Director of Product Marketing

Remote; San Francisco (CA); On-site; USD 140,000 - 210,000; Full time

Job summary

Voltus is a leading DER technology platform and virtual power plant operator, connecting distributed energy resources to electricity markets. The Director of Product Marketing will own product-market fit for the platform, sit near product, shape roadmap, and bring customer insight into decisions.

Initially an IC, with potential to build a small team as the function grows. You will own positioning, craft launch playbooks, and collaborate with sales to enable new products for a broad,

Qualifications

• Energy space experience required (B2B)
• Marketing to broad, non-technical buyers
• Proven track record in product positioning and launches
• Strong storytelling and simplified messaging
• Comfort using AI tools to boost output
• Currently IC with potential to build/lead a team
• Able to work across US time zones and travel for events

Responsibilities

• Embed with the product org to understand roadmap and voice of customer
• Own core product positioning and messaging
• Lead end-to-end launches for major features with a repeatable playbook
• Partner with sales to enable new products and positioning
• Translate complex product/market detail into clear stories
• Use AI tools to increase output and speed
• Build and lead a product marketing team as the function grows

Skills

Energy industry experience (B2B)

Product marketing for broad non-tech B

Product positioning and launch

Storytelling and messaging

AI-enabled productivity

IC with growth into leadership

Cross-timezone collaboration and event

Job description

Voltus is the leading DER technology platform and virtual power plant operator connecting distributed energy resources to electricity markets, delivering less expensive, more reliable, and more sustainable electricity. Our commercial and industrial customers and DER partners generate cash by allowing Voltus to maximize the value of their flexible load, distributed generation, energy storage, energy efficiency, and electric vehicle resources in these markets.

Position Description

Voltus is seeking a Director of Product Marketing to own product-market fit for our platform. You'll sit close to the product organization, help shape our roadmap, and bring customer and market insight directly into product decisions. You'll own positioning and lead features from idea through launch, focusing on major product launches rather than day-to-day campaign execution.

You'll start as an individual contributor with the opportunity to build and lead a small product marketing team as the function grows.

The ideal candidate has deep experience in the energy space, ideally B2B, and has marketed to a broad, non-technical buyer base similar to our commercial and industrial customers. You're comfortable getting into the details with product and engineering, and just as skilled at translating that complexity into language a broad, non-expert audience can understand. You use AI tools to extend your own output and move faster.

Responsibilities

• Own product-market fit: embed with the product organization, understand the roadmap, and represent the voice of the customer and market in product decisions

• Build and own core product positioning and messaging

• Build a repeatable launch playbook and lead launches for major product features, end to end

• Partner with sales to enable the team on new products and positioning

• Translate complex product and market detail into clear, compelling stories for a broad audience

• Use AI tools to increase your own output and move quickly

• Build and lead a small product marketing team as the function grows

Skills

• Experience in the energy space strongly preferred, B2B background required

• Experience marketing to a broad, non-technical buyer base similar to commercial and industrial customers

• Proven track record building product positioning, launch playbooks, and sales enablement

• Strong storytelling and positioning skills; able to simplify complexity for a non-expert audience

• Comfortable directing AI tools to increase personal output and productivity

• Ready to operate as an individual contributor now, with the ability to build and lead a team over time

• Comfortable working across US time zones and traveling for events, conferences, and sales meetings