Director of Segmentation & Localized Merchandising

Walgreens; Deerfield (IL); On-site; USD 150,000 - 241,000; Full time

Job summary

Walgreens seeks a Director of Segmentation in Deerfield, IL to build and lead a high-performing segmentation team. You will translate demographic, geographic, and behavioral insights into localized assortment, space, and merchandising strategies for neighborhood stores at scale.

You will partner across Merchandising, Real Estate, Marketing, Analytics, and Finance to turn insights into action, balancing localization with financial return. On-site four days a week in Deerfield.

Qualifications

• Bachelor’s degree and at least 6 years of experience in retail strategy, merchandising, analytics, category management, or related fields; OR High School/GED and at least 9 years of related experience.
• Experience leading large scale segmentation or localization strategies.
• Strong analytical and modeling skills, with experience turning insights into business actions.
• Experience influencing senior leaders and driving cross functional alignment.
• Experience leading complex programs with measurable business outcomes.
• 5+ years of direct leadership experience.

Responsibilities

• Lead the segmentation strategy and team development across the enterprise.
• Develop frameworks for assortment relevance, localization tiers, and space allocation.
• Use demographic, cultural, and market insights to optimize segmentation and formats.
• Partner with Merchandising and Space Planning on localized assortment strategies.
• Guides space allocation reflecting community needs while managing complexity.
• Create neighborhood-specific in-store experiences and merchandising programs.
• Develop KPIs and dashboards to measure segmentation impact on sales and customer metrics.
• Drive change management to embed segmentation principles across planning and operations.

Skills

Analytical thinking

Modeling

Cross-functional leadership

Strategic thinking

Education

Bachelor’s degree

MBA (preferred)

Tools

Geospatial analytics

Predictive modeling

Customer insights platforms

Job description

Walgreens seeks a Director of Segmentation in Deerfield, IL to build and lead a high-performing segmentation team. You will translate demographic, geographic, and behavioral insights into localized assortment, space, and merchandising strategies for neighborhood stores at scale.

You will partner across Merchandising, Real Estate, Marketing, Analytics, and Finance to turn insights into action, balancing localization with financial return. On-site four days a week in Deerfield.