Director of Sales

Greenleaf Hospitality Group; Kalamazoo (MI); On-site; USD 80,000 - 120,000; Full time

Job summary

Greenleaf Hospitality Group is seeking a Director of Sales in Kalamazoo to lead the sales strategy across their hotel and Event Center. This role will focus on driving revenue growth, developing a high-performing sales team, and ensuring an exceptional customer journey.

The ideal candidate will have 5+ years of sales leadership in hospitality and a Bachelor's degree in a related field. The position requires strong communication and relationship-building skills, along with proficiency in CRM systems.

Qualifications

• 5+ years of progressive sales leadership in hospitality.
• Proven success driving group and event revenue.
• Strong communicator and relationship builder.

Responsibilities

• Drive total revenue across rooms, events, F&B, and ancillary streams.
• Ensure a seamless customer experience.
• Recruit and develop a high-performing sales team.

Skills

Sales leadership

Relationship building

Strategic thinking

Financial acumen

Data analytics

Education

Bachelor’s degree in Hospitality, Business, Sales, or related field

Tools

CRM systems (e.g., Delphi)

Job description

## Director of SalesApplylocations: Radisson Plaza Hoteltime type: Full timeposted on: Posted 30+ Days Agojob requisition id: R-100209**Job Description**# JOB SUMMARYThe Director of Sales leads enterprise sales strategy across the hotel, Event Center, and related business units, driving revenue growth, market share, and long-term customer value. This role serves as a strategic demand generator and cross-functional leader, ensuring a seamless customer journey from initial inquiry through post-event loyalty.This leader will build and develop a high-performing, data-driven sales team aligned with GHG’s vision to be the Host of Kalamazoo through exceptional hospitality, dining, sports, and entertainment.# **ESSENTIAL JOB RESULTS:**## **Revenue & Sales Strategy*** Drive total revenue across rooms, events, F&B, and ancillary streams* Develop and execute sales strategies based on market trends and competitive positioning* Identify new revenue opportunities through cross-selling and bundled experiences* Partner with Revenue Management on pricing, inventory, and demand strategies* Own performance metrics including revenue, ADR, RevPAR, and conversion rates## ****Market Positioning & Business Development***** Lead segmentation strategy across corporate, SMERF, sports, association, and social markets* Maintain strong awareness of market trends and demand drivers* Translate insights into actionable sales plans and account strategies* Build partnerships to strengthen market presence and demand generation****Customer Experience & Relationship Management***** Ensure a seamless, end-to-end customer experience* Drive retention and long-term client relationships* Align Sales, Event Services, and Operations for consistent execution* Foster a culture focused on delivering exceptional guest experiences## ****Team Leadership & Culture***** Recruit, develop, and lead a high-performing sales team* Establish clear goals, accountability, and performance expectations* Coach team members on strategic selling and relationship management* Promote a culture of ownership, collaboration, and continuous improvement## ****Data, Systems & Performance***** Ensure effective use of CRM systems (e.g., Delphi) for pipeline and reporting* Use data and analytics to improve forecasting, conversion, and productivity* Monitor trends to inform strategy and decision-making## ****Cross-Functional Collaboration***** Partner with Revenue Management, Marketing, Operations, and Finance* Align on goals, messaging, and execution across the organization* Contribute to enterprise strategy and business planning## ****Financial Planning & Accountability***** Lead sales planning, budgeting, and forecasting* Monitor performance and adjust strategies as needed* Manage expenses in alignment with revenue goals# **WHAT YOU NEED FOR THIS POSITION:*** Bachelor’s degree in Hospitality, Business, Sales, or related field preferred* 5+ years of progressive sales leadership in hospitality* Proven success driving group and event revenue* Experience with CRM/PMS systems (e.g., Delphi, Opera)* Strategic thinker with strong execution skills* Financial and analytical acumen* Strong communicator and relationship builder* High emotional intelligence and collaborative mindset* Results-driven with a sense of urgency and accountability* Flexible schedule including evenings, weekends, and holidays* Active, on-property and external sales presence* Ability to lift up to 40 lbs and remain active for extended periods