Director of Search Marketing

TOV Furniture Limited; New York (NY); On-site; USD 135,000 - 175,000; Full time

Benefits offered by this job

Life insurance

401k with 4% match

Paid vacation, sick leave, holidays

Paid parental leave

Annual financial planning session with

Job summary

TOV Furniture Limited in Brooklyn, NY, is seeking a Paid Search Team Lead to own planning, execution, and optimization of paid search campaigns across Google Ads and Bing Ads.

You will manage budgets, run keyword and competitor research, adjust bids and ad copy, and collaborate with marketing, merchandising, and sales to align promotions.

The role includes mentoring specialists, reporting results to leadership, and testing new strategies to boost ROI.

Qualifications

• 5+ years of hands-on paid search experience in e-commerce or retail.
• Experience managing large budgets and extensive product catalogs.
• Strong command of Shopping campaigns, product feeds, and Merchant Center.
• Experience leading or mentoring other marketers.
• Clear communication with non-marketers.
• Self-starter mindset with ability to own numerous, fast-moving projects.
• Data-driven mindset with outstanding analytical skills.

Responsibilities

• Plan, build and optimize Search, Shopping and Performance Max campaigns across a large furniture catalog.
• Manage budgets and pacing against revenue and ROAS targets.
• Research keywords and competitors to find growth and wasted spend.
• Adjust bids, bid strategies and ad copy, and run structured tests on new approaches.
• Work with merchandising and sales to plan promotions, seasonal pushes and inventory priorities.
• Mentor paid search specialists, review their work and set team best practices.
• Report on performance and explain to leadership what’s working, what isn’t and what you’re changing.

Skills

Paid search

Budget management

Shopping campaigns

Mentoring marketers

Communication

Autonomy

Analytics

Job description

TOV Furniture has been offering brand-name furniture online and has grown to serve thousands of customers across the country. The company operates a few retail websites, including Colemanfurniture.com, which focuses on providing a wide selection of quality furniture at competitive prices while maintaining a strong commitment to customer satisfaction. Unlike many competitors that offer only curbside shipping, TOV Furniture provides free in-home delivery and full setup on most orders. Professional freight and delivery partners are used, and all furniture is inspected prior to shipping to minimize damages and ensure products meet customer expectations. A responsive customer service team is available by phone, email, and chat to support customers with any questions or concerns.

The Role

The Paid Search Team Lead is a full-time, on-site role based in Brooklyn, NY. This role is responsible for planning, executing, and optimizing paid search campaigns across platforms such as Google Ads and Bing Ads to drive qualified traffic and sales. Day-to-day responsibilities include managing budgets, monitoring performance metrics, conducting keyword and competitor research, and adjusting bids and ad copy to improve ROI. The Paid Search Team Lead will collaborate with marketing, merchandising, and sales teams to align campaigns with business goals and promotional strategies. The role also includes mentoring paid search specialists, implementing best practices, reporting on campaign results, and testing new strategies to enhance overall digital marketing performance.

What You’ll Do

• Plan, build and optimize Search, Shopping and Performance Max campaigns across a large furniture catalog
• Manage budgets and pacing against revenue and ROAS targets
• Research keywords and competitors to find growth and wasted spend
• Adjust bids, bid strategies and ad copy, and run structured tests on new approaches
• Work with merchandising and sales to plan promotions, seasonal pushes and inventory priorities
• Mentor paid search specialists, review their work and set team best practices
• Report on performance and explain to leadership what’s working, what isn’t and what you’re changing

What You Bring

• 5+ years of hands‑on paid search experience, ideally in e‑commerce or retail
• Experience managing large budgets and product catalogs
• Strong command of Shopping campaigns, product feeds and Merchant Center
• Experience leading or mentoring other marketers
• Clear communication with people who aren’t marketers
• Self‑starter mindset with the ability to take ownership of numerous, fast‑moving projects
• A data‑driven mindset with outstanding analytical skills

Nice to Have

• Experience in home furnishings and/or high ticket items

135-175k annual salary, commensurate with experience

• Life insurance
• 401k, with a 4% match
• Paid vacation, sick leave, holidays
• Paid parental leave
• Annual financial planning session with Morgan Stanley

What We Value:

At TOV Furniture we look for people who match our values. Bring Their Spark: you show up reliable, positive and ready to share ideas. You Get It Done by owning your work, moving with urgency and fixing problems at the root. You're a Team Player who pull your weight, communicates clearly and helps without being asked. And you’re Always Growing: you build new skills, welcome feedback and look for better ways of doing things. If that sounds like you, we’d like to hear from you!