DIRECTOR OF SALES - KSWO

Gray Media, Inc.; Lawton (OK); On-site; USD 95,000 - 150,000; Full time

Job summary

Gray Media, Inc. is seeking a Director of Sales to lead local media sales for KSWO-TV in Lawton, OK and KAUZ in Wichita Falls, TX.

You will recruit, coach, and motivate a high-performing sales team while driving revenue growth across broadcast, digital, and emerging platforms to deliver strong ROI for clients. You’ll own the full revenue picture, partner with corporate teams, set strategy, and forecast performance.

Qualifications

• Minimum of 5 years of local media sales experience.
• Minimum of 3 years in sales leadership or management.
• Demonstrated success in strategic planning and revenue growth.
• Experience selling across broadcast and digital platforms preferred.
• Must meet driving requirements and have a valid driver's license.

Responsibilities

• Lead all local sales strategy across broadcast, digital, and emerging platforms.
• Recruit, coach, and develop a motivated, high-performing sales team.
• Drive new local direct business and uncover growth opportunities.
• Own all aspects of advertising revenue with a focus on client ROI and long-term growth.
• Help expand and adopt new products and capabilities as they emerge.
• Bring structure and oversight to sales systems, processes, and forecasting.
• Set clear expectations, goals, and accountability across the team.
• Foster a culture of collaboration, positivity, urgency, and results.
• Partner with station and corporate teams to align strategy and execution.

Skills

Local media sales

Sales leadership

Client relationship building

Education

College degree

Tools

Wide Orbit

Matrix

Microsoft Office

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets, serving 117 full-power television markets that collectively reach about 37% of U.S. television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency that offers national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About KSWO:

KAUZ (CBS Affiliated) and KSWO (ABC Affiliated) are both stations that have served our community for over 70 years. Wichita Falls is ideally located halfway between Oklahoma City and Dallas/Forth Worth metroplex. Our region is known for the rugged beauty of the Wichita Mountains and the National Wildlife Refuge, a hiker's paradise. Affordable living, great outdoor adventures, and proximity to major cities and their attractions make the Lawton-Wichita Falls market an exciting Opportunity for career growth.

Job Summary/Description:

Are you a hands-on sales leader who can build teams, grow revenue, and lead with urgency and empathy? We’re looking for a Director of Sales who can recruit, train, and motivate a high-performing team while driving smart, sustainable growth across broadcast, digital, and emerging platforms. You'll own the full revenue picture—local direct, new business, and multi-platform solutions—while helping clients get real results and strong ROI. We believe the best results come from leaders who are collaborative, supportive, and kind—while still holding the bar high and pushing teams to win. In this role, you will oversee sales for two stations, KSWO in Lawton, OK, and KAUZ in Wichita Falls, TX.

Duties/Responsibilities include, but are not limited to:

• Lead all local sales strategy across broadcast, digital, and emerging platforms.
• Recruit, coach, and develop a motivated, high-performing sales team.
• Drive new local direct business and uncover growth opportunities.
• Own all aspects of advertising revenue with a focus on client ROI and long-term growth.
• Help expand and adopt new products and capabilities as they emerge.
• Bring structure and oversight to sales systems, processes, and forecasting.
• Set clear expectations, goals, and accountability across the team.
• Foster a culture of collaboration, positivity, urgency, and results.
• Partner with station and corporate teams to align strategy and execution.

Qualifications/Requirements:

• Minimum of 5 years of local media sales experience.
• Minimum of 3 years in sales leadership or management.
• Demonstrated success in strategic planning and revenue growth.
• Experience selling across broadcast and digital platforms preferred
• Organized with acute attention to detail and follow-through
• Strong computer skills, with experience with Wide Orbit, Matrix, and Microsoft Office products preferred
• Excellent time management
• Skilled at presenting, negotiating, closing deals, and building long-term relationships
• College Degree preferred
• Must meet the Gray Media driving requirements and have a valid driver's license

KSWO-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.

In addition to federal law requirements, Gray Media complies with applicable state and local nondiscrimination laws in every location where the company has facilities.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.