Director of Sales

Sunrise Senior Living; Braintree (MA); On-site; USD 75,000 - 95,000; Full time

Job summary

Join a leading company as the Director of Sales in Braintree, where you will oversee marketing and sales strategies to enhance occupancy and revenue. You will lead a team, build relationships, and drive business development while ensuring compliance and financial management. Enjoy a fulfilling career making a positive impact on residents' lives.

Benefits

Health plans

Retirement savings

Paid time off

Tuition reimbursement

Qualifications

• Successful marketing and sales experience.
• Goal-oriented with strong planning and negotiation skills.
• Ability to work independently, including weekends and evenings.

Responsibilities

• Oversees marketing and sales planning and execution.
• Develops strategies for each prospect from inquiry to decision.
• Ensures all team members understand their sales responsibilities.

Skills

Communication

Organizational

Problem Solving

Negotiation

Planning

Education

College degree

Tools

Microsoft Office

CRM systems

Job description

When you join Sunrise Senior Living, you will use your skills to empower residents to live longer, healthier, and happier lives. You will build meaningful relationships with residents, families, and team members, gaining joy in serving others and finding fulfillment in your work. Discover how you can follow your passions and serve, grow, and shine together.

Sunrise Senior Living has been certified as a Great Place to Work by Activated Insights, earning this recognition for the 7th time, highlighting our exceptional workplace culture.

COMMUNITY NAME

Sunrise of Braintree

Job ID

2025-228600

JOB OVERVIEW

The Director of Sales (DOS) oversees marketing and sales planning and execution for the community. They assess the local market, develop tailored marketing strategies, and manage the Sales and Marketing Budget. The DOS leads efforts to meet occupancy and revenue goals by advancing leads through the sales process.

RESPONSIBILITIES & QUALIFICATIONS

Marketing and Sales:

• Study the market and create an effective Sales Plan.
• Identify referral sources and allocate marketing efforts accordingly.
• Develop strategies for each prospect from inquiry to decision.
• Maintain proficiency with Customer Relationship Management (CRM) systems.
• Build customer relationships and guide leads through the sales process.
• Ensure all team members understand their sales responsibilities and are trained accordingly.
• Conduct weekly strategy meetings with the Executive Director.
• Submit weekly sales reports.
• Provide sales leadership to the team.

Driving Revenue:

• Aim to meet or exceed occupancy and sales targets.
• Leverage various revenue drivers such as pricing and services.

External Business Development:

• Generate leads and move-ins from referral sources.
• Present to professional referral sources monthly.
• Research and identify new referral sources.
• Plan and execute call objectives.
• Communicate the benefits of referring to Sunrise.
• Participate in Referral Development Committee meetings.

Marketing Strategy:

• Create and update quarterly Sales Plans.
• Implement Sales Plans effectively.
• Conduct bi-annual market research and analysis.
• Present strategic options based on market understanding.

Resident Move-In Process:

• Review and facilitate move-in paperwork with residents and families.
• Coordinate resident assessments.
• Oversee move-in procedures and ensure compliance with regulations.

Financial Management:

• Assist in community budgeting and financial oversight.
• Review financial statements and address deficiencies.
• Manage expenses and understand their impact on the community.

Team Leadership and Development:

• Participate in Sunrise University training.
• Ensure compliance with regulations and training requirements.
• Lead engagement initiatives and attend key meetings.

Experience and Qualifications:

• College degree preferred.
• Successful marketing and sales experience.
• Goal-oriented with strong planning and negotiation skills.
• Excellent communication, organizational, and problem-solving skills.
• Proficiency in Microsoft Office and Sunrise applications.
• Ability to work independently, including weekends and evenings.

ABOUT SUNRISE

Join us to make a meaningful impact and brighten the future for everyone at Sunrise. We celebrate your unique contributions and offer benefits like health plans, retirement savings, paid time off, tuition reimbursement, and more. Apply today to see why Sunrise is a certified Great Place to Work.

PRE-EMPLOYMENT REQUIREMENTS

Employment is contingent upon passing a drug test, health screenings, and complying with vaccination requirements as mandated by law.

COMPENSATION DISCLAIMER

Compensation will be competitive and based on location, skills, experience, and qualifications.