Director of Product Marketing
9fin
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Resumo da oferta
9fin, a New York-based AI-powered debt markets platform, seeks a Director of Product Marketing. The role leads ten product squads’ launches, value proposition, and competitive intelligence, with three senior PMMs across NY and London. You will own cross-functional initiatives with product, sales, and marketing to drive adoption and pricing strategy.
The position is hybrid in New York, with substantial scope to influence strategy and external representation at conferences and client events.
Qualificações
- 10 to 15+ years of B2B SaaS product marketing experience.
- Experience leading or managing product marketers.
- Proven experience building go-to-market launch processes, not just executing them.
- Multi-product positioning experience across different buyer segments.
- Strong cross-functional partnership with product, sales, and marketing, with the credibility to influence senior stakeholders.
- Strong track record creating sales enablement that drives measurable outcomes.
- Strong copy skills, with proven ability to write and edit compelling messaging and product copy.
- Analytical mindset, comfortable using data and call intelligence to inform strategy.
- Meaningful experience using AI to change how a product marketing team works, increasing quality, speed, and leverage.
Responsabilidades
- Own the end-to-end launch process across ten product squads, from goal-setting, positioning, marketing launch, sales enablement, and post-launch measurement.
- Define and maintain 9fin’s value proposition, ICP and segment-level messaging, and consistent frameworks across channels.
- Build competitive intelligence, drawing on win/loss patterns, pipeline signals, and market movement, and equip sales with enablement they actually use (battle cards, first-call decks, demo narratives).
- Collaborate with our brand marketing team to build a credible AI narrative.
- Bring market evidence into roadmap and sequencing decisions as a member of the product leadership team.
- Be the senior product marketing voice for the US, working closely with product and go-to-market teams.
- Partner with demand generation, brand, content, and sales team on campaigns, pricing inputs, and customer adoption programmes.
- Contribute product marketing perspective to pricing and packaging, including for agent-based products.
- Represent 9fin externally at industry conferences, in trade press, and in front of large client audiences.
Conhecimentos
Descrição da oferta de emprego
We're redefining how debt markets are understood and acted on by credit teams across the globe. If your ambition matches ours, join us.
Debt markets are messy, fragmented and fast-moving. Take a breath and everything’s changed (again).
Our customers are making billion-dollar calls with incomplete information and very little time. That’s where we come in.
9fin is building the category-defining platform for debt markets: the place professionals go to see the market clearly, react faster and get work done.
Our ambition is simple: to become the number one platform for debt markets globally. Now we need your help to get there.
Values can be valuable, but they’re only as meaningful as the intent behind them.
That’s why our founders defined ours before a line of code was written or a single feature shipped. No platitudes or fluffy marketing copy, just a clear set of principles for how we work and how we show up for each other.
That was back in 2016. They’ve evolved as we’ve grown, but the thinking behind them hasn’t changed. They still shape everything we do at 9fin today.
We don’t just do the work, we own it – taking responsibility for outcomes, not just tasks. If something needs fixing, we step in early and make sure it gets sorted.
MOVE FAST, LEARN THINGS We get things done, test ideas quickly and learn as we go. Good beats perfect when you can keep improving and build on what you’ve learned.
CANDOUR We say what we think openly, directly and respectfully. It’s how we challenge ideas, improve the work and make better decisions together.
Play to win Ambition is part of our DNA. We aim high, take smart risks and expect a lot from ourselves. We care about doing work we’re proud of and pushing things forward.
Data-led We use evidence to guide decisions and change course when the data says we should. Opinions matter, but they need to be backed up and tested against what’s really happening.
Integrity Doing the right thing isn't always easy, but we do it anyway. We act with honesty, treat each other with respect, and remember that no customer or job matters more than family and health.
We may bring different skills to the table, but we all share common ways of thinking: curiosity, directness, comfort with complexity, and a bias towards getting things done.
We take messy, fragmented and unstructured market data and turn it into something decision-makers can actually use.
From data architecture to interface, our engineers, product and AI teams own the full experience – working closely with customers to understand how decisions really get made.
You bring the ambition. Here's what we put behind it.
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New York
Full time
Hybrid
Product Management
About 9fin
9fin is the AI platform powering global debt markets — the world’s largest asset class at over $145 trillion.
Debt markets are vast, global, and mission-critical, yet still run on fragmented data, PDFs, and manual workflows. 9fin replaces this broken infrastructure with a single platform that centralises proprietary credit data, deep analysis, and high-value workflows across global markets.
Today, 9fin powers teams at 300+ blue-chip institutions worldwide, including global banks, asset managers, private equity firms, law firms, and advisors. The business is scaling at exceptional speed, with rapid expansion in the US and best-in-class retention driven by deep workflow adoption.
