Director of Programmatic Partnerships - NYC (Publicis)

Atmosphere TV; New York (NY); On-site; USD 140,000 - 180,000; Full time

Job summary

Atmosphere TV, a leading streaming TV platform for businesses, is seeking a Director of Programmatic Partnerships in New York City. The role focuses on selling programmatic access for TV, CTV, and DOOH across our network of 60,000+ venues in the US.

You will build and grow relationships with Publicis Groupe and its agencies, PMX, and Epsilon, while collaborating with Atmosphere’s NYC sales teams to align strategy and deal flow. A data-driven, senior-level leader is required.

Qualifications

• 8+ years of experience in programmatic sales or strategy at a premium ad-tech publisher, DSP, SSP, or agency.
• Established relationships within Publicis Groupe and working knowledge of its programmatic buying structure.
• Proven track record of earning, retaining, and growing revenue across various inventory formats.
• Strong understanding of SSPs, DSPs, and the broader programmatic ecosystem.
• Excellent verbal, written, presentation, and communication skills.

Responsibilities

• Execute strategic programmatic sales plans to achieve revenue targets.
• Own Atmosphere’s programmatic relationship with Publicis Groupe across US agencies and PMX/Epsilon.
• Develop multi-level relationships to drive brand-level adoption of Atmosphere inventory.
• Collaborate with internal teams to ensure seamless campaign execution and delivery.
• Prepare and deliver compelling presentations and proposals to clients and stakeholders.
• Manage a large book of business across a variety of clients and agency accounts.
• Utilize data-driven analysis to optimize campaigns across inventory formats and devices.
• Drive revenue growth through PMP and PG deals.

Skills

Programmatic sales

Strategy development

Salesforce

Excel

PowerPoint

Analytical thinking

Communication skills

Relationship building

Tools

Salesforce

Excel

PowerPoint

Job description

Director of Programmatic Partnerships - NYC (Publicis)

Atmosphere TV New York, New York, United States

About this position

About Atmosphere TV

Atmosphere is the leading streaming TV platform built specifically for businesses. Unlike ad networks or signage companies, Atmosphere is the only true TV company whose first priority is to entertain television audiences outside of the home. Our content is designed to be fun, engaging, and worth watching, transforming waiting rooms, gyms, bars, and restaurants into better experiences for customers and better businesses for owners.

We are the first and only company to think about both the business owner and their customers when creating TV content. With 55,000+ venues and a global audience of over 150 million monthly viewers, Atmosphere is redefining what TV means outside the living room.

About the role

Atmosphere is looking for a Director of Programmatic Partnerships to join our National Ad Sales team in its New York office. This position will focus on selling programmatic access targeting TV, CTV & DOOH advertising opportunities across our network of 60,000+ venues across the US.

We are adding to our Programmatic team with a new role in the New York market. You are someone with a proven track record and understanding of the programmatic media landscape, a self-starter who effectively builds relationships through in person & virtual meetings, phone calls, and industry events.

This position will be based in NYC and will report to the Sr. Director of Programmatic Partnerships.

What you'll do

• Execute strategic programmatic sales plans to achieve and exceed revenue targets.
• Own Atmosphere’s programmatic relationship with Publicis Groupe in the US, serving as the primary point of contact across Publicis Media agencies (including Starcom, Zenith, and Spark Foundry), Publicis Media Exchange (PMX), and Epsilon.
• Build and execute a holding-company-level strategy to grow Atmosphere’s share of Publicis programmatic spend through PMP, PG, and preferred-partner deal structures.
• Develop multi-level relationships across Publicis investment, activation, and client-facing teams to drive brand-level adoption of Atmosphere inventory.
• Work in lockstep with Atmosphere’s New York-based Publicis direct sales team to align on account strategy, client priorities, and deal pipeline, ensuring a unified approach across direct and programmatic buying.
• Manage and grow existing programmatic partnerships while identifying and cultivating new opportunities.
• Utilize a data-driven approach to analyze performance, identify trends, and optimize campaigns across various inventory ad formats, devices, and screens.
• Drive revenue growth through Private Marketplace (PMP) and Programmatic Guaranteed (PG) deals.
• Provide expert consultation to clients and agencies on programmatic strategies and best practices.
• Collaborate with internal teams (ad operations, product, marketing) to ensure seamless campaign execution and delivery.
• Prepare and deliver compelling presentations and proposals to clients and stakeholders.
• Maintain a strong understanding of the evolving programmatic landscape, including CTV, Linear, and Digital advertising.
• Manage a large book of business across a variety of clients and agency accounts.
• Independently lead projects from conception to completion, ensuring timely and successful outcomes.
• Utilize Salesforce, Excel, and PowerPoint to manage accounts, analyze data, and create presentations.
• Effectively communicate technical concepts to both technical and non-technical audiences.

Qualifications

• 8+ years of experience in programmatic sales or strategy at a premium ad-tech publisher, DSP, SSP, or agency.
• Strongly preferred: Established relationships within Publicis Groupe (Publicis Media agencies, Publicis Media Exchange, and/or Epsilon) and a working knowledge of its programmatic buying structure and processes.
• Proven track record of earning, retaining, and growing revenue across various inventory ad formats, devices, and screens, as well as buying models (PMP, PG).
• Strong understanding of SSPs, DSPs, and the broader programmatic ecosystem.
• Exceptional verbal, written, presentation, and communication skills.
• Highly analytical, strategic thinker, and problem solver with strong attention to detail.
• Ability to take a data-driven and consultative approach to maximizing revenue.
• Excellent interpersonal and organizational skills.
• High degree of drive and self-motivation.
• Self-starter, comfortable working in a fast-paced, growing environment.
• Pragmatic and able to balance short and long-term needs.
• Team player with the ability to communicate and translate technical concepts clearly and concisely.
• Comfortable supporting a large book of business across a wide variety of clients and agency accounts.
• Ability to thrive in a team-oriented startup environment.
• Ability to work independently with internal and external teams to make decisions and maintain forward momentum.
• Familiarity with Salesforce, Excel, and PowerPoint.
• Strong understanding of Programmatic and its role across CTV, Linear and Digital advertising.
• Analytical and process-oriented.
• Competitive base + commission structure
• Company Equity
• Company 401(k) with employer matching
• Competitive insurance plans
• Flexible Time Off Policy

Compensation & Benefits

• Competitive base + commission structure
• Company Equity
• Company 401(k) with employer matching
• Competitive insurance plans
• Flexible Time Off Policy

The base salary range for this position is $140,000 - $180,000 + Commission. Actual salaries will vary and will be based on various factors, such as skills, experience, and qualification for the role.

Pay range for this role: 140,000 - 180,000 USD per year (NYC)