Director of Sales & Business Development

Legacy Senior Living, LLC; Hendersonville (TN); On-site; USD 85,000 - 190,000; Full time

Job summary

A leading company in the senior living sector is seeking a Director of Sales & Business Development to enhance resident communication and drive marketing initiatives. This role involves building relationships and ensuring a smooth transition for new residents. The ideal candidate will possess a Bachelor's degree, with proven sales experience and a passion for serving older adults.

Qualifications

• Successful experience in sales and networking.
• Computer experience and ability to use or learn sales programs.
• Desire to work with older adults.

Responsibilities

• Maintain records of all communication with prospective customers.
• Build positive relationships with prospects.
• Develop and implement effective marketing plans.

Skills

Sales experience

Networking

Communication

Relationship building

Education

Bachelor's degree preferred

Tools

Sales programs

Job description

Director of Sales & Business Development

Director of Sales & Business Development

1 month ago Be among the first 25 applicants

• Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision.
• Possess and maintain a strong knowledge of the residence, its benefits, the services provided, the customers, and employees.
• Build positive and trusting relationships with prospects through:
• Listening to the needs of the prospect.
• Asking questions to acquire more information about the prospect's situation and concerns.
• Presenting the benefits of the residence to the prospect and how the prospect's needs can be met.
• Introducing prospects and their families to other employees, residents and families and providing opportunities for them to experience the benefits of the residence.
• Following-up with prospects regularly, based on their needs and time frame.
• Guiding the prospect to make a decision that best meets their needs.
• Maintain or exceed budgeted census, deposits and move-ins.
• Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan.
  

Description

Sales

• Maintain up-to-date records of all communication with prospective customers using the appropriate system, and track each prospective customer from initial contact to the final decision.
• Possess and maintain a strong knowledge of the residence, its benefits, the services provided, the customers, and employees.
• Build positive and trusting relationships with prospects through:
• Listening to the needs of the prospect.
• Asking questions to acquire more information about the prospect's situation and concerns.
• Presenting the benefits of the residence to the prospect and how the prospect's needs can be met.
• Introducing prospects and their families to other employees, residents and families and providing opportunities for them to experience the benefits of the residence.
• Following-up with prospects regularly, based on their needs and time frame.
• Guiding the prospect to make a decision that best meets their needs.
• Maintain or exceed budgeted census, deposits and move-ins.
• Provide regular reports to the executive director regarding sales achievements, status of interested prospects, and implementation of the marketing plan.
  

Networking/Marketing

• Develop and implement an effective marketing plan to include:
• Visiting with referral sources
• Hosting events at the residence for qualified prospects and referral sources
• Placing advertisements in newspapers
• Mailing promotional information to prospects
• Seek and build positive relationships with the surrounding community, particularly referral sources.
• Educate employees as to their role in marketing and presenting the residence.
• Join community groups and attend meetings to build good will in the surrounding area, educate members about your residence, and develop positive relationships.
• Attend seminars, read books and publications, and participate in any company training for marketing and sales.
  

Move-In Process

• Provide the family with all move-in paperwork and ensure that it is completed and returned within the specified time frame prior to move-in.
• Work with the wellness nurse and resident services director to schedule an assessment with the resident.
• Inform all employees of the pending move-in date and the necessary information about the resident.
• Assist the resident and their family with the transition process through on-going communication, sensitivity and reassurance.
  
  

Requirements

Qualifications

• Bachelor's degree preferred
• Successful experience in sales and networking
• Computer experience and ability to use or learn sales programs
• Desire to work with older adults
  
  

Knowledge Requirements

• Any required training by the residence.
• Thorough knowledge of the residence, residents, services provided, and employees.
• Federal and state laws pertaining to assisted living.
  
  

Required

Preferred

Job Industries

• Sales & Marketing

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Hospitals and Health Care

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