Director of Sales

Sunrise Senior Living Mgmt Inc; Raleigh (NC); On-site; USD 3,720,000 - 4,822,000; Full time

Benefits offered by this job

Medical benefits

Dental & Vision

Retirement plan

PTO & holidays

Employee discounts

Tuition reimbursement

MyFlexPay

Job summary

Sunrise Senior Living is seeking a Director of Sales to lead the marketing and sales strategy for the community, driving occupancy, revenue, and long-term growth.

You will analyze local markets, manage referrals, guide prospects through CRM workflows, and present to partners while ensuring regulatory compliance and a smooth move-in process. The role requires strong leadership and a results-focused mindset.

Qualifications

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• CRM and Microsoft Office proficiency.
• Independent, goal-driven mindset.
• Flexibility for evenings and weekends.

Responsibilities

• Lead Sales Strategy by analyzing local market trends and creating dynamic Sales & Marketing Plans.
• Build and manage referral networks to generate consistent leads.
• Advance prospects from inquiry through commitment using CRM tools.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Leverage pricing, services, and inventory strategies to maximize top-line performance.
• Conduct competitive analysis and adjust strategy accordingly.
• Deliver professional presentations to referral partners.
• Secure and maintain required credentialing with healthcare facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident assessments and paperwork completion.
• Ensure regulatory compliance and smooth transitions.
• Manage sales budget and expense controls.
• Train and coach community teams on sales accountability.

Skills

CRM proficiency

Microsoft Office

Tools

CRM software

Job description

Why Join Sunrise Senior Living

At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day.

As Director of Sales (DOS), you lead the marketing and sales strategy for your community-driving occupancy, revenue, and long-term growth.

What You'll Do:

Lead Sales Strategy

• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports

Drive Revenue & Growth

• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly

External Business Development

• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census

Oversee Move-In Experience

• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions

Financial & Team Leadership

• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

What We're Looking For:

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Senior Living SalesDirector - Help Families Find the Right Community for Their Loved Ones Senior Living Sales Counselor | Senior Living Advisor | Community Sales Pay Range: 26.60 - 35.50

Ready to take the next step and make a bigger impact than you ever imagined? As part of our team, you will help brighten the future for everyone at Sunrise and beyond. That is why we make it a priority to celebrate the unique ways you bring moments of togetherness and joy to everyone you serve. And when combined with the support, benefits, and growth opportunities we offer, the result is a career that PositivelyShines with everything you need to reach your goals – at work and in your life.

We also offer benefits and other compensation that include:

• Medical, Dental, Vision, Life, and Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO), sick time, and holiday pay
• myFlexPay offered to get paid within hours of a shift
• Tuition Reimbursement

Some benefits have eligibility requirements

In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program.

Sunrise Senior Living is a certified Great Place to Work® Equal Opportunity Employer

Sunrise Senior Living is an equal opportunity employer and is committed to diversity and inclusion in the workplace.

At Sunrise Senior Living, we are united by a mission to champion quality of life for all seniors, and we believe we shine brightest when we support one another and those we serve.

Explore opportunities at Sunrise and take the first step toward a fulfilling career where your work makes a meaningful difference.