Director of Sales And Business Development

Party Reflections, Inc.; Greensboro (NC); On-site; USD 140,000 - 190,000; Full time

Job summary

Party Reflections, Inc. in Greensboro, NC is seeking a Director of Sales & Business Development to lead revenue growth, expand into new markets, and strengthen client relationships. The role is in-office with occasional off-site meetings, requiring strategic leadership and hands-on sales execution.

You will guide the sales team, develop long-term plans with executive leadership, and translate data insights into actionable growth strategies while representing Party Reflections at industry events.

Qualifications

• 8+ years of sales experience with leadership responsibility.
• Bachelor's degree or equivalent professional experience.
• Experience coaching and holding sales professionals to performance goals.
• Excellent verbal and written communication skills.
• Strong business acumen and understanding of relationships between sales activity, revenue, profitability, and goals.
• Comfort with forecasts, pipelines, KPIs, dashboards, and performance reports.
• Highly organized with ability to manage multiple priorities.
• Confident presenting to executives, clients, prospects, and partners.
• Able to lead difficult conversations and hold others accountable.
• Interest in events, hospitality, wedding, or design industries.
• Knowledge of event rental equipment or production is strongly preferred.

Responsibilities

• Lead sales strategy and revenue growth across existing accounts and new markets.
• Enforce sales objectives and KPIs aligned with company goals.
• Develop strategies to grow revenue in key segments and markets.
• Build long-term relationships with event planners, venues, and corporate clients.
• Provide leadership and accountability to the sales team and coach to improve performance.
• Maintain sales processes, dashboards, and performance metrics.
• Represent Party Reflections at industry events and professional organizations.
• Collaborate with Operations and Logistics to ensure feasible commitments.

Skills

Microsoft Office

Sales dashboards / BI tools

PoR experience

Education

Bachelor's degree or equivalent

Tools

PoR

Job description

Party Reflections is a leading event rental provider serving the Carolinas and surrounding markets. Founded in 1958, we have built a longstanding reputation for quality, creativity, service, and innovation within the events industry.

From weddings and corporate events to galas, university events, private celebrations, and large-scale productions, we help bring our clients' visions to life through thoughtfully curated rental products and exceptional service.

But our greatest strength has always been our people.

At Party Reflections, we believe great work happens when talented people are given the opportunity to take ownership, build meaningful relationships, and make an impact. We are looking for team members who are motivated by results, energized by working with clients, and excited to be part of an evolving company and industry.

Job Overview

The Director of Sales & Business Development will be responsible for developing and executing sales strategies, driving revenue growth, identifying new markets and business opportunities, strengthening key client and industry relationships, and providing leadership and direction to the sales team.This person should be highly self-sufficient and proactive. The ideal candidate is equal parts strategist, relationship builder, leader, and salesperson. You are comfortable working at a high level to analyze business performance and identify opportunities, but you are also willing to get out into the market and build the relationships that drive revenue. This is an in-office based role with occasional off-site client meetings and networking events.

Responsibilities

Lead Sales Strategy & Revenue Growth

• Generate new revenue by identifying, pursuing, and closing new business opportunities.
• Enforce sales objectives, revenue targets, and key performance indicators in alignment with overall company goals.
• Develop strategies to increase revenue across existing accounts, new business, new markets, and key industry segments.
• Develop and maintain long‑term relationships with event planners, venues, caterers, corporate clients, universities, hospitality professionals, and other industry partners.
• Stay informed on industry, economic, competitive, and design trends that may impact the business and identify opportunities to capitalize on them.
• Partner with executive leadership to establish long‑term sales and business development priorities

Lead & Develop the Sales Team

• Provide leadership, direction, and accountability to the sales team.
• Establish clear expectations, goals, priorities, and performance standards for sales team members.
• Coach Event Consultants and Account Executives to improve sales performance, business development skills, and client relationship management.
• Conduct regular sales meetings, pipeline reviews, and performance discussions.
• Help team members identify opportunities within their accounts and develop strategies to grow revenue.
• Foster a culture of accountability, collaboration, responsiveness, and exceptional client service.
• Support the development and implementation of sales processes, best practices, and tools that improve efficiency and consistency.

Drive Outside Sales & Business Development

• Maintain a strong personal presence in the marketplace and actively generate new business opportunities.
• Build and maintain relationships with high‑value clients, event planners, venues, hotels, caterers, corporations, universities, hospitality professionals, and other strategic industry partners.
• Identify and pursue strategic accounts and high‑value business opportunities.
• Conduct regular client visits, sales presentations, prospect meetings, venue visits, networking events, and industry meetings.
• Develop and maintain a strong professional network throughout the Carolinas.
• Regularly analyze sales performance, revenue trends, customer activity, market performance, and other relevant business data.
• Use data to identify trends, opportunities, challenges, and areas for improvement.
• Maintain sales reports, dashboards, forecasts, and performance metrics.
• Analyze sales by market, customer segment, salesperson, product category, geography, and other relevant factors.
• Monitor sales pipeline health, conversion rates, average order values, customer retention, and other key performance indicators.
• Use historical performance and current market data to identify opportunities for revenue growth.
• Translate data and analysis into clear, actionable recommendations for the sales team.
• Work closely with Operations and Logistics to ensure sales commitments can be effectively executed.
• Partner with Operations and Logistics to identify potential challenges before they impact the client experience.
• Serve as an advocate for the client while also balancing operational considerations and company objectives.

Represent Party Reflections in the Industry

• Serve as a visible ambassador for Party Reflections at industry events, trade shows, professional organizations, networking events, and other relevant opportunities.
• Develop a strong understanding of the competitive landscape and Party Reflections' position within the market.
• Represent Party Reflections professionally and enthusiastically in the marketplace.

Education & Experience

• Have 8+ years of sales experience, with significant experience in business development and sales leadership.
• Have a bachelor's degree or equivalent professional experience.
• Have experience leading, coaching, and holding sales professionals accountable to performance goals.
• Are an excellent verbal and written communicator.
• Have strong business acumen and the ability to understand the relationship between sales activity, revenue, profitability, customer behavior, and company goals.
• Are comfortable working with sales forecasts, pipelines, KPIs, dashboards, and performance reports.
• Are highly organized and capable of managing multiple priorities without constant oversight.
• Are confident presenting to executives, clients, prospects, and industry partners.
• Are comfortable leading difficult conversations and holding yourself and others accountable.
• Have strong problem‑solving skills and the ability to turn challenges into opportunities.
• Understand the importance of responsiveness and exceptional client service.
• Have an interest in the events, hospitality, wedding, or design industries.
• Have knowledge of event rental equipment or event production (strongly preferred, but not required).

Skills

Required:

• General proficiency with Microsoft Office
• Experience with sales dashboards or business intelligence tools

Preferred:

• Experience with rental management software (PoR experience is a plus)

Qualifications

• Employee is regularly required to sit for long periods of time.
• Must have sufficient clarity of speech and hearing.
• Specific vision abilities required by this job include close vision, distance vision, depth perception, ability to adjust focus, and ability to read from a computer screen for extended periods of time with or without corrective lenses.
• The employee is required to sit and use their hands and fingers, to handle or feel and to manipulate keys on a keyboard for extended periods of time.
• The employee is occasionally required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.
• Must be able to lift 20 pounds.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.