Director of Marketing & Brand Strategy

Lauritzen Gardens; Omaha (NE); Sur place; USD 90 000 - 125 000; Plein temps

Avantages offerts par ce poste

Medical insurance

Dental insurance

Vision insurance

401(k) with company match

Paid sick time

8 Paid Holidays + 2 Floating Holidays

Garden Membership

Employee Assistance Program (EAP)

Bereavement Leave

Opportunities for professional develop

Résumé du poste

Lauritzen Gardens, a premier nonprofit garden in Omaha, seeks a Director of Marketing to craft long-term marketing strategies and drive revenue through admissions, memberships, and philanthropy. You will oversee marketing, market development, and communications, guiding a team to align with the garden’s brand and audience actions.

The role blends strategic leadership with hands-on execution, requiring collaboration with leaders and external partners to advance visibility and engagement across

Qualifications

• Bachelor's degree in Marketing or equivalent field and 7 years of relevant experience.
• Supervisory and team management experience.
• Knowledge of current trends in marketing and public relations.
• Experience in partnership development with non-profit partners and municipalities.
• Proficient in graphic design and managing projects with tight deadlines.

Responsabilités

• Direct high-level marketing and communications strategy to achieve organizational goals.
• Oversee marketing budgets and partnerships to optimize costs and impact.
• Lead thought-leadership materials for executives and brand storytelling.
• Manage the marketing team and external vendors for brand consistency.
• Launch campaigns to boost brand awareness and visitation.
• Develop partnerships with local and statewide organizations for growth.
• Create marketing content across digital, print, video, and environmental media.
• Direct creative vision for marketing collateral across departments.
• Write, edit, and proof content for accuracy and voice consistency.
• Monitor media effectiveness with analytics tools and adjust strategy.
• Lead social media strategy and industry best practices.
• Collaborate with tourism partners to position the garden as a top travel destination.
• Organize outreach events and partnerships to expand the audience.
• Act as a spokesperson and media liaison; craft press releases and stories.

Connaissances

Strategic marketing

Team leadership

Public relations

Digital marketing

SEO & web analytics

WordPress

Adobe Creative Suite

Partnership development

Communication

Formation

Bachelor's degree in Marketing or equivalent field

Outils

Adobe Creative Suite (InDesign, Photoshop, Illustrator, Premiere Pro)

WordPress

Blackbaud Altru

Microsoft Office

Description du poste

Lauritzen Gardens, a premier nonprofit garden in Omaha, seeks a Director of Marketing to craft long-term marketing strategies and drive revenue through admissions, memberships, and philanthropy. You will oversee marketing, market development, and communications, guiding a team to align with the garden’s brand and audience actions.

The role blends strategic leadership with hands-on execution, requiring collaboration with leaders and external partners to advance visibility and engagement across