Director of Sales

Curated Events; Frederick, Northern (MD, KY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Curated Events DMV is seeking a Director of Sales to lead the Event Consultant team and drive growth across the DMV region. You’ll shape the strategic sales plan, build partnerships with venues, planners, caterers, and corporate clients, and guide the team toward top performance.

You’ll manage key accounts, mentor consultants in consultative selling, monitor KPIs, and ensure profitable contracts while collaborating with Operations to align products and logistics across DC, Maryland, and Virginia.

Qualifications

• 3–5 years of sales or sales management experience in hospitality, events, or managed services.
• Proven track record of building and developing high-performing sales teams.
• Deep expertise in consultative, relationship-driven, solution-oriented selling.
• Strong business development skills and spotting growth opportunities.
• Experience in both B2B and B2C sales.
• Established connections in corporate events, venues, catering, or planning.

Responsibilities

• Shape the strategy by collaborating with senior leaders to build a DMV sales plan.
• Drive growth by pursuing partnerships and new business opportunities.
• Build and coach a high-performing team of Event Sales Consultants.
• Mentor the team in consultative selling and client engagement.
• Own key relationships with venues, planners, and corporate clients.
• Lead with data using CRM and KPIs to improve performance.
• Protect profitability by pricing contracts competitively and on time.
• Represent Curated Events at industry events across the region.
• Collaborate with Operations to master product lines and logistics.

Skills

Sales leadership

Team leadership

Consultative selling

Relationship building

Budget management

P&L awareness

Tools

CRM platforms

Job description

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Director of Sales

6 days ago Requisition ID: 1778

Director of Sales | Curated Events DMV

Lead the team behind the DC Metro area's most memorable events.

About Us

Curated Events DMV is a market leader in event rentals across the DC Metro area. We’re an award-winning team of event production pros, specializing in tents, linens, and design-forward event rental essentials. Our team works hand in hand with the area’s top venues, caterers, planners, designers, businesses, and universities. Our mission is simple: Service. Selection. Style. Delivered.

As we enter our next chapter of growth, we’re looking for an experienced, driven Director of Sales to lead our Event Consultant team and help shape the future of our business in the DMV.

About You

You're a natural leader: energetic, strategic, and passionate about events and hospitality. You show up fully for your clients, your team, and your company. You build strong relationships, you deliver results, and you know how to bring out the best in the people around you.

You do your best work where sales strategy meets human connection. You're excited to build and lead a high-performing team of consultants, coach them toward excellence, and personally lead the way in forming lasting partnerships with venues, planners, caterers, and corporate clients across the region.

You're energized by the numbers. KPIs, P&L, and margins matter to you because smart strategy combined with real relationships is what drives sustainable growth. You're consultative, solution-oriented, and always looking for the next chance to create something exceptional.

Most of all, you want to be part of something special and help build it.

What You’ll Do

• Shape the strategy. Partner with the SVP of Sales, VP of Sales – East Coast, and local General Manager to build and carry out a strategic sales plan for the DMV market.
• Drive growth. Find and pursue opportunities in emerging markets, forging new partnerships and business relationships for Curated Events.
• Build your team. Recruit, hire, lead, and develop a talented team of Event Sales Consultants.
• Coach for excellence. Mentor your team in consultative selling, client engagement, and professional growth.
• Own key relationships. Cultivate lasting partnerships with clients, venues, and industry partners, and step in personally on strategic accounts and complex situations.
• Lead with data. Use CRM tools and sales KPIs to improve team performance and grow key accounts.
• Protect profitability. Make sure every contract is priced competitively and on time while protecting margins.
• Be the face of the brand. Represent Curated Events at industry events across DC, Maryland, and Virginia to build new partnerships and stay ahead of market trends.
• Know the product inside and out. Work closely with Operations to master our product line and logistics.

What You Bring

• 3–5 years of sales or sales management experience, ideally in hospitality, events, or managed services
• A proven track record of building and developing high-performing sales teams
• Deep expertise in consultative, relationship-driven, solution-oriented selling
• Strong business development skills and a talent for spotting and capturing growth opportunities
• Experience in both B2B and B2C sales
• Established connections in one or more of these event sectors:
• Corporate and business events
• Weddings and social events
• University and campus events
• Venues, catering, or event planning
• Exceptional verbal and written communication
• Strong leadership and team-building abilities
• A proactive, analytical mindset with sharp problem-solving skills
• Proficiency with CRM platforms and sales performance metrics
• Confidence creating and delivering prospect presentations and client business reviews
• Solid understanding of P&L and budget management

Location

• Based in the DMV region, with regular travel to our Leesburg, VA; Tysons Corner, VA; and Frederick, MD locations

Why Join Us

We’re a growing company with big dreams, and we’re looking for a leader to help us achieve them. If you’re ready to make your mark, build a winning team, and help create unforgettable events across the DC Metro area, we’d love to hear from you.

Curated Events provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.