Director of Sales Marketing

SkyBridge Luxury; Virginia; Hybrid; USD 120,000 - 190,000; Full time

Job summary

SkyBridge Luxury, partnering with an internationally recognized luxury hospitality destination in Virginia, seeks a Director of Sales & Marketing. This hybrid role requires a dynamic leader to craft and execute strategies that grow revenue and elevate the property’s market presence.

Reporting to the General Manager, you will shape commercial direction, cultivate key relationships, and drive initiatives aligned with brand standards and business objectives.

Qualifications

• Minimum of five years of progressive hotel sales experience, preferably within luxury hospitality.
• Demonstrated success developing and executing sales strategies that drive measurable revenue growth.
• Strong understanding of hotel commercial operations, market positioning, and revenue management principles.
• Experience building and maintaining productive business relationships.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical abilities with budgeting, forecasting, and performance management.
• Entrepreneurial mindset with the ability to work independently and drive results.
• Previous leadership experience within upscale, luxury, boutique, or independent hotel environments preferred.

Responsibilities

• Develop and execute strategic sales and marketing initiatives to drive revenue growth and strengthen market positioning.
• Identify new business opportunities while expanding and maintaining valuable industry relationships.
• Collaborate with property leadership to establish commercial priorities, performance objectives, and revenue strategies.
• Analyze market trends, competitive positioning, and business performance to identify opportunities for growth.
• Oversee sales planning, forecasting, budgeting, and performance reporting.
• Partner with internal stakeholders to ensure sales and marketing initiatives align with the property's brand standards and overall business objectives.
• Evaluate existing processes, introduce innovative approaches, and implement strategies that support continued success.
• Represent the property with professionalism, discretion, and a commitment to exceptional luxury hospitality.

Skills

Sales leadership

Luxury hospitality

Negotiation

Strategic planning

Market analysis

Communication

Relationship building

Forecasting and budgeting

Tools

CRM

Job description

SkyBridge Luxury is partnering with an internationally recognized luxury hospitality destination in the beautiful Virginia countryside to identify an exceptional Director of Sales & Marketing.

This is an exciting opportunity to join a distinguished property celebrated for its extraordinary guest experiences, impeccable service, and reputation for excellence. With an intimate setting and a highly personalized approach to hospitality, this property offers a refreshing departure from traditional large-scale hotel environments.

We are seeking a dynamic, creative, and commercially minded sales leader who brings a passion for luxury hospitality, a strategic approach to business development, and the ability to identify opportunities that drive meaningful revenue growth.

The Role

Reporting directly to the General Manager, the Director of Sales & Marketing will be responsible for developing and executing comprehensive sales strategies that strengthen the property's market position, expand its reach, and maximize revenue opportunities.

This individual will play an integral role in shaping the property's commercial direction, cultivating valuable business relationships, identifying emerging market opportunities, and implementing initiatives that support both immediate performance and long-term growth.

The ideal candidate will be equally comfortable developing strategy and rolling up their sleeves to execute it. Success in this role requires strong business acumen, creativity, initiative, and the ability to thrive in a highly personalized luxury hospitality environment.

Key Responsibilities

• Develop and execute strategic sales and marketing initiatives to drive revenue growth and strengthen market positioning.
• Identify new business opportunities while expanding and maintaining valuable industry relationships.
• Collaborate with property leadership to establish commercial priorities, performance objectives, and revenue strategies.
• Analyze market trends, competitive positioning, and business performance to identify opportunities for growth.
• Oversee sales planning, forecasting, budgeting, and performance reporting.
• Partner with internal stakeholders to ensure sales and marketing initiatives align with the property's brand standards and overall business objectives.
• Evaluate existing processes, introduce innovative approaches, and implement strategies that support continued success.
• Represent the property with professionalism, discretion, and a commitment to exceptional luxury hospitality.

Qualifications

• Minimum of five years of progressive hotel sales experience, preferably within luxury hospitality.
• Demonstrated success developing and executing sales strategies that drive measurable revenue growth.
• Strong understanding of hotel commercial operations, market positioning, and revenue management principles.
• Experience building and maintaining productive business relationships.
• Excellent communication, negotiation, and presentation skills.
• Strong analytical abilities with experience in budgeting, forecasting, and performance management.
• Entrepreneurial mindset with the ability to work independently, take initiative, and drive results.
• Previous leadership experience within an upscale, luxury, boutique, or independent hotel environment preferred.

Location & Compensation

This is a hybrid position based in Virginia, requiring regular onsite presence. Candidates must currently reside within a reasonable commuting distance of the property.

If you're an accomplished hospitality sales professional looking for an opportunity to make a meaningful impact at a truly distinctive luxury property, we'd welcome a confidential conversation.