Director of Public Relations (PR) Brand Performance Growth

ACCESS Newswire; Raleigh (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

ACCESS Newswire is seeking a Director of Public Relations (PR) Brand Performance Growth to lead brand expansion initiatives. This role involves developing strategies, analyzing performance metrics, and collaborating with various teams to enhance brand performance and drive business growth.

Benefits

Opportunities for growth and learning

Comprehensive health coverage

Paid disability and life insurance

Telemedicine services

Employee assistance programs

Flexible Spending and Health Savings Accounts

Company discounts and 401(k) with match

Generous vacation policy

Inclusive culture fostering ownership and continuous learning

Qualifications

• Positive, energetic attitude for a fast-paced environment.
• Proven track record of delivering measurable brand growth.
• Experience managing multi-channel campaigns with cross-functional teams.

Responsibilities

• Develop and implement brand growth strategies to meet KPIs.
• Analyze brand performance metrics and market trends.
• Manage campaign budgets and forecast to maximize ROI.

Skills

Project Management

Communication

Analytical Skills

Brand Storytelling

Education

5-7+ years in brand, growth, or performance marketing

Experience in Public Relations

Tools

Google Analytics

SEMRush

Marketo

Job description

Director of Public Relations (PR) Brand Performance Growth

Join us at ACCESS Newswire as we seek a Director of Public Relations (PR) Brand Performance Growth to lead our brand expansion initiatives.

About Us

Access Newswire is a leading provider of communications and compliance technology solutions, helping organizations tell their stories globally. Our solutions, including the industry-leading newswire ACCESSWIRE, IR website architecture, virtual events, and compliance tech, are used by thousands of companies worldwide. Founded in 2006 and headquartered in Raleigh, NC, we are publicly traded (NYSE: ACCS).

Role Overview

We are committed to helping brands break through the noise and achieve measurable growth. The Director of PR, Brand Performance Growth will develop and execute strategies across digital and traditional channels to enhance brand performance and business growth. You will collaborate with marketing, sales, analytics, product, and creative teams to identify opportunities, implement best practices, and monitor results.

Key Responsibilities

1. Develop and implement brand growth strategies to meet KPIs.
2. Analyze brand performance metrics, market trends, and consumer insights.
3. Coordinate with creative and digital teams to deliver integrated campaigns.
4. Lead testing and optimization efforts (A/B testing, segmentation, channel mix).
5. Identify and recommend tactical plans for new and existing markets.
6. Manage campaign budgets and forecast to maximize ROI.
7. Report performance insights and strategic recommendations to senior leadership.
8. Monitor brand health, competitor activity, and industry trends.
9. Build and maintain relationships with external partners and vendors.

Qualifications and Skills

• Positive, energetic attitude suited for a fast-paced environment.
• Passion for brand storytelling and impactful results.
• Strong project management and organizational skills.
• Excellent communication and presentation abilities.
• Analytical mindset with expertise in marketing analytics and data interpretation.
• Experience managing multi-channel campaigns with cross-functional teams.
• Proven track record of delivering measurable brand growth.
• Proficiency with digital marketing tools (Google Analytics, SEMRush, Marketo, social advertising, email marketing).

Experience and Education

• 5-7+ years in brand, growth, or performance marketing, preferably in B2B or high-growth environments.
• Experience in Public Relations is preferred.

Benefits

• Opportunities for growth and learning.
• Comprehensive health coverage (medical, dental, vision).
• Paid disability and life insurance.
• Telemedicine services.
• Employee assistance programs.
• Flexible Spending and Health Savings Accounts.
• Company discounts and 401(k) with match.
• Generous vacation policy.
• Inclusive culture fostering ownership and continuous learning.

Access Newswire is an equal opportunity employer committed to diversity and inclusion, welcoming applicants regardless of race, gender, age, or other protected statuses.