Director of Recruiting & Engagement

Lamar State College-Orange; Orange (TX); On-site; USD 70,000 - 100,000; Full time

Job summary

Lamar State College Orange (LSCO) in Texas invites applications for a Director of Recruiting and Engagement. This leadership role drives student recruitment, enrollment growth initiatives, and active student engagement across campus.

The Director oversees recruitment operations, the Watermark CRM, enrollment events, Student Activities, SGA, and New Student Orientation. You will collaborate with campus departments and community partners to support enrollment goals and enhance the student

Qualifications

• Associate degree from an accredited institution.
• 3 years of progressive experience in higher education, student recruitment, enrollment services, student affairs, or related field.
• Experience coordinating programs, events, or initiatives with multiple stakeholders.
• Strong organizational, communication, and leadership skills.

Responsibilities

• Develop and implement recruitment strategies to support enrollment goals.
• Oversee recruitment outreach, campus visits, and recruitment events.
• Build relationships with high schools, districts, and community partners.
• Lead dual credit and adult learner recruitment campaigns and enrollment growth.
• Oversee Watermark CRM and recruitment communications plans.
• Collaborate with Admissions, Records, Advising, and Financial Aid to streamline enrollment.

Skills

Leadership

Recruitment

Enrollment management

Watermark CRM

Communication

Team management

Education

Associate degree

Bachelor's degree preferred

Tools

Watermark CRM

Job description

LSCO is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including and as it pertains to pregnancy and wages), national origin, disability, age, genetic information, protected veteran status, and/or retaliation.

If you have questions, please email the Human Resources department at [e-mail] or call 409-882-3905.

We value the safety of all members of the Gator Community at our beautiful campus on the Sabine River. LSCO publishes an Annual Security Report that provides information regarding campus Safety & Security, including topics such as crime reporting policies, information regarding programs to prevent dating violence, domestic violence, sexual assault and stalking, the procedures the College will follow when one of these crimes is reported, and other matters of importance related to security on campus. The report also contains information about crime statistics for the three most recent calendar years concerning reported crimes.

If you would like to receive a paper copy of the Annual Security Report, you can stop by the Clery Compliance & Title IX Office, located in the Ron Lewis Building, Room 222C, during regular business hours. You can request that a copy be mailed to you by calling 409-882-3910 or emailing [e-mail].

Click here to find the report on our website.

Job Summary The Director of Recruiting and Engagement provides leadership and oversight for student recruitment, outreach, enrollment growth initiatives, and student engagement at Lamar State College Orange. This position is responsible for developing and implementing strategies to attract prospective students, increase enrollment, improve student conversion and yield, and create opportunities for meaningful student involvement.

The Director oversees recruitment operations, the Watermark customer relationship management (CRM) system, enrollment events, Student Activities, Student Government Association (SGA), student organizations, and New Student Orientation. The position works collaboratively with campus departments and community partners to support institutional enrollment goals and enhance the student experience.

Duties/Responsibilities

Recruitment and Enrollment Growth

• Develop and implement recruitment strategies to support institutional enrollment goals.
• Oversee student recruitment, outreach initiatives, campus visits, and recruitment events.
• Build and maintain relationships with high schools, school districts, community organizations, and educational partners.
• Develop targeted recruitment initiatives for traditional students, adult learners, and other prospective student populations.
• Lead efforts to convert dual credit students into degree- or certificate-seeking students following high school graduation.
• Develop strategies to improve prospective student engagement, applicant conversion, and enrollment growth.
• Monitor recruitment trends and enrollment data to evaluate effectiveness and identify opportunities for improvement.

Recruitment Systems and Communications

• Provide leadership and oversight for Watermark as the college's customer relationship management (CRM) system for recruitment and prospective student engagement.
• Develop and manage recruitment communication plans, outreach campaigns, and follow-up strategies through Watermark.
• Utilize Watermark to track prospective students, monitor recruitment activities, and evaluate enrollment conversion efforts.
• Develop targeted communication strategies to support dual credit conversion, adult learner recruitment, and enrollment growth.
• Collaborate with Communications to develop recruitment materials, promotional campaigns, and enrollment communications.
• Coordinate with Admissions and Records and other departments to ensure effective communication throughout the enrollment process.

Student Engagement and Campus Life

• Provide leadership and oversight for Student Activities, Student Government Association (SGA), and recognized student organizations.
• Oversee student activities, campus events, and engagement initiatives that foster student involvement and a sense of belonging.
• Coordinate New Student Orientation in collaboration with campus departments.
• Support student leadership development and encourage student participation in campus activities.
• Ensure student organizations and activities operate in accordance with institutional policies and procedures.

Department Leadership and Collaboration

• Supervise, train, and evaluate assigned personnel.
• Develop and monitor departmental goals, budgets, and operational procedures.
• Collaborate with Admissions and Records, Advising, Financial Aid, and other departments to identify and address barriers to enrollment.
• Participate in institutional enrollment planning and student success initiatives.
• Prepare reports and evaluate recruitment and engagement outcomes.
• Represent the college at recruitment events, community activities, and institutional functions.
• Perform other duties as assigned.

Minimum/Preferred Qualifications

Minimum Qualifications

• Associate’s degree from an accredited institution.
• Three years of progressively responsible experience in higher education, student recruitment, enrollment services, student affairs, or a related field.
• Experience coordinating programs, events, or initiatives involving multiple stakeholders.
• Demonstrated organizational, communication, and leadership skills.

Preferred Qualifications

• Bachelor’s degree in higher education, educational leadership, student affairs, business administration, or a related field.
• Experience supervising personnel in a higher education setting.
• Experience with CRM systems, preferably Watermark.
• Experience developing recruitment campaigns and analyzing enrollment conversion data.
• Experience supporting student activities, student organizations, or student leadership programs.
• Knowledge of Texas higher education enrollment practices.

LSCO is an E-Verify Employer.

This position is security-sensitive and thereby subject to the provisions of the Texas Education Code §51.215, which authorizes the employer to obtain criminal history record information. Click here for the Security Sensitive Release Form.