Director of Sales

Sun Atlas Power; Irving (TX); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

Paid Time Off (PTO)

401(k) Retirement Plan

Company-funded continuing education opportunities

Job summary

A leading solar energy company is seeking a Director of Sales to spearhead their residential sales organization. This role involves developing sales strategies, overseeing revenue growth, and mentoring a high-performance team. The ideal candidate will have extensive experience in solar sales management, expertise in CRM systems, and a strong commitment to renewable energy. This position offers competitive benefits and opportunities to drive meaningful change in the solar industry.

Qualifications

• 3+ years of progressive solar sales experience with demonstrated leadership.
• 3+ years in a senior sales leadership role preferred.
• Deep understanding of solar finance programs and residential installation processes.

Responsibilities

• Define and execute the residential sales strategy.
• Build scalable sales frameworks for market expansion.
• Recruit, develop, and mentor sales leaders and representatives.

Skills

Solar sales experience

Leadership in multi-channel environment

Scaling teams and exceeding revenue targets

CRM systems expertise

Communication and negotiation

Education

Bachelor’s degree in Business, Marketing, or related field

Tools

HubSpot

Salesforce

Job description

Director of Sales | Sun Atlas Power

Sun Atlas Power is seeking an accomplished Director of Sales to lead, scale, and optimize our residential solar sales organization. This role oversees sales strategy, revenue growth, and leadership development across multiple acquisition channels, including inbound, outbound, and partner-driven pipelines. The Director of Sales will shape the company’s go-to-market vision, develop scalable sales infrastructure, and drive the performance and culture of a high-impact inside sales team.

Key Responsibilities

• Define and execute the company’s national residential sales strategy aligned with Sun Atlas Power’s growth goals.
• Build scalable sales frameworks and develop market expansion strategies across multiple states and customer segments.
• Forecast sales performance and set aggressive yet achievable revenue targets that drive sustained growth.
• Recruit, develop, and mentor sales leaders and representatives to build a high-performance, metrics-driven culture.
• Lead through accountability, continuous coaching, and empowerment.
• Champion professional development programs that support long-term team success.

Performance Management

• Establish and monitor KPIs including close rate, revenue per rep, cost per acquisition, and customer satisfaction metrics.
• Use analytics and CRM insights to guide decision-making, identify trends, and optimize conversion rates.
• Develop performance incentive structures and compensation plans aligned with company objectives.

Customer Acquisition & Channel Oversight

• Manage all lead sources including digital marketing, outbound initiatives, referral programs, and channel partnerships.
• Ensure strategic alignment between marketing campaigns, lead flow, and sales execution.
• Oversee CRM and funnel health to ensure timely follow-up, lead prioritization, and data integrity.

Cross-Functional Collaboration

• Partner with Marketing, Operations, Finance, and Engineering to ensure seamless execution across the customer journey.
• Collaborate with leadership on forecasting, budgeting, and capacity planning.
• Serve as the voice of sales within executive discussions, contributing to strategic direction and organizational priorities.

Sales Systems & Process Optimization

• Own and refine the sales process, CRM workflows, and reporting infrastructure to maximize efficiency and accuracy.
• Evaluate and implement new technologies, training tools, and automation systems to enhance sales productivity.

Compliance & Customer Integrity

• Uphold Sun Atlas Power’s values of transparency, integrity, and ethical business practices.
• Ensure all sales practices comply with company policies, utility regulations, and state-level solar standards.

Qualifications

• 3+ years of progressive solar sales experience with demonstrated leadership in a multi-channel environment (required)
• 3+ years in a senior sales leadership role (Director or Regional Manager level preferred)
• Proven track record of scaling teams and exceeding revenue targets
• Deep understanding of solar finance programs (loan, PPA, lease) and residential installation processes
• Expertise in CRM systems (HubSpot, Salesforce, or similar) and performance analytics
• Bachelor’s degree in Business, Marketing, or a related field preferred
• Experience in call center or virtual sales leadership a strong plus

Key Attributes

• Visionary leader with the ability to inspire and influence cross-functional teams
• Data‑driven strategist who balances growth ambition with operational precision
• Exceptional communicator and negotiator with executive presence
• Passion for renewable energy, sustainability, and customer experience excellence
• Entrepreneurial mindset with strong problem‑solving and adaptability skills

Benefits

• Medical, Dental, and Vision Insurance
• Supplemental Life Insurance
• Paid Time Off (PTO)
• 401(k) Retirement Plan
• Company‑branded merchandise
• Community events and team‑building activities
• Company‑funded continuing education opportunities
• Discounts and perks through locally owned businesses

EEO Statement

Sun Atlas Power is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.