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
• Play an active role in defining SEO best practice and scalable processes
• Stay up to date with new market tools and opportunities, which would support client strategy or Croud's product offering, and share to the wider team
• Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
• Support SEO Managers & Executives to adopt this approach to client management & performance
• Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
• Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
• Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
• Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
• Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
• Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
• Oversee regular or ad hoc projects and delivery of projects within the team
• Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team
• Identify areas of development within existing business to upsell digital services where relevant across your client portfolio
• Drive overall performance within the team to achieve margin and incremental revenue month on month
• Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
• Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud's SEO offering or workflows
• Contributing to and supporting Croud marketing activities including whitepapers, blog posts and speaking opportunities
• Line Manager: VP, Organic Performance
• Direct Reports: SEO AD, SEO SAM, SEO AM
• Key Stakeholders: Director, SEO, Content Team
• Other stakeholders: Network and Ops team, US/UK SEO Leadership
• Standard hours are from 9.00am to 5.30pm, there's flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours)

Benefits

• Free home office chair
• Ride to Work scheme
• Medical cash plan
• Recruitment referrals bonus
• Summer Fridays
• 20 days vacation a year + 10 public holidays
• Work from home opportunities
• Sales commission (if involved in a pitch)
• Rail card
• Annual performance bonus
• Free Citibike membership
• Equity in Croud US upon completion of 6 months
• Quarterly team offsites / Regular socials
• Share option scheme
• Recruitment referrals bonus
• Gym Membership contributions (Classpass or NYHRC)
• Agile Working Policy
• Free home office chair and screen
• Summer Fridays
• Full Paid Medical Insurance (including dental and vision)
• Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
• Life and income protection
• Season Ticket loan
• 25 days holiday a year
• Free fruit, breakfast cereals and tea & coffee
• Agile working policy
• 401k plan
• Annual performance bonus
• Sale commission
• Gym membership contributions

You will have excellent knowledge of all component parts of SEO (from technical, to content and PR) and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for clientsYou will also be able to articulate SEO strategy to a senior audience, both externally and internally to our cross-channel counterpartsIn-depth demonstrable experience in SEO advertisingHighly organized and an ability to multitaskIn-depth demonstrable experience in Digital MarketingProven track record of working to deadlinesDemonstrable line management experience, mentoring & trainingThe ability to autonomously identify opportunities, generate ideas and formulate strategiesLeadership skills: managing direct reports, a motivatorExceptional client service skillsDegree level education or relevant equivalent experienceProven ability to negotiateExcellent communication, organisation, and presentation skillsClear passion for digital marketing and SEOA mathematical and analytical mindProven time management skillsExcellent Microsoft Office skills which must include Excel, Word and PowerPointProven experience in client expectation management roles and situations, able to manage and direct client expectationsImpeccable attention to detail