Director of Product Marketing (DXA Software)

Peskind Executive Search, Inc.; United States; Remote; USD 170,000 - 250,000; Full time

Job summary

Peskind Executive Search is conducting a confidential search on behalf of a rapidly growing, venture-backed enterprise SaaS company transforming digital customer experiences. This is a high-visibility leadership role reporting to the VP of Marketing and partnering with Product, Sales, and Customer Success.

The Director of Product Marketing will own positioning, messaging, go-to-market for the platform, run competitive intelligence, buyer personas, product content, and launches, while

Qualifications

• 7+ years of Product Marketing experience within enterprise B2B SaaS.
• Strong experience owning positioning, messaging, launches, competitive strategy, and go-to-market execution.
• Ability to understand highly technical software platforms and communicate clear business value.
• Experience supporting enterprise sales organizations and complex buying cycles.
• Excellent storytelling, writing, and presentation skills.
• Comfortable working independently while partnering across Product, Marketing, Sales, and Customer Success.
• Experience in Digital Experience Platforms, Product Analytics, Customer Journey Analytics, Experience Intelligence, Digital Analytics, Fraud & Risk, Compliance, or Enterprise Software for regulated industries (preferred).

Responsibilities

• Develop differentiated product positioning and messaging across the platform and solution portfolio.
• Translate complex technical capabilities into compelling business value for executive and technical buyers.
• Drive product go-to-market strategy for new solutions, features, and strategic initiatives.
• Create product plays, use-case messaging, buyer personas, and industry-specific narratives.
• Lead competitive intelligence efforts and develop battle cards, market insights, and differentiation strategies.
• Partner with Product Management to bring roadmap initiatives to market.
• Own product launch planning and cross-functional execution.
• Develop sales enablement materials including presentations, solution briefs, product collateral, and competitive content.
• Support strategic marketing campaigns, ABM initiatives, customer expansion programs, and executive messaging.

Skills

Strategic thinking

Leadership

Go-to-market strategy

Messaging

Competitive intelligence

Storytelling / presentation

Cross-functional collaboration

Job description

Director of Product Marketing (DXA Software)

Peskind Executive Search is conducting a confidential search on behalf of a rapidly growing, venture-backed enterprise SaaS company that is transforming how global organizations optimize digital customer experiences.

Our client serves many of the world's largest enterprises across highly regulated industries including financial services, insurance, retail, travel, and other complex digital environments. Their AI-driven platform helps organizations better understand customer behavior, improve digital experiences, reduce risk, and increase business performance.

This is a highly visible leadership opportunity reporting directly to the VP of Marketing and partnering closely with Product Management, Sales, Customer Success, Revenue Marketing, Enablement, and executive leadership.

Position Overview

We are seeking a strategic, hands-on Director of Product Marketing to build and execute product marketing strategy across a sophisticated enterprise SaaS platform.

The ideal candidate is equally comfortable discussing technical product capabilities with engineering teams as they are developing compelling messaging for executive buyers. This leader will own positioning, messaging, competitive intelligence, product launches, buyer personas, product content, and go-to-market strategy.

This role is ideal for someone who thrives in a fast-paced, high-growth environment where speed, ownership, and commercial impact are highly valued.

Key Responsibilities

• Develop differentiated product positioning and messaging across the company's platform and solution portfolio.

• Translate complex technical capabilities into compelling business value for executive and technical buyers.

• Drive product go-to-market strategy for new solutions, features, and strategic initiatives.

• Create product plays, use-case messaging, buyer personas, and industry-specific narratives.

• Lead competitive intelligence efforts and develop battle cards, market insights, and differentiation strategies.

• Partner closely with Product Management to bring roadmap initiatives to market.

• Own product launch planning and cross-functional execution.

• Develop sales enablement materials including presentations, solution briefs, product collateral, and competitive content.

• Support strategic marketing campaigns, ABM initiatives, customer expansion programs, and executive messaging.

Ideal Background

• 7+ years of Product Marketing experience within enterprise B2B SaaS.

• Strong experience owning positioning, messaging, launches, competitive strategy, and go-to-market execution.

• Ability to understand highly technical software platforms and communicate clear business value.

• Experience supporting enterprise sales organizations and complex buying cycles.

• Excellent storytelling, writing, and presentation skills.

• Comfortable working independently while partnering across Product, Marketing, Sales, and Customer Success.

• Experience within one or more of the following markets is highly preferred:

• Digital Experience Platforms

• Product Analytics

• Customer Journey Analytics

• Experience Intelligence

• Digital Analytics

• Fraud & Risk

• Compliance

• Enterprise Software serving Financial Services or other regulated industries

Why This Opportunity?

This is an opportunity to shape the product marketing function at a company with significant market momentum, blue-chip enterprise customers, and innovative technology.

The successful candidate will have the ability to influence company strategy, define market positioning, partner directly with executive leadership, and play a critical role in accelerating growth.

Location: Remote (U.S.)

Compensation: Competitive base salary, bonus, and equity package.

If you\'re interested in learning more, please contact Peskind Executive Search for a confidential discussion. Client details will be shared during the interview process.