Director of Sales - Spanish Fort, AL

Ram Hotels; Spanish Fort (AL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health benefits

401(k)

Quarterly bonuses

Vacation time

Job summary

RAM Hotels, a Columbus, GA-based hospitality group, seeks a Director of Sales to lead revenue generation for our hotels and drive occupancy and ADR targets. You will develop strategies, manage the sales team, and pursue new business while nurturing existing relationships.

The role demands strong leadership, proven sales results, and the ability to travel up to 20%. Experience in hospitality sales and a customer-focused mindset are essential for success in this position.

Qualifications

• High school graduate or equivalent and two to three years work-related experience (Sales experience required)
• One year of progressive Sales experience

Responsibilities

• Direct daily sales department activities; plan, organize, and assign work as needed, develop and communicate strategies and goals, train and advise team of policies and procedures.
• Develop business through direct sales solicitation; secure new clients; maintain existing clients while executing sales plans and maximizing profitability.
• Increase revenue by meeting/exceeding sales targets and coordinating marketing plans across market segments.
• Forecast occupancy and revenue; analyze market conditions and adjust pricing to improve REVPAR.
• Represent RAM Hotels at events, site visits, and client meetings to grow the customer base.
• Collaborate with Guest Services to ensure seamless delivery of services and guest satisfaction.

Skills

Persuasive communication

Interpersonal skills

Sales leadership

Fast-paced work

Flexible schedules

Travel up to 20%

Written communication

Oral communication

Attention to detail

Education

High school diploma or equivalent

Job description

Who Are We?

RAM Hotels – a dynamic, thriving,innovative hotel management company headquartered in Columbus, Georgia. Over the last few years, we have quietly andsteadfastly taken our place as a leader in the hospitality industry ofcorporate America, while serving some of the most well-known midscale hotelbrands in key markets throughout the Alabama and Georgia region. We strive to meet our customers’ demandswhile continuously changing the perception of the hospitality industry. When you join RAM Hotels, you do more thansimply switch companies to advance your career, you become part of the RAMHotels family!

POSITION:Director of Sales

JOB SUMMARY

The questionis, can you generate sales? Are youdriven to generate sales? Do you know what is important for a successful sale? Do you enjoy making presentations andbuilding long-lasting relationships to ensure that you are successful? Are you a natural-born leader who isconfident in your ability to make independent decisions? Are you an influencer who ismotivated tomake it happen? Have you planned salespromotions, set sales goals, created advertising material, or trained a salesstaff? If you have this type of salesmindset – this is the job for you! Asthe Director of Sales, you will be responsible for revenue production for hotelswhile meeting or exceeding planned revenue objectives for occupancy and averagedaily rate (ADR). You must know how tosell the “product”.

JOBRESPONSIBILITIES

• Direct the day-to-day activities of the sales department;plan, organize, and assign work as needed, develop and communicatestrategies and goals, train and advise team of policies and procedures;develop business through direct sales solicitation; secure new clients; maintainexisting clients while executing sales plans strategy to maximizeprofitability of the hotel; follow up on leads to gain additional business
• Increase profitable sales volume by meeting and exceeding thefinancial and proactive selling goals established by executive management;ensure all pertinent aspects of solicitation, closing, and client communicationsare complete and documented.
• Develop and assist with marketing and sales strategy based onthe strengths within each market segment; implement marketing and salesplan; become familiar with the hotel demand segment and takes advantage ofhotel’s strengths against competitors while analyzing the competitors’ strengthsand weaknesses.
• Analyze current/potential market sales and trends; coordinateall activity to maintain and increase revenue and market share throughadded business volume and increase rate; conduct ongoing competitorpricing and product analysis to ensure proper rate positioning and productoffering relative to the competition
• Prepares departmental budget that reflects the hotel’sbusiness plan; forecast occupancy fluctuations and direct sellingactivities to maximize revenue; forecast occupancy changes based on marketconditions; meet or exceed budgeted revenue per available room (REVPAR) forthe hotel
• Achieve sales revenue goals by managing to sell in-houseguests (this may include greeting tours, converse with guests during thecontinental breakfast and the rest of their stay with us) and room nightsthrough outside sales calls, telemarketing, hotel site visits to includebanquet facilities and tours, networking events; etc.
• Support Guest Services as the hotel’s driving philosophy;demonstrates a commitment to Guest Services by responding to guests needsand providing resolution; execute the operational aspects of businessbooked (generating proposals, contracts, and guest correspondence)
• Perform other tasks as necessary or required to meet orexceed guest satisfaction

PROFESSIONAL EXPERIENCE

• High school graduate or equivalent andtwo to three years work-related experience (Sales experience required)
• One year of progressive Salesexperience

INDUSTRYEXPERIENCE

• Previous experience in the hospitalityindustry (preferred)
• Experience in hospitality sales,policies, and procedures (preferred)

REQUIRED SKILLS

• Must be able totravel – up to 20%
• Persuasive interpersonal skills,self-directed, and independent
• Ability to work in a fast-pacedenvironment
• Must be flexible to work variedschedules
• Excellent written and oral communicationskills
• Ability to multi-task, listenattentively, problem-solve, and pay attention to detail

ESSENTIAL SKILLS

• Ability to express compassionwhile remaining composed; ability to remain calm and focused while workingunder pressure
• Ability to understand financialdocuments, information, data, etc.; and the ability to integrate
• Promote the property bydemonstrating a “top-notch” attitude toward our guests which includesanticipating the guests needs – be proactive
• Ensure that you are always apositive representation of the property; embrace and respect diversity andmulti-cultural environments

BENEFITS

RAM Hotels hires the best people, we work extremely hard toprovide benefits that make work-life balance that much more enjoyable. As a leader in the hospitality industry, wepromote advancement opportunities, we offer our eligible employeescomprehensive health benefit packages for you and your family, vacation time,quarterly bonuses, 401K, andother additional perks being an employee of RAM Hotels.

RAM Hotels is an Equal Opportunity/Affirmation Action employer. All qualified applicants will receiveconsideration for employment without regard to race, color, religion, sex,national origin, disability, or protected veteran status.