Director of Organic Growth & AI-Driven SEO

Gaddr; United States; On-site; USD 154,000 - 193,000; Full time

Benefits offered by this job

Medical, dental & vision

401(k) with company match

Employee Stock Purchase Plan

Unlimited flex time off

Paid holidays

Volunteer day

Home office stipend

Tuition reimbursement

Job summary

Cars.com is transforming its organic acquisition leadership. We are seeking a Director of Organic Acquisition to drive SEO strategy, harness AI/LLM insights, and lead a small team across Cars.com and related sites. You will partner with Product, Engineering, Editorial, and Analytics to shape a consumer-centric, data-driven program that accelerates growth.

You will report to the Sr. Director of Brand and Content and influence across B2C and B2B sites, while aligning paid and organic efforts for

Qualifications

• 10+ years in SEO with 5+ years managing people.
• Deep expertise in SEO strategy, technical and content SEO.
• Understanding of how LLMs parse content and affect SEO.
• Experience with sites >2M monthly organic visits is a plus.
• Media company experience is a plus.
• Proven track record of organic growth through innovation and cross-functional influence.

Responsibilities

• Lead organic acquisition strategy including technical, content, and LLM optimization.
• Collaborate with Product, Engineering, and UX on roadmaps and execution.
• Audit competitors, site health, and organic performance with tools.
• Identify content opportunities aligned with consumer intent and business goals.
• Build frameworks for content testing (modular SEO, FAQ schemas).
• Champion AI/LLM search trends and act as SEO SME company-wide.
• Own SEO analytics, vendors, tooling, and reporting on key metrics.
• Lead a two-person SEO team and align with paid media for full-funnel success.
• Advise on B2B/investor sites and dealer SEO services partnerships.
• Educate stakeholders on SEO’s role in long-term growth and brand health.
• Foster a culture of innovation, accountability, and continuous improvement.

Skills

SEO strategy

Technical SEO

Content SEO

People management

Cross-functional collaboration

Analytics & reporting

LLM / AI-enabled search

Stakeholder education

Roadmap alignment

Tools

Google Search Console

GA4

SEMrush

Ahrefs

Screaming Frog

Lumar

Job description

Cars.com is transforming its organic acquisition leadership. We are seeking a Director of Organic Acquisition to drive SEO strategy, harness AI/LLM insights, and lead a small team across Cars.com and related sites. You will partner with Product, Engineering, Editorial, and Analytics to shape a consumer-centric, data-driven program that accelerates growth.

You will report to the Sr. Director of Brand and Content and influence across B2C and B2B sites, while aligning paid and organic efforts for