Director of Sales

MBK Senior Living; Vermont; On-site; USD 44,000 - 48,000; Full time

Benefits offered by this job

401(k) with company match

Educational scholarships

Free meal per shift

Employee assistance program

Job summary

MBK Senior Living seeks a Director of Sales to lead community sales strategies, manage inquiries, tours, and referrals, and drive occupancy with empathy and relationship-building across families and professional partners.

You'll collaborate with the Executive Director and clinical teams to ensure a service-excellence culture, deliver training, and maintain a show-ready environment while meeting budgeted occupancy and revenue goals.

Qualifications

• Experience in senior living sales or healthcare preferred.
• Strong communication and relationship-building skills.

Responsibilities

• Lead community’s sales efforts to meet occupancy targets.
• Handle inquiries, conduct tours, and manage professional referrals.
• Maintain CRM with complete activity notes in real time.
• Collaborate with Executive Director and leadership to align sales with operations.
• Train staff on first impressions, inquiry calls, and effective tours.
• Ensure show-ready community and maintain MBK standards.

Job description

Director of Sales

At MBK Senior Living, we're committed to putting people first – our residents andteam members. Exceeding expectations and enriching lives drives our day-to-day. And it's all powered by Yoi Shigoto, a Japanese concept that translates to "good, quality work." It's more than a mantra. It's part of our company-wide commitment to build trust, set high standards, and develop potential in ourselves and others!

Whether you're looking for a flexible, part-time job or the pathway to a lasting career, you'll find it here at MBK Senior Living–and a whole lot more! When you join the MBK Senior Living team, you'll enjoy:

• Impacting lives and building lasting relationships

• Executing exceptional signature programs in dining, fitness, wellness, and care
• A supportive community team that encourages personal and professional growth and celebrates your success
• A fun-filled, energetic environment that's centered in hospitality and high-quality service

• Competitive salaries

• Leadership Development, Live In-Person Training, Virtual Training, Individual & Group Trainings

All Team Members

• 401(k) retirement plan with company match up to 4%
• Employee Assistance Program (EAP) for employees and household members
• Financial and legal services
• Educational Loan Assistance & Scholarships
• Team Member Discount Programs
• Resources to support your physical, emotional, and financial wellness
• Free meal per shift

Additional Benefits for Full-Time Team Members

• Comprehensive Medical, Dental, and Vision coverage
• Multiple medical plan options, including a Health Savings Account (HSA)-eligible plan with company contributions
• Flexible Spending Accounts (Healthcare and Dependent Care)
• Commuter Benefits
• Company-paid Life Insurance and Accidental Death & Dismemberment (AD&D) coverage
• Disability benefits (where applicable and subject to state-specific programs and eligibility requirements)
• Voluntary Accident, Critical Illness, and Hospital Indemnity Insurance

Job Description

Lead with empathy, build trusted relationships, and help families find the perfect place to call home while driving exceptional sales success.
Schedule: Sunday - Thursday or Tuesday - Saturday
Pay: $32 - $35 per hour (plus bonus/commission)

Job Summary: The Director of Sales embodies Yoi Shigoto, “the good work,” by driving the sales efforts and outcomes of the senior living community, which includes managing inquiries, tours, professional referral development, first impressions, and understanding market trends and updates. The Director of Sales position is incredibly important for setting the stage of MBK Senior Living as the senior living provider of choice from the very first initial contact. The characteristics that a successful Director of Sales has at MBK Senior Living possesses are empathy, curiosity, drive, commitment, passion, and ability to create lasting relationships, with both prospects and professionals.

Essential Job Duties (Include % of time for each responsibility):

• Responsible for community’s sales efforts and outcomes, while maintaining budgeted occupancy by driving the number of qualified inquiries, tours, professional referrals (85%)
• Director of Sales responds to new inquiries from multiple channels (Website, walk-in/drive-by, local referral agencies, Virtual Sales Assistant, 24/7 live chat, A Place for Mom, Caring.com) and enters all completed sales activities and detailed notes within the CRM in real-time.
• Director of Sales utilizes specific MBK follow-up plans to achieve desired communication levels with new inquiries, including, but not limited to scheduling the next step after each completed activity according to MBK Hot/Warm/Cold expectations.
• Completes thorough and detailed database management within the CRM in real-time, utilizing the mantra, “if it’s not in the database, it didn't happen.”
• Director of Sales will be the primary point of contact for the prospect/family or referral agency until the move-in process begins (when “Moving In the MBK Way” starts and is handled by the Executive Director), however, connects relevant team members/department managers in the process if it helps move the sales process forward.
• Assists with training the community team in first impressions, inquiry calls, and effective tours with prospects and professionals.
• Works closely with the Executive Director to ensure that all community team members understand that sales is everyone’s responsibility. Helps conduct training where necessary and needed to deploy and maintain this philosophy.
• Conducts daily community walk through, including the model apartment(s), to ensure the community is ready for all guests, especially prospects and professionals.
• Ensuring that the grounds, common areas and models are “show-ready” at all times, and up to MBK standards;
• Works with Executive Director and community leadership team when updates are necessary, so standards are met
• Identifies, establishes and maintains positive relationships with industry influencers and key community and strategic partners to assure ongoing referrals and continued opportunities to promote the community and attract residents though outreach efforts:
• Builds and maintains relationships with professional referrals
• Maintains the MBK expectation of professional referral development (outreach) efforts weekly to include:
• 7-10 face-to-face professional interactions
• All visits, detailed notes, activities, and next steps are completed within the CRM
• Determines key referral sources within market area and establishes a plan and strategy to advance the relationship to generate referrals.
• Personal visits and calls with a strategy to advance the relationship to referral status
• Plans and conducts internal events to showcase our communities
• Attends local market area events
• Maintains referral database with all contact information including all customer interactions, notes, status and relationship updates; Identifies professionals and/or organizations status in the database based on volume potential of leads
• Creates, updates and manages quarterly Sales and Marketing Plan in collaboration with the Executive Director - to generate new leads, advance current leads, build relationships with referral sources and close sales.
• Develops understanding of annual operating budgets, revenue generation and value pricing
• Evaluates current market research to understand trends and competition, and adjust marketing strategy to meet changing conditions using competitive analysis (2x year).
• Maintains current knowledge of the local market trends and competitors to assist in developing and executing effective sales and marketing plans
• Provides concierge team members with relevant information regarding upcoming prospect and professional tours.

Non-Essential Job Duties (15%):

• Performs other job duties or special projects as assigned/requested by the Executive Director or a designee of the Executive Director
• Understands and ensures compliance with all federal, state and local laws and regulations and all community policies and procedures affecting the department, health conditions and move in procedures
• Displays tact, professionalism and friendliness when dealing with residents, team members, and visitors
• Displays empathy, concern and professionalism while interacting with all prospects and their families
• Collaborates and leads with a spirit of teamwork and presents a consistent professional and positive image
• Confirms that all promotional materials and communication (written & verbal) developed in accordance with the MBK principles, core values and with a professional image

Supervisory/Management Responsibilities (Job Title(s) & # of Employees):

• Sales Assistant = 0 to 1 employee

Minimum Job Requirements (Include education, experience, special skills, licenses, certifications):