Director of Media & Campaign Strategy

ADP, Inc.; Plano (TX); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Dental & Vision Insurance

PTO 20 days

Holidays 12 days

401K with match

STD & LTD insurance

Life Insurance

AD&D Insurance

FSA

HSA

EAP

Job summary

62ABOVE in Plano, TX is seeking a Director of Media to lead our growing media team and drive performance across clients. This is a hands-on role where you will manage the media strategy, planning, and buying while balancing leadership responsibilities and client duties.

You will develop integrated go-to-market plans, train staff on digital media, and help shape agency best practices. A track record of managing complex campaigns and strong analytics is essential for success in this fast-paced

Qualifications

• Ten+ years of traditional and digital media experience across multiple platforms.
• Proven history leading media plans and buys across diverse clients.
• Strong written, oral communication and presentation skills.
• Experience with leading accounts and contributing to new business wins.

Responsibilities

• Lead all media planning and buying processes across the agency.
• Lead a team of five+ employees on media strategy and buying best practices.
• Work with other media and account leads to create integrated go-to-market strategies.
• Primary day-to-day media lead on multiple clients, presenting media plans and executing once approved.
• Assist in standing up dashboards in reporting platform.
• Identify and implement new opportunities for improving client KPI’s.
• Oversee media accounting processes (budget management, insertion orders, billing reconciliation).
• Participate in new business efforts by driving and presenting media strategies and reporting practices.
• Contribute to agency POVs with media research and staff training on evolving digital media acumen.

Skills

Media leadership

Team management

Client management

Campaign optimization

Communication skills

Tools

Facebook Ads Manager

Google Tag Manager

Google Analytics

Microsoft Word

Excel

Keynote

Flashtalking

Job description

62ABOVE in Plano, TX is seeking a Director of Media to lead our growing media team and drive performance across clients. This is a hands-on role where you will manage the media strategy, planning, and buying while balancing leadership responsibilities and client duties.

You will develop integrated go-to-market plans, train staff on digital media, and help shape agency best practices. A track record of managing complex campaigns and strong analytics is essential for success in this fast-paced