Director of Paid Media & Growth

Edible Brands, LLC; Atlanta (GA); Sur place; USD 150 000 - 210 000; Plein temps

Résumé du poste

Edible Brands, LLC in Sandy Springs, GA is seeking a Director of Paid Media to shape how millions discover Edible Brands online. You will lead strategy, investment, and performance across paid media to drive awareness, engagement, and revenue, balancing big-picture planning with hands-on optimization.

You will manage significant budgets, partner with creative, analytics, and marketing teams, and mentor a team of paid media professionals, building strong relationships with agencies and platforms

Qualifications

• 7-10+ years of paid media and digital advertising experience.
• Experience with Marketing Mix Modeling (MMM) and cross-channel measurement.
• Strong analytical and financial acumen with large media budgets.
• Proven leadership of high-performing teams and agency/vendor management.

Responsabilités

• Lead development and execution of integrated paid media strategies across display, paid social, video, programmatic, and other channels.
• Own paid media budgets and investment strategy to maximize ROI and support brand and revenue objectives.
• Partner with Search and Lifecycle Marketing teams to align strategies and communicate paid media impact.
• Collaborate with Marketing, eComm, and Analytics to define objectives and optimize messaging.
• Use audience data and market trends to strengthen targeting and campaign effectiveness.
• Monitor performance and translate data into actionable optimizations.
• Establish KPIs and report results to executive leadership.
• Build relationships with media agencies, platforms, and vendors.
• Stay ahead of emerging channels and opportunities for growth.
• Lead, mentor, and develop paid media professionals.

Connaissances

Paid media leadership

Multi-channel campaigns

Data analysis

MMM experience

ROI optimization

Formation

Bachelor's degree in Marketing/Advertising

Outils

Google Ads

Meta/Facebook Ads

LinkedIn Ads

Programmatic

Adobe Analytics

Description du poste

Edible Brands, LLC in Sandy Springs, GA is seeking a Director of Paid Media to shape how millions discover Edible Brands online. You will lead strategy, investment, and performance across paid media to drive awareness, engagement, and revenue, balancing big-picture planning with hands-on optimization.

You will manage significant budgets, partner with creative, analytics, and marketing teams, and mentor a team of paid media professionals, building strong relationships with agencies and platforms