Director of Sales

Sunrise Senior Living Mgmt Inc; United States; On-site; USD 4,174,000 - 6,269,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life

Disability Plans

Retirement Savings Plans

Employee Assistance / Discount Program

Paid time off (PTO)

Sick time

Holiday pay

myFlexPay

Job summary

Sunrise Senior Living is seeking a Director of Sales to lead marketing and sales strategy at the community level, driving occupancy and revenue growth. The role focuses on building referral networks, guiding prospects through CRM-enabled processes, and partnering with the Executive Director on weekly strategy and reporting.

The position requires proven sales and marketing success, strong negotiation and relationship-building skills, and flexibility for evenings and weekends.

Qualifications

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• CRM and Microsoft Office proficiency.
• Independent, goal-driven mindset.
• Flexibility for evenings and weekends.

Responsibilities

• Lead Sales Strategy: Analyze local market trends and create dynamic Sales & Marketing Plans.
• Drive Revenue & Growth: Meet or exceed occupancy and revenue targets; leverage pricing and inventory strategies.
• External Business Development: Deliver presentations to referral partners and credentialing with healthcare facilities.
• Oversee Move-In Experience: Coordinate resident assessments and paperwork; ensure regulatory compliance.
• Financial & Team Leadership: Manage sales budget and coach community teams on sales accountability.

Skills

Sales experience

Negotiation

CRM proficiency

Microsoft Office

Independent mindset

Evenings and weekends availability

Tools

CRM software

Microsoft Office

Job description

Why Join Sunrise Senior Living

At Sunrise Senior Living, we believe meaningful work starts with purpose. Our team members are passionate about making a positive difference in the lives of residents every day. As Director of Sales (DOS), you lead the marketing and sales strategy for your community—driving occupancy, revenue, and long-term growth.

What You’ll Do

Lead Sales Strategy

• Analyze local market trends and create dynamic Sales & Marketing Plans
• Build and manage referral networks to generate consistent leads
• Advance prospects from inquiry through commitment using CRM tools
• Conduct weekly strategy meetings with the Executive Director
• Submit regular sales performance reports

Drive Revenue & Growth

• Meet or exceed occupancy and revenue targets
• Leverage pricing, services, and inventory strategies to maximize top-line performance
• Conduct competitive analysis and adjust strategy accordingly

External Business Development

• Deliver professional presentations to referral partners
• Secure and maintain required credentialing with healthcare facilities
• Strengthen community partnerships to grow census

Oversee Move-In Experience

• Coordinate resident assessments and paperwork completion
• Ensure regulatory compliance and smooth transitions

Financial & Team Leadership

• Manage sales budget and expense controls
• Train and coach community teams on sales accountability

What We’re Looking For

• Proven sales and marketing success
• Strong negotiation and relationship-building skills
• CRM and Microsoft Office proficiency
• Independent, goal-driven mindset
• Flexibility for evenings and weekends

Senior Living SalesDirector – Help Families Find the Right Community for Their Loved Ones Senior Living Sales Counselor | Senior Living Advisor | Community Sales Pay Range: 30.30 - 45.51

Benefits

We also offer benefits and other compensation that include:

• Medical
• Dental
• Vision
• Life
• Disability Plans
• Retirement Savings Plans
• Employee Assistant Program / Discount Program
• Paid time off (PTO)
• Sick time
• Holiday pay
• myFlexPay offered to get paid within hours of a shift
• Tuition Reimbursement

In addition to base compensation, Sunrise may offer discretionary and/or non-discretionary bonuses. The eligibility to receive such a bonus will depend on the employee’s position, plan/program offered by Sunrise at the time, and required performance pursuant to the plan/program. Some benefits have eligibility requirements.

Equal Opportunity Employer Sunrise Senior Living is an equal opportunity employer and is committed to diversity and inclusion in the workplace.

At Sunrise Senior Living, we are united by a mission to champion quality of life for all seniors, and we believe we shine brightest when we support one another and those we serve. Explore opportunities at Sunrise and take the first step toward a fulfilling career where your work makes a meaningful difference.