Director of Sales

Paula LeDuc Fine Catering & Events; Emeryville (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision coverage

Paid time off

Exclusive access to luxury events

Job summary

Paula LeDuc Fine Catering & Events in Emeryville, CA, seeks a Director of Sales to lead luxury catering and venue sales, drive revenue growth, and elevate the brand among high-end clients.

The ideal candidate will build and mentor the Account Executive team, develop strategic plans, and leverage data analytics and CRM tools to exceed annual targets while cultivating lasting partnerships with venues, planners, and destination brands.

Qualifications

• 7–10 years of sales experience in catering or hospitality.
• Proven track record of exceeding revenue targets.
• Expertise in sales analytics and forecasting.
• Strong leadership and relationship-building skills.
• Flexibility to attend evening/weekend events as needed.
• Established industry network and knowledge of high-end clientele needs.

Responsibilities

• Grow book of business by understanding how BD objectives intersect.
• Lead, mentor, and develop Account Executive team.
• Develop and execute a strategic sales plan to achieve revenue targets.
• Utilize data analytics & CRM tools to track performance and refine sales tactics.
• Oversee Sales Department & co-manage Marketing budgets.
• Cultivate relationships with clients, luxury hospitality partners, and planners.
• Lead contracts, pricing, and partnership efforts to optimize bookings and profitability.
• Build and maintain relationships with new and existing clients to drive loyalty and referrals.
• Develop strategic partnerships with venues, planners, and high-end brands to drive long-term revenue growth.

Skills

Sales leadership

Strategic planning

CRM analytics

Relationship building

Evening/weekend availability

Negotiation

Tools

CRM tools

Job description

The Director of Sales position is an exceptional opportunity for a talented and experienced hospitality professional to join the Paula LeDuc Fine Catering & Events Team, the Bay Area’s premier caterer, in a Senior level position. We create unforgettable experiences for corporate, social, and private clients, delivering tailored events that set the industry standard.

Discover a place where you can accomplish what you’ve always wanted – to be recognized for your talents and efforts and feel a sense of pride in what you do.

We are excited to add the new position of Director of Sales to lead our fine catering and venue sales, drive revenue growth, and elevate our brand presence. This role requires expertise in team leadership, sales strategy, and analytics, ensuring both new business acquisition and long-term client retention.

The ideal candidate will:

• Grow our company’s book of business by understanding how our various business development objectives intersect.
• Lead, mentor, and develop the Account Executive team.
• Develop and execute a strategic sales plan to achieve annual revenue targets.
• Utilize data analytics & CRM tools to track performance and refine sales tactics.
• Contribute to the development and refinement of the Company’s strategic planning.
• Oversee Sales Department & co-manage Marketing budgets.
• Cultivate relationships with clients as well as corporate, social, and wedding planners, luxury hospitality partners and Destination Management Companies.
• Lead contracts, pricing, and partnership efforts to optimize bookings and profitability.
• Build and maintain strong relationships with new and existing clients, ensuring a luxury service experience that drives loyalty and referrals.
• Develop strategic partnerships with venues, planners, and high-end brands to drive long-term revenue growth.

Qualifications

• 7–10 years of sales experience in catering, hospitality, or event sales.
• Proven track record of exceeding revenue targets.
• Expertise in sales analytics, forecasting, and CRM tools.
• Strong leadership and relationship-building skills.
• Flexibility to attend evening/weekend events as needed.
• Established industry network and knowledge of high-end clientele needs a plus.
• Competitive base salary + commission.
• Health, dental, vision, and PTO benefits.
• Exclusive access to company-hosted luxury events.