Director, System Marketing

UChicago Medicine; Chicago (IL); Hybrid; USD 150,000 - 210,000; Full time

Job summary

UChicago Medicine is seeking a Director of System & Clinical Service Marketing in Chicago. You will develop a multi-year strategic roadmap, conduct market research, and lead partnerships to grow our system and service-line marketing.

The role requires building cross-functional teams, coordinating with hospital leadership, and driving measurable branding initiatives across the region. The position offers hybrid work with office presence about one day per week, and entails leading campaigns to

Qualifications

• Bachelor’s degree in Marketing or Business required.
• Master’s degree preferred.
• 8+ years of progressive, results-driven marketing leadership within a complex hospital system, academic medical center, or healthcare enterprise.
• Demonstrated experience building, coaching, and managing cross-functional teams and external agency partners in matrixed environments.
• Proven ability to partner with and influence partners, hospital administrators, physician leaders, and C-suite executives, translating clinical strategies into marketing roadmaps.
• Expertise across both B2B provider referral marketing and direct-to-consumer

Responsibilities

• Develop a multi-year strategic roadmap to support key system initiatives.
• Conduct market research to understand industry dynamics and define strategies for system growth.
• Manage key projects across departments and lead critical partnerships.
• Lead marketing for priority service lines and expand UCM’s brand across the region.
• Drive alignment across internal and external stakeholders and execute targeted marketing campaigns.
• Ensure successful execution of strategic initiatives and enhance brand positioning.

Skills

Marketing leadership

Cross-functional teams

Agency partnerships

Strategic marketing

B2B marketing

Direct-to-consumer

Education

Bachelor’s degree in Marketing or Business

Master’s degree

Job description

Job Description
Join a world-class academic healthcare system,

Job Description
Join a world-class academic healthcare system, UChicago Medicine, as our next Director, System & Clinical Service Marketing. We are seeking a progressive visionary with a high degree of professional energy and a proven track record.This role requires a dynamic leader with a passion for system marketing, clinical service line marketing, a strategic mindset, and the ability to execute high-impact initiatives that drive measurable results.
The successful candidate will develop a multi-year strategic roadmap to support key system initiatives in alignment with organizational goals. This role will conduct market research to understand industry dynamics, define strategies for system growth, and manage key projects across departments. This role will lead critical partnerships that expand access and grow the UCM brand across the region. This role wile will also lead marketing for some of UCM’s priority service lines.
Reporting to the Executive Director, Growth and System Marketing, you will drive alignment across internal and external stakeholders, overseeing cross-functional initiatives, and executing targeted marketing campaigns to support business objectives. The Director will collaborate with key partners to expand system influence, enhance brand positioning, and ensure the successful execution of strategic initiatives.
This is a flexible role based in Chicago, with the expectation that you will come to the office 1 day per week and attend in-person meetings as needed.
Who You Are

• Bachelor’s degree in Marketing or Business required.Master’s degree preferred.
• 8+ years of progressive, results-driven marketing leadership within a complex hospital system, academic medical center, or healthcare enterprise.
• Demonstrated experience building, coaching, and managing cross-functional teams and external agency partners in matrixed environments .
• Proven ability to partner with and influence partners, hospital administrators, physician leaders, and C-suite executives, successfully translating clinical strategies into marketing roadmaps.
• Expertise across both B2B provider referral marketing and direct-to-consumer