Dir, Product Marketing

Lattice Semiconductor; San Jose (CA); On-site; USD 216,000 - 293,000; Full time

Job summary

Lattice Semiconductor seeks a Director of Product Marketing to lead strategy and go-to-market for a flagship product line. This role partners with engineering, sales, and leadership to translate complex tech into clear customer value and drive profitable growth.

As part of the Marketing organization, you will own the product line vision, messaging, pricing, and cross-functional execution, guiding a high-impact, international team toward sustained success.

Responsibilities

• Own the product marketing strategy and go-to-market plan for the product line, defining objectives and metrics.
• Define the technical and business requirements to bring new products to market fully and competitively.
• Establish messaging and value propositions across channels for the product line and families.
• Set and own the pricing strategy in collaboration with pricing to optimize competitiveness and margin.
• Serve as senior spokesperson to the executive team, reporting on performance and strategic direction.
• Partner with sales, customers, and engineering to balance customer needs with business priorities.
• Champion voice of the customer to translate feedback into a forward-looking roadmap.
• Represent the product line externally to customers, partners, and industry analysts.
• Provide strategic leadership and mentorship to the extended product marketing team.

Job description

Lattice Overview

Lattice Overview There is energy here…energy you can feel crackling at any of our international locations. It’s an energy generated by enthusiasm for our work, for our teams, for our results, and for our customers. Lattice is a worldwide community of engineers, designers, and manufacturing operations specialists in partnership with world-class sales, marketing, and support teams, who are developing programmable logic solutions that are changing the industry. Our focus is on R&D, product innovation, and customer service, and to that focus, we bring total commitment and a keenly sharp competitive personality. Energy feeds on energy. If you flourish in a fast paced, results-oriented environment, if you want to achieve individual success within a “team first” organization, and if you believe you can contribute and succeed in a demanding yet collegial atmosphere, then Lattice may well be just what you’re looking for.

Job Description

The Director of Product Marketing to lead the strategy and go-tomarket execution for one of our most strategic product lines. As part of the Marketing organization, this leader will own the product line vision and positioning, translate deep technical capability into clear customer value, and serve as the senior cross-functional voice that aligns engineering, sales, and executive leadership around a shared plan. This is a high-impact opportunity for an experienced product marketing leader to shape how a flagship Lattice product line competes and wins, to inspire multidisciplinary teams, and to build the customer relationships and market presence that drive sustained, profitable growth.

Key Accountabilities

• Own the product marketing strategy and go-to-market plan for the product line, defining the objectives, positioning, and metrics that measure success.
• Define the technical and business requirements that ensure new products reach the market complete and competitive, and direct execution across the multifunctional product development team.
• Establish the messaging and value proposition for the product line and its product families, ensuring a clear, differentiated, and consistent narrative across all customer-facing channels.
• Set and own the pricing strategy for the product line, partnering with the pricing team to monitor and adjust pricing for competitiveness and margin.
• Serve as the senior product line spokesperson to the executive team, reporting on performance, market dynamics, and strategic direction, and helping to shape investment and roadmap decisions.
• Partner with sales, customers, and engineering to assess and recommend the course of action on strategic sales and customer requests, balancing customer needs with business priorities.
• Champion the voice of the customer and the field, translating customer and sales feedback into a prioritized, forward-looking product roadmap.
• Represent the product line externally as a thought leader with key customers, partners, and industry analysts, and at industry events.
• Provide strategic leadership and mentorship across the extended product marketing team, fostering a collaborative and inclusive culture.

Pay & Benefits

Consistent with Lattice Semiconductor values and applicable law, we provide the following information to promote pay transparency and equity. We have a market-based pay structure which varies by location. Please note that the base pay range is a guideline, and our compensation range reflects the cost of labor in the U.S. geographic market based on the location of the role. Pay within these ranges varies and depends on job-related knowledge, skills, and relevant work experience. For candidates who receive and offer, the starting salary will vary based on various factors including, but not limited to, such qualifications as, skill level, competencies, and work location. The range provided may represent a candidate range and may not reflect the full range for an individual tenured employee. Base Pay Range 254382.04. In addition to base pay, this role may be eligible for variable/ incentive compensation and/ or equity. In addition, this role is eligible for a comprehensive, competitive benefits package which may include healthcare and retirement plans, paid time off, and more!

Additional Information

This position requires a successful background and reference checks and satisfactory proof of your right to work in the United States. Lattice recognizes that employees are its greatest asset and the driving force behind success in a highly competitive, global industry. Lattice continually strives to provide a comprehensive compensation and benefits program to attract, retain, motivate, reward and celebrate the highest caliber employees in the industry.

Lattice recognizes...

Lattice is an international, service-driven developer of innovative low cost, low power programmable design solutions. Our global workforce, some 1,000 strong, shares a total commitment to customer success and an unbending will to win. For more information about how our FPGA, CPLD and programmable power management devices help our customers unlock their innovation, visit www.latticesemi.com. You can also follow us via Twitter, Facebook, or RSS.

At Lattice, we value the diversity

At Lattice, we value the diversity of individuals, ideas, perspectives, insights and values, and what they bring to the workplace.

As an E-Verify employer

As an E-Verify employer, we use this system to confirm the employment eligibility of all new hires in accordance with federal law. All applicants will be required to complete a Form I-9, Employment Eligibility Verification, upon hire. We do not use E-Verify to pre-screen job candidates and will comply with all E-Verify regulations.

Our core values aren’t just something we look for in candidates – they’re something we actively cultivate and live by every day.

GROWTH We foster a culture where everyone strives for continuous learning and development. We challenge ourselves to boldly deliver exceptional growth and value for customers and shareholders.

RELIABILITY

Our customers trust us to deliver, and we take that responsibility seriously. By committing ourselves to dependable supply, support, and solutions, we build strong collaboration that lasts and thrives.

EXECUTION

Innovation turns great ideas into results. Together, we create differentiated products and solutions through disciplined planning, decisiveness, and timely delivery with uncompromising quality.

ACCOUNTABILITY

We own our actions and outcomes: holding ourselves to the highest standards, agilely adapting to change, delivering on our commitments, and empowering each other to drive our success.

TRANSPARENCY

Openness builds trust. We lead with integrity and candor, facing hard facts and embracing tough conversations with clear communication, decisive action, and open honesty at every level.

Lattice is strengthening its leadership

Lattice is strengthening is leadership in compute, communications, industrial, and embedded markets – underscored by multiple award wins that recognize its innovation, leadership, workplace culture, and collaboration-driven solutions.

Lattice Semiconductor (NASDAQ: LSCC)

Lattice Semiconductor (NASDAQ: LSCC) is the low power programmable leader. For over 40 years, Lattice has driven innovation in the semiconductor industry. Our compact, power-efficient field programmable gate arrays (FPGAs) are essential to building a secure, intelligent, and connected world. Lattice is the #1 supplier of small FPGAs worldwide, with the largest installed base in the industry. Our solutions are trusted by over 11,000 customers globally, spanning the compute, communications, industrial, and embedded markets. Founded in 1983 in Oregon’s Silicon Forest, Lattice has grown into a global leader with a passionate team dedicated to pushing the boundaries of programmable logic and fostering a culture of innovation. Headquartered in Portland, Oregon with major operations in San Jose, California, Shanghai, China, and Manilla, Philippines.