Director of Marketing & Communications, Healthcare Platform

WellHive Holdings, LLC; United States; On-site; USD 140,000 - 190,000; Full time

Job summary

WellHive Holdings, LLC seeks a Director of Marketing & Communications to build and lead the function within Business Operations & Strategy. The role reports to the EVP and owns strategy and execution to drive national adoption and expansion of the WellHive scheduling platform across current and future healthcare clients.

The position blends strategic judgment with strong writing and campaign execution, turning validated data and customer experiences into clear, credible stories for diverse

Qualifications

• 7+ years in marketing, strategic communications, or product marketing for complex technology, healthcare, or enterprise services, including experience leading the function.
• Track record of driving adoption of a product or process across multiple stakeholder groups.
• Demonstrated campaign execution, from audience strategy through content production and measurement.
• Excellent writing and executive communication skills, with the ability to produce high-quality work directly.
• Comfort interpreting data and research and translating it into credible, evidence-based messaging.
• Ability to work across executives and operational leaders in complex, multi-stakeholder environments.

Responsibilities

• Develop and own an integrated marketing and communications plan tied to business and customer objectives, with an initial focus on current client adoption and healthcare system engagement.
• Identify priority audiences, understand their motivations and barriers, and define the desired actions, messages, and channels for each.
• Build a consistent narrative and audience-specific value propositions showing how WellHive improves scheduling and access for patients, schedulers, operations, and providers.
• Coordinate communications for national rollout, major releases, and workflow changes, aligned to deployment milestones and the actions stakeholders need to take.
• Partner with Customer Success to develop ongoing campaigns that reinforce platform use, introduce new capabilities, and support site-level interventions.
• Equip Network Growth, Commercial Sales, and Partnerships teams with provider value propositions, outreach campaigns, presentations, case studies, and market-specific messaging.
• Translate validated data, customer feedback, and field experiences into executive narratives, stakeholder updates, and customer-facing materials.
• Partner with Data & Insights to define campaign measurement, evaluate effectiveness, and refresh tactics based on results.
• Manage the communications calendar, content standards, review and approval process, and design, content, and campaign production resources.
• Assess current audiences, materials, and channels, and recommend the staffing, production support, and budget the function needs to scale

Skills

Marketing leadership

Strategic communications

Campaign execution

Executive writing

Data interpretation

Cross-functional collaboration

Job description

WellHive Holdings, LLC seeks a Director of Marketing & Communications to build and lead the function within Business Operations & Strategy. The role reports to the EVP and owns strategy and execution to drive national adoption and expansion of the WellHive scheduling platform across current and future healthcare clients.

The position blends strategic judgment with strong writing and campaign execution, turning validated data and customer experiences into clear, credible stories for diverse