Director of Product Marketing: Lead Strategic Product Line

Lattice; San Jose (CA); On-site; USD 228,943 - 279,820; Full time

Job summary

Lattice Semiconductor is seeking a Director of Product Marketing in San Jose to own the product marketing strategy and go-to-market plan for a flagship product line. Translate complex technical capability into clear customer value and align engineering, sales, and executive leadership around a shared plan.

You will shape messaging, pricing, and the roadmap, serve as the external spokesperson, mentor the marketing team, and partner with customers and partners to drive growth and market presence.

Qualifications

• Experience in B2B tech product marketing.

Responsibilities

• Own the product marketing strategy and go-to-market plan for the flagship product line.
• Define messaging, value proposition, and differentiated narrative across channels.
• Set and own pricing strategy and coordinate with pricing teams.
• Serve as the senior spokesperson to the executive team and cross-functional partners.
• Mentor the extended product marketing team and represent the product line at industry events.

Job description

Lattice Semiconductor is seeking a Director of Product Marketing in San Jose to own the product marketing strategy and go-to-market plan for a flagship product line. Translate complex technical capability into clear customer value and align engineering, sales, and executive leadership around a shared plan.

You will shape messaging, pricing, and the roadmap, serve as the external spokesperson, mentor the marketing team, and partner with customers and partners to drive growth and market presence.