We’re at a defining inflection point. With proven product-market fit and strong, global market pull, 9fin is accelerating toward becoming the category-defining platform for debt markets worldwide.
9fin is moving from a data and intelligence platform to a vertical AI company, delivering AI-powered workflows through contextual AI chat and autonomous agents built on top of our proprietary credit data. That shift changes what we sell, how we sell it, and the story we tell.
The Director of Product Marketing will lead positioning, competitive intelligence, and go‑to‑market launches across 9fin's product portfolio. You will lead a team of three senior product marketing managers (one in New York, two in London), with scope to add a fourth in 2027. This is a hands‑on leadership role based in New York, our fastest-growing market. You will set the strategic direction for the function while personally running some of the highest-impact launches.
Reports to: Chief Product Officer
Own the end-to-end launch process across ten product squads, from goal-setting, positioning, marketing launch, sales enablement, and post-launch measurement.
Define and maintain 9fin’s value proposition, ICP and segment-level messaging, and consistent frameworks across channels.
Build competitive intelligence, drawing on win/loss patterns, pipeline signals, and market movement, and equip sales with enablement they actually use (battle cards, first-call decks, demo narratives).
Collaborate with our brand marketing team to build a credible AI narrative.
Bring market evidence into roadmap and sequencing decisions as a member of the product leadership team.
Be the senior product marketing voice for the US, working closely with product and go-to-market teams.
Partner with demand generation, brand, content, and sales team on campaigns, pricing inputs, and customer adoption programmes.
Contribute product marketing perspective to pricing and packaging, including for agent-based products.
Represent 9fin externally at industry conferences, in trade press, and in front of large client audiences.
This role will be a great fit if you:
10 to 15+ years of B2B SaaS product marketing experience.
Experience leading or managing product marketers.
Proven experience building go-to-market launch processes, not just executing them.
Multi-product positioning experience across different buyer segments.
Strong cross-functional partnership with product, sales, and marketing, with the credibility to influence senior stakeholders.
Strong track record creating sales enablement that drives measurable outcomes.
Strong copy skills, with proven ability to write and edit compelling messaging and product copy.
Analytical mindset, comfortable using data and call intelligence to inform strategy.
Meaningful experience using AI to change how a product marketing team works, increasing quality, speed, and leverage.
Experience in financial data, capital markets, or fintech.
Experience marketing genAI or agentic products.
New York, NY, United States. Full-time. Hybrid policy below.
Most of the company, including your manager and two of your three team members, is based in London. We expect meaningful overlap with European hours and periodic travel to London.
We’re a scaling start up and we enjoy sharing our success, when the company succeeds, we always reinvest that in our people. We also offer huge amounts of responsibility, an abundance of opportunity for growth and a platform to truly excel.
- Equity options
- 401(k) (9fin pay 3%, employee contributions are uncapped)
- Private Health Insurance, with Dental and Vision
- Paid sick leave
- Disability Insurance (New York)
- 25 vacation days per year
- Local public holidays (with the ability to exchange them for alternative days)
- Work abroad for up to 3 months a year
- 1 month paid sabbatical after 5 years of service
- Enhanced parental leave & flexible working arrangements available
- Professional learning and development budget
- AI experimentation budget of $1,000 per employee to trial AI tools
- Bi-annual team socials
- Summer and Winter company social events
9fin is a hybrid company, and the office is a regular part of how we work. From January 2027, all employees will work from their designated 9fin office on Tuesdays and Wednesdays. Some teams may be asked to be in the office more often, where the nature of their work calls for it. For the rest of the week, you may work from wherever works best for you and your team. Your Talent Partner will share hybrid working details for this role.
At 9fin we are dedicated to building and promoting a fair and inclusive workplace where everyone can reach their full potential and truly belong. We recognize that building diverse teams enables a more creative and productive environment. If you’re excited about this role but your experience doesn’t perfectly align with the job description, we encourage you to apply anyway. You might just be who we’re looking for — either for this role, or perhaps another.
Compensation Range: $225K - $295K
Our culture blog goes deeper, or swipe below to hear what the team actually thinks.
“At 9fin I'm surrounded by incredibly talented, kind and intelligent people. On top of that, the working environment is built on trust, so I feel like I can make decisions autonomously, experiment freely, and actually enjoy the work I do.”
“9fin is a great place to be a working parent. Everyone is very understanding when it comes to the surprises and unexpected challenges of parenting, like when I have to take my son to the doctor or attend a school event.”
US Managing Editor
“Being trusted to work flexibly — attend my kids assemblies, work from home, manage my own time — is life-changing for me and my family.
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