Director of Sales

The Commonwealth; Richmond (VA); On-site; USD 90,000 - 150,000; Full time

Benefits offered by this job

Health, dental and vision insurance

Paid Time Off

401K plan with company match

Hotel discounts

Paid holidays

Company paid life insurance

Company paid short-term and long-term 

Cell phone allowance

Job summary

The Commonwealth in Richmond, VA, seeks an experienced Director of Sales to lead hotel revenue growth across group, transient, and catering segments. You will collaborate with the General Manager and VP to craft budgets and the annual Sales & Marketing Plan, and actively promote the property at trade shows and major events.

The role demands five years in hospitality sales, strong leadership, and the ability to build client relationships, monitor market trends, and deliver results.

Qualifications

• Five years total experience in hospitality or hotel sales and marketing.
• Ability to work well with other departments and maintain strong relationships.
• Identify and build relationships with clients that drive business to the Hotel.
• Excellent verbal and written communication skills.
• Must possess computer skills, including Microsoft Word and Excel.
• Budgetary development and analysis capabilities.
• Flexible working schedule as required.
• College degree preferred.

Responsibilities

• Direct and manage all group, transient, and catering sales activities to maximize revenue.
• Work closely with General Manager and Vice President to ensure selling strategies are understood and adhered to for revenue maximization.
• Proactively prospect/sell to develop new business and increase the Hotels share of existing accounts.
• Ensure Hotel occupancy, revenue, and market share goals are met (i.e. room nights, ADR, RevPAR, RGI).
• Confirm that pricing is market appropriate and offers highest yield to ensure maximum profitability.
• Develop thorough knowledge of competitive set, and use this knowledge to find opportunities in each market segment.
• Monitor and provide feedback regarding Hotel's performance through STAR reports and sales data.
• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, forecasts and budgets.

Skills

Interpersonal skills

Communication skills

Relationship building

Budgeting and analysis

Flexibility

Education

College degree preferred

Tools

Microsoft Word

Excel

Job description

The Commonwealth, Richmond's oldest and newest boutique hotel, is searching for an experienced, motivated and dynamic Director of Sales.

Managed by SMI Hotel Group and affiliated with Preferred Hotels & Resorts, The Commonwealth is a 59 suite historic property located on Capitol Square, directly across from the Virginia State Capitol. With original artwork painted by some of Richmond’s most acclaimed mural artists, and tattoos on the door of every guest suite (RVA ranks as the #3 most tattooed city in America!), we strive to deliver a uniquely Richmond experience. Featuring Rueger's, our restaurant and bar that pays homage to the original eatery that opened on the same site in 1846, and 3,000 square feet of modern, flexible event space, The Commonwealth offers something for everyone.

Director of Sales Job Description:

The Director of Sales will develop and set revenue sales and marketing strategies for the hotel to ensure plans are implemented, results are monitored and sales goals are achieved. Regularly sell hotel rooms, meeting rooms and food and beverage through direct client contacts.

The Hotel Director of Sales (DOS) is responsible for achieving the hotel’s total hotel revenue and developing strategies to maximize Hotel profitability in group rooms, transient rooms and catering. The Director of Sales will work with the hotel General Manager and the Vice President to produce the hotel Revenue Budgets and the Annual Sales & Marketing Plan. He or she will analyze current/potential market and sales trends geared towards an optimal business mix, and create and develop special events and sales blitzes to showcase the hotel to potential clients. The DOS has his/her own sales markets and goals, and develops and solicits business within those markets. Will attend trade shows and major market events locally and nationally to promote new business and increase sales for the hotel. Person must be positive and professional, goal driven, and have previous hotel sales experience.

Benefits:

• Health, dental and vision insurance
• Paid Time Off
• 401K plan with company match
• Hotel discounts
• Paid holidays
• Company paid life insurance
• Company paid short-term and long-term disability insurance
• Company paid accident and medical indemnity insurance
• Cell phone allowance

Scope of Position:

• Direct and manage all group, transient, and catering sales activities to maximize revenue.
• Work closely with General Manager and Vice President to ensure selling strategies are understood and adhered to for revenue maximization.
• Proactively prospect/sell to develop new business and increase the Hotels share of existing accounts.
• Ensure Hotel occupancy, revenue, and market share goals are met (i.e. room nights, ADR, RevPAR, RGI). Confirm that pricing is market appropriate and offers highest yield to ensure maximum profitability.
• Develop thorough knowledge of competitive set, and use this knowledge to find opportunities in each market segment.
• Monitor and provide feedback regarding Hotel's performance through the review of STAR reports, Hotelligence, forecasts, and sales reports from sales database and property management systems.
• Prepare, implement and compile data for the strategic sales plan, monthly reports, annual goals, sales and marketing budget, forecasts and other reports as directed/required.
• Develop rates, group ceilings and deployment strategies through review of competitive data, demand analysis and mix management.
• Actively participate in sales presentations, property tours and customer meetings.

Qualification Requirements for the Director of Sales:

• Five years total experience in hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
• Must have ability to work well with other departments and maintain strong interpersonal relationships both inside and outside the Hotel.
• Ability to identify and build relationships with clients that drive business to the Hotel.
• Excellent communication skills, both verbal and written.
• Must possess computer skills, including, but not limited to, use of Microsoft Word and Excel.
• Must have budgetary development and analysis capabilities
• Flexible working schedule as required
• College degree preferred

SMI Hotel Group recruits the best and brightest, to support our mission of delivering the highest quality service to our guests. If you believe that you have what it takes to be our Hotel Director of Sales, we want to hear from you.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws