Director of Offline Marketing & Content

Beretta USA Corp.; Accokeek (MD); On-site; USD 150,000 - 210,000; Full time

Job summary

Beretta USA Corp. in Accokeek, Maryland, is seeking a Director of Marketing and Content to lead traditional marketing and content initiatives, building the brand through offline programs and cohesive storytelling that drives growth.

You will manage a team, budgets, and external partners while developing integrated GTM plans and ensuring brand consistency across Beretta, Sako, Tikka and Manurhin.

Qualifications

• 10+ years of progressive experience in marketing, with leadership in branding, influencer marketing and content production.
• BA or BS in Marketing, Business Administration, Communications, or related field.

Responsibilities

• Lead, develop and implement integrated brand, segment and product marketing and GTM plans aligned with business objectives.
• Manage directly earned and paid media, influencer marketing, content, print advertising, out of home, tradeshow and events.
• Partner with Digital Marketing, Trade Marketing and Partnership functions in strategy and execution of integrated marketing plans.
• Define and execute the company tradeshow and events plan, including major shows like Shot Show, NRA, etc.

Skills

Exceptional communication

Interpersonal skills

Time & project management

Goal-oriented

Team-oriented

High energy

Entrepreneurial spirit

Education

BA or BS in Marketing/Business/Communications

Job description

Beretta USA Corp. in Accokeek, Maryland, is seeking a Director of Marketing and Content to lead traditional marketing and content initiatives, building the brand through offline programs and cohesive storytelling that drives growth.

You will manage a team, budgets, and external partners while developing integrated GTM plans and ensuring brand consistency across Beretta, Sako, Tikka and Manurhin.