Director of National Accounts

Wow Bao; Chicago (IL); On-site; USD 120,000 - 170,000; Full time

Benefits offered by this job

Health Insurance (medical, dental, vision)

401(k) Retirement Plan

Voluntary life insurance

Paid Time Off

Employee Discount Programs

Job summary

A growing food company is seeking a Director National Accounts based in Chicago. This leadership position involves driving sales growth, managing key account relationships, and leveraging data to enhance business strategies. The ideal candidate will bring 5-10 years of experience in CPG sales, particularly within the food sector. The role offers a salary range of $120K to $170K and a comprehensive benefits package including health insurance and retirement plans.

Qualifications

• 5–10+ years of experience in CPG sales within the food category.
• Proven track record managing key accounts and broker partnerships.
• Strong background in executing business growth strategies.

Responsibilities

• Grow retail business across key customers.
• Build relationships with retail buyers and broker teams.
• Drive national and regional account success.

Skills

Customer management

Category planning

Communication skills

Organization

Presentation skills

Entrepreneurial mindset

Tools

SPINS

Salesforce

Excel

PowerPoint

Job description

Wow Bao is seeking a dedicated and passionate Director National Accounts to build strategic partnerships, own regional and national account relationships, and help us scale exponentially!

As a key leader on the sales team, you’ll work across functions to drive growth, bring category and business planning expertise, and cultivate deep relationships with retail buyers and broker planning. This role reports to our Vice President of Strategic Sales and on‑site five days a week in our Chicago office.

About Wow Bao

At Wow Bao, we believe that life is too short for uninspired food. We’re here to transform the Asian Street Food experience—from everyday to extraordinary and inventive. Wow Bao is the fastest growing Frozen Asian Snack brand in the United States, growing retail sales over 370% in 2024. Through strategic relationships with retail partners, Wow Bao is now available in over 15,000 grocery stores nationwide. Wow Bao has a long history of manufacturing restaurant‑quality food, starting in 2003 when the first Wow Bao restaurant location opened. Today, our omni‑channel brand operates several Chicago restaurants, airports, virtual kitchens, and universities. Wow Bao is poised for continued growth within all its verticals, including the corporate setting. Wow Bao is the only brand to be recognized three times by Fast Casual magazine as a Top 100 Movers & Shaker—ranked no. 1 in 2019 and 2022 and no. 4 in 2023.

We Foster a Culture of Caring

At Wow Bao, every team member leads from a place of care. Whether it’s our guests or employees, we put people first. We strive to inspire, motivate, and appreciate one another every day. We live by the golden rule and treat everyone with kindness, empathy, respect, and a healthy dose of humor. We take our work, not ourselves, seriously.

Responsibilities (Other duties will be assigned as needed)

• Grow our retail business, leading all selling activities across key customers
• Build strong relationships with retail buyers and broker teams at all levels to understand customer needs and market dynamics
• Drive national and regional account success, pursuing revenue and market share growth through effective category management and planning
• Lead business planning and strategy for assigned customers, including forecasting, promotional planning, and shelving objectives
• Achieve goals around distribution gains, new item authorizations, and share growth
• Partner cross‑functionally with internal teams to ensure alignment on customer execution and strategy
• Analyze performance using SPINS and other syndicated data sources to inform decision‑making and report to leadership
• Support item setup, documentation, and tracking through Salesforce and other internal tools
• Represent company at food shows, trade events, and off‑site meetings

Basic Requirements

• 5‑10+ years of experience in CPG sales within the food category; proven track record managing key accounts and broker partnerships
• Strong background in customer management, category planning, and executing business growth strategies
• Entrepreneurial mindset and passion for working in a nimble, high‑growth environment where you can see the direct impact of your work
• Experience working with syndicated data tools like SPINS, IRI, or Nielsen to drive insights and business planning
• Excellent communication, organization, and presentation skills
• Proficiency in Excel and PowerPoint; experience with Salesforce or similar CRM tools a plus

Annual salary range for this position $120K to $170K

Benefits

• Health Insurance (medical, dental, vision)
• 401(k) Retirement Plan
• Voluntary life insurance
• Voluntary disability insurance
• Paid Time Off
• Paid Sick Leave
• Restaurant discounts
• Employee Discount Programs with Perkspot and Working Advantage
• We foster a culture of CARE

Wow Bao is an Equal Opportunity Employer