Director of Sales Strategy

Stonewall Kitchen; California (MO); On-site; USD 150,000 - 190,000; Full time

Job summary

Stonewall Kitchen is seeking a Director of Sales Strategy to bridge Brand/Marketing with Field Sales and translate strategies into executable go-to-market plans. This hands-on leader will shape customer strategies that drive growth across key channels.

The role collaborates with brand teams to develop selling stories, tools, and recommendations, guiding secondary placements, merchandising, and annual deployment initiatives while ensuring alignment with customer needs and commercial opportunities.

Qualifications

• 8+ years in sales strategy, customer marketing, or brand marketing.
• Proven ability to translate strategies into customer-facing plans.
• Experience with Field Sales and major retail customers.
• Strong presentation and storytelling capabilities.
• Advanced PowerPoint and Excel skills.

Responsibilities

• Translate brand strategies into actionable customer go-to-market plans.
• Partner with Sales to align customer priorities and opportunities.
• Develop customer-ready selling stories and presentations.
• Lead go-to-market planning for brand initiatives and launches.
• Drive annual deployment initiatives with cross-functional teams.
• Provide tools and materials to enable sales execution.

Skills

Strategic sales leadership

Strong presentation skills

Storytelling & communication

Cross-functional collaboration

Project management

Analytical thinking

Education

Bachelor's degree in Business, Marketing, Sales, or related field

Tools

PowerPoint

Excel

CRM tools

Job description

Description

The Director of Sales Strategy is a hands-on, strategic leader responsible for translating Stonewall Kitchen's brand strategies, marketing plans, and consumer insights into compelling customer strategies and executable go-to-market plans. Serving as the key liaison between Brand/Marketing and Field Sales, this role connects brand objectives to customer needs and commercial opportunities that drive growth.

Key Responsibilities

Sales Strategy & Commercialization

• Translate brand strategies, marketing plans, consumer insights, and business objectives into actionable customer strategies and go-to-market plans.
• Partner with Sales to understand customer priorities, challenges, and opportunities and convert insights into commercial strategies.
• Develop customer-specific selling stories, presentations, tools, and recommendations that clearly communicate the value of Stonewall Kitchen's brands, products, and programs.

Innovation & Customer Development

• Bring customer and channel perspectives into innovation strategy and development.
• Partner closely with Club teams on innovation, assortment, pack configuration, pricing, and customer-specific requirements.
• Develop customer-ready presentations and materials that clearly communicate the business opportunity.

Secondary Placement & Incremental Growth

• Lead strategies to secure secondary and off-shelf placement across key customers.
• Develop displays, promotions, seasonal programs, special events, and other incremental merchandising opportunities with Brand Marketing.

Go-to-Market Planning

• Lead go-to-market strategies for brand initiatives, innovation launches, seasonal programs, and customer opportunities.
• Translate broad brand plans into clear execution plans covering who, what, when, where, and how.
• Equip Sales with the tools, stories, information, and materials required to execute commercial priorities.

Annual Deployment Initiative

• Lead the annual deployment initiative from strategy through execution.
• Establish timelines, processes, deliverables, and cross-functional responsibilities.
• Continuously improve the deployment process using field feedback, customer needs, and business results.

Requirements

• Bachelor's degree in Business, Marketing, Sales, or related field.
• 8+ years of experience in sales strategy, customer marketing, or brand marketing.
• Required experience in fast-moving consumer packaged goods (FMCG).
• Proven ability to translate brand/marketing strategies into customer-facing commercial plans.
• Experience working with Field Sales and/or major retail customers.
• Strong understanding of Food, Mass, Club, Specialty, and/or Gift channels.
• Experience developing customer presentations, selling stories, go-to-market plans, and commercial programs.
• Experience supporting innovation development and commercialization, ideally within Club.
• Experience with secondary placement, displays, merchandising, or incremental sales initiatives.
• Exceptional presentation, storytelling, and communication skills.
• Strong project management skills with the ability to manage multiple cross-functional initiatives.
• Advanced PowerPoint and Excel skills.
• Ability to thrive in a fast-paced, entrepreneurial environment while balancing strategic thinking with hands-on execution.

Stonewall Kitchen, LLC is an equal opportunity employer and does not discriminate orientation, national origin, veteran status, or any other category protected by law.

Stonewall Kitchen participates in E-Verify, the federal program for electronic verification of employment eligibility.