Director of Marketing & Business Development

Best Care; Omaha (NE); On-site; USD 110,000 - 170,000; Full time

Job summary

Nebraska Methodist College in Omaha seeks a strategic leader to oversee marketing, communications, and business development. You will expand partnerships, enrollment pipelines, and revenue opportunities while ensuring a unified brand presence.

Reporting to senior leadership, you will develop integrated plans, guide campaigns, and collaborate with admissions and academic programs to align messaging and growth.

Qualifications

• Master’s degree in Marketing, Healthcare Administration, or related field required.
• 7–10 years of progressive experience in marketing, business development, or related fields, with 3–5 years in a leadership role.
• Higher education and/or healthcare industry experience strongly preferred.
• Strong analytical and presentation skills.
• Ability to develop growth strategies, partnerships, and marketing campaigns.

Responsibilities

• Lead marketing, communications, and business development strategies for the College.
• Develop and measure integrated plans to promote programs and partnerships.
• Collaborate with senior leadership and departments to ensure cohesive messaging and market positioning.
• Direct core sales and partnership development strategies to support new opportunities.
• Analyze marketing data to measure ROI and drive continuous improvement.

Skills

Cross-functional leadership

Strategic planning

Digital marketing

SEO

Marketing automation

CRM platforms

Microsoft Office

Education

Master’s Degree in Marketing, Healthcare Administration, or related field

Tools

CRM platforms

Marketing technology platforms

SEO tools

Microsoft Office

Job description

Why work for Nebraska Methodist College:

Nebraska Methodist College, located in Omaha, Nebraska, is an accredited, private, not-for-profit nursing and healthcare college. It’s where students live with meaning and discover what they want to give back to the world while thriving in a close-knit, caring community established in 1891. With an enrollment of over 1,100 students, NMC is small enough to truly care about each student and large enough to provide outstanding undergraduate, graduate and certificate programs in nursing and allied health.

NMC students experience a holistic culture of caring while mastering the art and science of healthcare. They gain the skills and experience needed to become outstanding contributors to society through service-learning experiences, community-based education, and leadership development integrated throughout the curriculum.

OUR MISSION

As a health professions institution, we provide educational experiences for the development of individuals in order that they may positively influence the health and well-being of the community.

We encourage applications from qualified individuals representing all backgrounds who identify with our mission. Candidates are encouraged to familiarize themselves with Nebraska Methodist College at https://www.methodistcollege.edu/about”

By joining Nebraska Methodist College, you become part of a larger community. With Nebraska Methodist Health System, we focus on providing exceptional care to the communities we serve and people we employ. We call it The Meaning of Care – a culture that has and will continue to set us apart. It’s helping families grow by making each delivery special, conveying a difficult diagnosis with a compassionate touch, going above and beyond for a patient’s needs, or giving a high five when a patient beats a disease or conquers a personal health challenge. We offer competitive pay, excellent benefits and a great work environment where all employees are valued! Most importantly, our employees are part of a team that makes a real difference in the communities we live and work in.

Job Summary:

Location: Nebraska Methodist College
Address: 720 N. 87th St. - Omaha, NE

Work Schedule: Standard business hours, Mon - Fri, 8:00am to 5:00pm. Extended hours and occasional weekend work are required during peak periods such as registration, grade submission, and commencement.

Serves as the primary driver for institutional business development initiatives while providing strategic oversight for all marketing and communications functions. This individual will lead efforts to expand and diversify the College’s partnerships, student enrollment pipelines, and revenue-generating opportunities while ensuring a unified, impactful brand presence.

Responsibilities:

Essential Functions

Strategic Leadership and Oversight

• Serve as the senior leader responsible for marketing, communications, and business development strategies for the College.

• Develop, implement, and measure integrated plans that promote the College’s mission, programs, and partnerships while driving enrollment and revenue growth.

• Collaborate with senior leadership, academic programs, enrollment teams, and community stakeholders to ensure cohesive messaging and market positioning.

Business Development and Growth Initiatives

• Direct core sales and partnership development strategies to support new business opportunities.

• Guide business development staff in prospecting, qualifying leads, managing the pipeline, and tracking activities within the College CRM.

• Utilize healthcare and education industry insights to identify opportunities for new partnerships, program expansion, and revenue diversification.

• Oversee the development of effective financial models and operational best practices to support sustainable growth.

Marketing, Communications, and Brand Management

• Provide strategic oversight for all marketing and communications efforts, ensuring consistent and impactful brand representation.

• Guide the development of marketing campaigns, digital content, advertising, public relations, and internal communications to support enrollment, retention, and institutional awareness.

• Ensure alignment between marketing activities and business development initiatives to maximize lead generation, engagement, and partnership visibility.

Data-Driven Decision Making and Continuous Improvement

• Analyze marketing, communications, and business development data to assess performance, measure ROI, drive strategic decisions and promote continuous improvement.

• Track and report on performance growth efforts, using insights to refine approaches and maximize outcomes.

• Stay current on industry trends, best practices, and emerging technologies to ensure the College remains competitive and innovative.

Collaboration and Relationship Management

• Foster effective collaboration between internal departments, including admissions, academic affairs, student engagement, and professional development.

• Represent the College to external audiences, partners, and stakeholders, serving as a key ambassador for institutional growth and reputation.

• Collaborate with leadership to guide public relations initiatives, faculty thought leadership opportunities, and community engagement efforts.

Schedule:

Standard business hours, Mon - Fri, 8:00am to 5:00pm. Extended hours and occasional weekend work are required during peak periods such as registration, grade submission, and commencement.

Job Description:

Job Requirements

Education

• Master’s Degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field required.

Experience

• Minimum of 7-10 years of progressive experience in marketing, business development, or related fields, with at least 3-5 years in a leadership role overseeing teams.

• Demonstrated success in developing and implementing growth strategies, partnerships, and marketing campaigns.

• Experience in financial budget planning and operations oversight.

• Higher education and/or healthcare industry experience strongly preferred.

License/Certifications:

• N/A

Skills/Knowledge/Abilities

• Proven ability to lead cross-functional teams and build effective partnerships.

• Strong strategic planning, organizational, and project management skills.

• Advanced understanding of marketing principles, digital marketing, content management systems, search engine optimization (SEO), and marketing automation tools.

• Ability to foster collaboration, value other perspectives, gain support/buy-in, and influence positive outcomes.

• Exceptional written and verbal communication skills, including the ability to deliver presentations to large groups.

• Strong analytical skills with the ability to interpret data, measure performance, and make informed decisions.

• Understanding of healthcare and/or higher education industry trends, challenges, and opportunities.

• Proficiency with Microsoft Office Suite and familiarity with CRM and marketing technology platforms.

Physical Requirements

Weight Demands

• Light Work - Exerting up to 20 pounds of force.

Physical Acti** vity**

• Not necessary for the position (0%):

• Occasionally Performed (1%-33%):

• Frequently Performed (34%-66%):

• Constantly Performed (67%-100%):

Job Hazards

• Not Related:

About Methodist:

Nebraska Methodist Health System is made up of four hospitals in Nebraska and southwest Iowa, more than 30 clinic locations, a nursing and allied health college, and a medical supply distributorship and central laundry facility. From the day Methodist Hospital was chartered in 1891, service to our communities has been a top priority. Financial assistance, health education, outreach to our diverse communities and populations, and other community benefit activities have always been central to our mission.

Nebraska Methodist Health System is an Affine Action/Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex, age, national origin, disability, veteran status, sexual orientation, gender identity, or any other classification protected by Federal, state or local law.